Social Media Report - Actifit - 45 Days of Daily Posting

in utopian-io •  3 months ago

Hello everyone!

I hope you are all doing great!

It is a long time I have not posted a report. Most of you already know that January has been a rather tough month for me.
We are now right in the middle of the month, so there are still a few more weeks till I will be able to be fully on track!

3rd Social Media Report [1st for 2019]

In this post, I will be presenting some statistics for the social media channels of @actifit. Since December 1st, we are posting daily updates at the social media channels.


We have been posting in order to:

  • inform the actifit users for app updates
  • entertain users
  • post useful information about fitness and activity
  • post about interesting statistics
  • onboard new users
  • increase active community members
  • increase engagement between members

For those scopes, we have implemented social media calendars with pre-defined captions, information and images. Whenever necessary, there are additions in the calendar (for instance updates about contests etc)

Let's see some numbers now, shall we?

👑 The social media champion was Instagram with a 28% increase in followers!
🐦 The second platform with a 22% growth was twitter!
♨ Steem had the smallest increase, but remains the KING with most of the followers (2106). The steem account @actifit has been daily updating the users since day 1, in June 2018!

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Comparison of Followers' Numbers

Platform30 Nov10 DecChange22 DecChange15 JanChangeNew Followers Per Day
Steem191819663%19982%21061%2.18
Facebook1271378%1445%1515%0.5
Twitter11512710%15418%19822%1.84
Instagram13819138%22615%31428%3.91
Discordn/a746n/a7571%7935%1.34

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Remarks


The increase in followers was greater in instagram and twitter, because we use specific, popular hashtags when posting in these 2 platforms. We always respond to the queries, to the comments and to the messages we receive. We also follow back new followers and in the near future we will implement additional tools in order to unfollow inactive accounts.

Let's move on and check out more details per channel!


Instagram


We experienced a 28% increase in followers and there seem to be 3.91 new followers per day

The Actifit is a Business Account, so special insights are available.

We see that the top image in terms of engagement is the below


We understand that quotes and pretty girls always steal the show :) Along with popular hashtags of course!


Please read here some useful guidelines for promoting open source projects via Instagram.



Twitter


22% increase and per day approximately 1.84 new followers!

If you are using Twitter, make sure you turn on the Twitter Analytics.


It was a nice 2 weeks time frame for Twitter, lots of engagement and mentions!

We are very close to reaching 200 followers! Maybe it does not seem much, but it is an important milestone.
As an account grows, so does the engagement, the brand awareness and the social media management becomes even more of a necessity.

Let's find out your favorite tweets!

The top tweet for January was about a health tip and earned an impressive 1748 impressions. while the top mention regarded the recent campaign where every steemian can participate and reply to Bittrex on Twitter so that they can list STEEM/USD and/or SBD/USD pairing!

Read more here by @ruth-girl and feel free to give a hand :)

In these 14 days in January, the Actifit account earned 19.400 Impressions and 156 profile visits (this is why the profile of an account is soooo important). In this month alone, 26 new followers were acquired.


Facebook


Monitoring a steady 5% increase in followers

A Facebook page needs a lots of extra attention and ideally also paid promotion, ambassadors etc., so that it can grow.

In the next weeks more strategies will be implemented so that we can see the outcome

The most popular post in terms of reach and engagement was the post where we mentioned @thetroublenotes (Who in fact are using the app!)

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Something that is worth to mention is that we answered to support messages in Facebook and in Twitter. This is good, it means that our users use more means for contacting us and that was one of the goals! To make it easier for users to ask a question or to contact us for any issue they would face!


Goals

It will take a few more weeks until we can have specific goals for the social media growth. We are actually happy seeing the community members to get to know each other and communicating with each other!

In the meantime, feel free to follow us, stay healthy and most of all, active!

-Join Us!- Steem - Facebook - Twitter - Instagram - Discord

Some previous reports & social media calendars

This is it for now!
Thank you very much for taking the time to read my post, stay tuned for more and please do feel free to share your thoughts, observations, questions on the above!

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Hey Kate!
Thank you for providing this social media report for the Actifit project. The report is quite comprehensive. Well done!
It is surprising to see that the growth in Instagram surpasses all other social media. Instagram used to be the least I could consider thinking about getting cool visibility for a project. Compare to Facebook and Twitter. Well, I believe that is changing now.

It is great to see growth in all social media. Little or high, all social media had a certain percentage of growth which is very good for the project. I'd just suggest you put in more attention, and hard work to reach more potential actifitters.
Again, thanks for providing this information. You are doing a great job.

Your contribution has been evaluated according to Utopian policies and guidelines, as well as a predefined set of questions pertaining to the category.

To view those questions and the relevant answers related to your post, click here.


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[utopian-moderator]

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Thank you for taking the time to review my contribution @tykee :)

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Thank you for your review, @tykee! Keep up the good work!

These are interesting facts. 20k Impressions for actifit in 2 weeks time - is pretty amazing. Twitter is mostly used for business data , graphs, or memes. And Facebook is used for closed groups, fb messenger and posting about your favourite dog :) Also, I liked and followed your page on Facebook

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Hi, thank you so much for visiting and commenting!
Twitter is not only for business data, there are many interesting discussions going on for just about any subject/niche you can imagine!
Regarding Facebook, it is a place where people are hanging out usually to be entertained and motivated.
In any case, when someone tries to expand their reach, these platforms should be certainly taken under consideration.
Thanks for liking my page, at the moment it serves as my personal diary :) But someone can contact me directly through there for any questions etc
Thanks again, happy Sunday!

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Sure, I just referenced what I usually see on these platforms, or where I participate. I personally use Facebook for closed groups, where we have some real discussions about economics, politics and real time money flow. Nice diary you got there :) Good thing is, it will never get lost...
No problem. If I could I would do one group and invite all cool steemians :) Maybe that's what's missing - more interaction and real meetings... Thank you too for comment upvote.

Your post has been hand-picked by an Actifit moderator for Actifit reward.
You've been accordingly rewarded 100 Actifit tokens, as well as an Actifit upvote.
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