Steemit Target Market Insights - What Can We Learn From Hubpages?

in steemit •  2 years ago

Introduction

In my previous articles, I talked about the need for Steemit to hone in on it's target market. We have to "grow the tent" in order to attract people outside of the cryptocurrency world. This is why the "Welcome to the Blockchain" doesn't cut it on the homepage.

In this article, I would like to draw your attention to a two things:

  1. Copying and modeling is a great way to bypass a lot of trial and error
  2. Hubpages is a perfect model to emulate in terms of target market and messaging

Everything is a Remix

There are very few genuinely "original" idea in the world. 99% of them are rehash, remix, improvement on already existing technology. Steemit is too. It's a remix of bitcoin, bitshares, reddit and blogs and by doing so transcend the sum of it's parts.

When it comes to marketing, this is what we do all day. When I am on Facebook, I pay special attention to the ads...whenever I see a clever headline or graphic, I make sure to copy and paste it within my swipe for later use.

What I am suggesting is to take some of the best feature of already existing marketing in the market Steemit situate itself and then remixing it to create a broader appeal.

Now, one thing that hasn't been clear is this question:

WHO is the most likely to want to latch on this steemit.com has a platform to realize their personal objective?

My Answer

People who create content on websites such as HubPages.

What is Hubpages?

Their Marketing

HubPages is an open community of passionate people—writers, explorers, knowledge seekers, conversation starters. Interacting and informing. Sharing words, pictures and videos. Asking questions. Finding answers. It’s a rich and rewarding experience with a unique set of tools and resources to help Hubbers find and build an audience, easily create articles, and earn all sorts of rewards, from accolades to ad revenue. Over 39,000,000 million people explore The HubPages Network every month.

The Market:

Their target market are people the beginning blogger. The needs of that market are:

  1. Free and Easy to start blog
  2. A supportive community
  3. Possibility of revenue source

Gamification

Making money with HubPages is not easy. One must keep writing content for at least 6 months to start getting enough traffic from google to make a few bucks a month.

Because of that, they had to create a really compelling Gamification. The goal being to increase the likelihood of people sticking around long enough to start making rewards. Once the new users start making money, they will keep on producing content.

They've achieved this by giving away fictional rewards such as badges for completing certain tasks. Tasks such as filling up one's profile, create a description for their "hub", writing X amount of words, etc.

Conclusion

I believe HubPages is the prime example of what Steemit.com is looking for it terms of market and messaging. They spent countless hours of research and developments on improving their user experience. I believe Steemit can save a lot of time and energy by improving upon their already tested formula.

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Yes! I shared a similar concept with some folks in chat this past week. Of course, it takes developers, which I am not.

Great piece. Thanks for sharing. Upvoted and shared on Twitter✔ for my followers to read. Now following.

You may like this I bogged earlier

https://steemit.com/steemit/@stephenkendal/help-pay-off-your-student-loan-by-joining-the-thousands-blogging-on-steemit

Stephen

https://twitter.com/StephenPKendal/status/802633091139469313

·

StephenPKendal Stephen P Kendal tweeted @ 26 Nov 2016 - 22:00 UTC

#Steemit Target Market Insights - What Can We Learn From Hubpages? @Steemit

steemit.com/steemit/@crypt… / https://t.co/NRI0gXJjVX

Disclaimer: I am just a bot trying to be helpful.

I agree, well done!

Great post, @cryptoctopus. There are a number of red lights on Steemit which will put people off the platform: language (jargon), there seem to be hardly any REAL names, the infrastructure is weak, cryptocurrency (more jargon and potential currency risks). Steemit will likely see HubPages as a fish with less 'supposed' functionality and a Google reliance.
There are two principal attributes which I look for in any technology, online or not, which are: 1. User-centric (which Steemit currently is not) and 2. Engaging and relevant (which Steemit thinks it is, viz, tags/themes/topics about which I have posted - copies here:Jargon busters 1, Jargon busters 2, Jargon busters 3 ).
I am aware that Steemitianites do not like to read this stuff but it is a bit of an ipso facto situation. It is what it is. The private conversations which we do not see include these issues but they are not acknowledged on this transparent platform!!
In order to achieve what you are suggesting there are three functions which are needed: Groups, private messaging and (IMHO) a VOIP function - see here.
So again IMHO, what will Hub Pages provide which cannot be provided by the Steemit platform (when they get to it) other than punters?

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Interesting idea - always great when someone floats an idea. We can use that to build a better idea. I am always a big believer at modelling things that work and dumping things that do not work.

I do believe that as a community we have to think about targeting in two dimensions.

  1. People who have great content to share. People who can make a difference
  2. People who have a need for that information.

These are not the same thing - and we need both. In my business we alwasy used to look at competing in two dimensions. We competed for clients. We competed for staff. When we worked that out our business grew dramatically - because we grabbed really good people who we could showcase to our clients to win more and better clients.

On Steemit we would do well to do the same - grab really good content providers and showcase the content to get more readers.

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Gamification could work for Steemit. It may get harder to earn much as it grows, but if people can get badges and/or unlock extra facilities then that may keep them interested