ADSactly on ADSACTLY #73 - On Advertising - Part 6

paparodin (54) 6 years ago

I think that this topics can't be looked at in extremes.

We live in a world where advertisement exists. Even a lot of it. Reducing that to zero from one moment to the next would be unthinkable. Chaos would ensue, no questions asked, but the same can be said for any major part of our lives being gone in an instant.

With that being said, I could see the world changing overtime as advertisement get's less and less of a thing. And I also think that a world such as this could function. It is hard to imagine what it would look like given how consume and finance oriented our society is, but it is definitively possible.

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2 votes

hashcash (63) 6 years ago

As entrepreneur two startups and a one time semi successful business owner I can attest to the truthfulness of this post. Which is the fact that modern idea of advertisement and promotion of products rely on the subconscious manipulation of human mind.

During my entrepreneurial years I wasted tons of money and ran to startups into the ground trying to crack the code of advertisement, unsuccessfully. Until I realized that honest promotion of our products woudn't work in a dishonest market unless I shelled out some big bucks and hired a professional to handle my advertisement strategy.

Thankfully I chose to go the other route and decided to stay a micro level setup and run on word of mouth. Firstly I didn't have money to afford a professional marketeer and secondly the more I read about it, more unconscionable and manipulative it seemed .

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broncofan99 (64) 6 years ago

A world without advertising is a world that we will never know. We are constantly being bombarded with advertising through images and messages and the attack is getting bigger every day. With the evolution of social media, our kids have become one of the biggest groups that are not only being mass fed advertising but are being manipulated on a huge scale. The quest for something so trivial as a "like" or a "follow" is becoming the driver for advertisers to push not only their products but also their agendas. The worst part is that these kids are falling in line without so much as a critical thought about what and why they are being pushed in a direction.

Ever watch "Minority Report"? How long until that world exists. A world where our retina scan will dictate the advertising that I see as I walk through a mall or into a store. Advertising = $$$$ and there is no way that the big corporate giants are going to let that go any time soon.

frank1in (60) 6 years ago

absolutely right. From the position of the "little guy" he acts correctly. He is inside the system and is part of the system, so for the operation he needs to "play by the general rules." In this world, there are those who manipulate (while benefiting) and those who are manipulated (benefiting from them). They take advantage of it. The best way to benefit is to find customers. And the best way to find buyers is to advertise your product. It does not matter to them that advertising can be aggressive propaganda or outright lies. The main thing is to ensure sales. We are all somehow subjected to "information bombing".
We can use the principle: "warned - meaningfully armed." According to it, we decide to live in ignorance or to avoid "rape" of our mind. I think that such a message will help people to see the truth. Great food for the mind. Thank you, I really liked

milano1113 (58) 6 years ago

There is no other choice except to consciously avoid the mind rape and limit your exposure.

Subconsciously you may not be able to avoid their tactics. Consciously it might be totally different game. You may listen to any of them, at the end it’s only up to you whether you reject them or not. As an example few years ago my friend invited me over to her house. When I came to her house, there was also her friend Anna. Anna was a saleswoman of an air cleaner with breakthrough technology (that’s what Anna said, but I saw regular vacuum cleaner). I wasn’t interested, but for my friend I watched the saleswomen during her presentation. Eventually, believe it or not, my friend bought the product even though I told her not to get fooled. After few weeks she admitted she made a mistake. My point is you can listen to them, sometimes it’s unavoidable, but at the end it’s only up to you whether you get fooled or not. They are trained to fool people. Just like you said we are just a small people and they are sharks looking for their pray.

2 votes

gadrian (66) 6 years ago

There are some exceptional advertisements out there which we all remember. Sometimes, and that's actually bad for the advertiser, we remember and enjoy the narrative, but without associating the advertisement with the product.

The other flip of the coin is there is a massive amount of garbage, annoying advertisements, or worse, good ads for crappy products.

A world without advertising is... impossible.

How else would you know that your favorite band will be in your town next week-end, if you are always busy?

Sure, marketing and advertising influence opinions. It's their role. How else would Coca-Cola and Pepsi-Cola be considered the best cola juices in the world?

brismar (59) 6 years ago

He says in the scriptures that we should be cautious as a seed and yet innocent as a dove (Matthew 10:16), and this is a protection in this infected world from those who use their strategies to dupe the unwary, so we should be aware of what we let go into the mind, in this way we will reject the suggestion and thus not access what we do not want.

kouba01 (80) 6 years ago

Advertising conditions us to process information in an undesirable way. It relies on bright, shiny objects to impress a particular product onto our memory. The actual information about a product’s value in advertisements is subordinate to attractive visuals and clever language. The advertiser must get the audience’s attention and hold it for a very short time lest we nip off to the kitchen or the bathroom. This isn’t the advertiser’s fault; after all, he or she has a job to do. Nevertheless, advertising conditions us to have tiny attention spans, to have little patience for information, and to expect entertainment rather than education. It’s the enemy of critical thinking.

See ADSactly on ADSACTLY here...

dwarrilow2002 (65) 6 years ago

On steemhost.com, we have introduced advertising into the steem community. The difference is that because of steem, we are able to reward visitors to the site. You have a series: "ADSactly on ADSACTLY" it is possible to design a page which limits to that content for instance I created a layout with three of your articles listed.

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