How To Use Anchor Text When Generating Backlinks From The Network - SEO Tutorial Series - # 28

Welcome to the twenty-eighth episode of my SEO tutorial series. We've already covered the On-Page SEO and I've explained all the powerful strategies to find profitable keywords. And the good thing is that we've also discussed most of the strategies of Off-Page SEO. If you've missed my tutorials, scroll down the post and find the links to previous tutorials.

When you are building the links for your site, you need to take care of the anchor text, and that's one of the most important signals for Google to find out whether the links are genuine or the complete link profile is manipulated to achieve high rankings, and the day you make the Top 10, you start attracting plenty of manual reviews from Google staff.

Image Credits: InspirationMe

Anchor text is the keyword that is clickable in a hyperlink. In SEO, anchor text is used to give an indication to search engines of ranking specific URL in specific keyword search results. If you want to rank for "used cars for sale 2018" then you must have an optimized content page of your site, and in order to rank that page, you'll need to indicate it to Google.

But the question is, how actually it works? Let's discuss it together:

Exact Match Keyword In Anchor Text:

It's a common guess by most SEO optimizers (especially newbies) and they do not consider the need to research on this matter, and surprisingly it's exactly what encourages Google to keep checking for this footprint. In short, that's the reason why most of the sites get either penalized or de-indexed.

Let me get it straight for you, using exact match keywords in Anchor text of the hyperlinks (links that you are building for your money site) lead to penalties and it is not a good strategy at all. Yes, sometimes you may get away from the penalties but as soon as you start getting reasonable ranking in Top 10, you'll have to go through tears for losing your efforts because of the manual reviews of Google staff.

Variation of a Keyword in Anchor Text:

It is advisable to use a variation of your specific keywords and sometimes half of your keyword in the anchor text if it makes sense. In the example of "used cars for sale 2018", you can use "used cars 2018" or "used cars for sale".

The best way to find relevant variations of your keyword is to search your original keyword in Google and browse the top 3 results. See if you can get some ideas for relevant keywords from there. But it doesn't mean that you shouldn't have even single exact match keyword. No, exact match keyword is a signal to Google to rank a specific page for a specific keyword and some of your backlinks should contain a full target keyword.

It's the best practice to mix all different varieties of a single keyword and keep 10% of the backlinks with the original keyword as anchor text. It's a nice ratio to maintain and is effective for quick rankings.

That's all for today. If you've liked this episode, don't hesitate to follow me at @princewahaj. Actually, I wished to make it a bit longer but due to the projects I'm working on, I don't have enough time to spend on a single tutorial. And maybe that's good for you too. Anyways, thanks for sparing your time.

Previous Tutorials:

1st: How to Optimize Your Steemit Content for Search Engines
2nd: How To Give Your Steemit Content Even More Visibility In Search Engines And Beat Your Competitors
3rd: How To Benefit From Images You Use In Your Steemit Content - Internal & External Links - The Proven Method
4th: How To Generate Steemit Content Ideas - Keyword Research - Exact Search Volume Of Keywords From Google!
5th: Turn One Keyword Into Thousands Within Minutes - Long Tail Keywords - The Proven Keyword Research Technique
6th: Understanding The Leading SEO Metrics - Domain Authority And Page Authority
7th: Understanding The King Of Metrics In SEO Industry - Majestic - Trust Flow And Citation Flow
8th: An Introduction To Semrush - Keyword Estimated Traffic Calculation And Difficulty Score By Semrush
9th: Keyword Difficulty Analysis - The Second Core Part Of SEO - How To Find Out Your Ability To Compete - Steemit Metrics
10th: How To Perform Keyword Difficulty Analysis - The First Complete Strategy Explained - Can You Beat Your Competitors?
11th: Keyword Analysis Made Easy - Find Out The Competition Of Keywords In One-Click - The Proven Method Revealed
12th: How To Automate Your Keyword Analysis Task - Analyze Thousands Of Keywords With The Blazing Speed
13th: The Summary Of All The Proven Strategies Related To On-Page SEO
14th: Introduction To Off-Page SEO & The Strategy Of Social Networks To Boost Rankings With Social Signals
15th: Introduction To Backlinks And The Backlinks History
16th: Introduction to No-Follow and Do-Follow Backlinks & Their Importance
17th: Introduction To Link-Building Strategies - Blogs Commenting Explained
18th: Use Cases of Blogs Commenting Strategy - Forum Posting & Signatures Strategy Explained!
19th: Guest Posting Strategy Explained! - Step by Step Guide to Guest Posting
20th: Learn How To Boost Your SERP Ranking With Testimonials - The Robust Strategy Explained
21th: Private Blog Network (PBN) & How It Works! - The Robust Link-building Strategy To Rank ANY Keyword
22nd: PBN Strategy Explained - The Complete Guide To Find The High-Quality Expired Domains
23rd: The Easiest Way To Create Your Own Private Blogs Network (PBN)
24th: The Most Effective Method To Find High Quality Expired Domains - PBN Strategy Explained
25th: Techniques To Avoid Footprints & Protection Of Your PBN Network
26th: The Final Guidelines And Tips For Setting Up The Successful PBN Network
27th: Monetize Your PBN Network & Earn Additional Income With It
28th: How Your Competitors Are Harming Your Site's Ranking- Know The Techniques & Defend Yourself