How to increase Social Media Engagement: Daily Social Media Calendar for Actifit App

in utopian-io •  5 months ago

Actifit is a dApp that rewards its users with both Steem & AFIT tokens, simply for staying fit & healthy!

Some of you already know that after I saw my friend @iliasdiamantis using it (being a motivational & active freak myself :P) I decided to take a look, and as soon as I found out that the founder was @mcfarhat (a trusted and renowned member of the community), I knew I should absolutely try it!

I not only did I download the app & tried it, but after giving some tips to @mcfarhat regarding social media, he actually showed me trust, by giving me the role of actifit Moderator! Since that, I have been actively assisting in answering questions, writing content about the app so that I can help the new users and from time to time, assisting with the creation promotional images for the daily updates!

All that from June 2018 till now


Fast forward to November 2018

I have not been actively practicing my new duties, because I am still trying to figure out all procedures and guidelines but ... officially I am already appointed as the new Community Manager for the Visibility Category of @utopian-io! Excited? Yes! Scared? Just a bit!
It is a very challenging position and I plan to write about this journey, but to keep it short, my responsibilities include (among others)

  • reviewing contributions about paid promotions
  • discuss with project owners the best way to achieve extra visibility
  • help onboarding new contributors and/or influencers

Open source has great potential, it is important that we help bringing it closer to the world and to make the world understand what it is about and how it can make our life easier!


The most important element for success

One of the most important elements for a Project and its Team is knowledge. The Team needs to know what the project is about, what questions it answers and what problems it potentially solves. They need to know who the end-users are, why they would want to use the project and how they would use it.


Let's take actifit app as an example

Actifit is an app (that is getting very famous in the steem blockchain)

-Q- Who is it for?
-A- Initially for steem users (in the near future beyond the blockhain, but we are discussing for now)

-Q- Who would want to use the app?
-A- Users who need extra motivation & incentives for staying fit, users who wish to accumulate tokens for future use, steem users who wish to try new dApps, crypto enthusiasts, investors, trainers, athletes, mums etc etc


-Q- Besides steemit, where are the users & potential users of the app?
-A- They may be using alternative social media channels such as facebook, twitter, instagram etc


-Q- Why do people use conventional social media?
-A- To be entertained, educated, motivated to stay in touch with brands they love, to learn news & updates

-Q- When you visit a facebook page / twitter account / instagram account of a brand you follow or you are interested in, what do you take under consideration for evaluating it?
-A- The number of its followers, the recent posts, the engagement in the posts (and depending on the platform, one may see the videos, the highlights (instagram) etc)

After a discussion we had with @mcfarhat, I thought that we need more engagement for Actifit in the social media scene. Discord is a very active channel, steem announcements also receive a very encouraging feedback by the app users BUT ... the social media platforms need a little bit of .. something to be more interesting, more appealing.


We need to be able to educate the audience, to onboard more users, to motivate inactive users to start using the app!

December will be the 6th month that this application is live and it is a very important month for everybody. People plan their Christmas holidays, gather with friends, make their next year's goals ... a festive atmosphere is all around.

So it seems to be a perfect month for trying to increase engagement and potentially the number of fans/followers!

GOALS: (a) increase engagement (b) increase number of followers (c) increase app downloads (d) increase daily reports
ACTIONS: Daily updates with interesting content & sharing some of the content in facebook groups. In instagram, specific tags will be used that are used for steem users & users interested in fitness & crypto currency.
COST: Zero extra cost, only personal time of the author & the actifit team

rulersig2.jpg


NUMBER OF FOLLOWERS - 30 NOVEMBER 2018!

PlatformNumber of Followers
Steem1918
Facebook127
Twitter115
Instagram138
Android App1500 +
IOS App800 +
Daily reports300+

It is evident that more of the actifit followers are on steem and only a handful of them are also following in the other channels. We will try to change this and next month we will get back here with a report about what the achievements were. In the meantime we will be working on the strategy for next year!

Below you will find the Social Media Calendar I created for every day of December. The images used for all graphics were mainly by pexels.com and pixabay, all of them licensed CC0 (Free for reuse)

The color & icons of the app are used in a way to create a feeling of familiarity, and we use specific fonts (free for commercial use) for all the below graphics.

The images are optimized for instagram (1000x1000) but can well be used for all platforms.

I have included below some of the images, but not all of them (all of them will be shared with Actifit Management & Social Media Team)

003.jpg


SOCIAL MEDIA CALENDAR - DAILY UPDATES FOR DECEMBER 2018!

DateTextImage
1 DecLet us kick off this month with a new goal! What will it be? Happy December from Actifit Team!1D.jpg
2 DecTop Actifitter? XXXX And Double Rewards go to XXX! Congrats and keep Actifitting!2d
3 DecActifit is an app that will reward its users simply for staying active! Have you tried it? Learn more: https://actifit.io/3d
4 DecRemember to have fun and enjoy what you are doing! Keep Fit and Earn : )4d.jpg
5 DecDid you know? Android users can integrate their FITBIT devices with our app!5d
6 DecOne of our first actifitters! Extremejogging! Follow him and his adventures!6d
7 DecFollow our news & updates!7d
8 DecWe are on social, follow us on instagram, twitter & facebook!8d.jpg
9 DecDid you know that staying active will reduce the risk of various chronic diseases, making you feel better, sleep better and function better? https://www.cdc.gov/physicalactivity/basics/index.htm?CDC_AA_refVal=https%3A%2F%2Fwww.cdc.gov%2Fphysicalactivity%2Fbasics%2Fpa-health%2Findex.htm9d
10 DecThe key is to .. Start! Be active, be healthy, be happy!10d
11 DecDid you remember to set a goal for 2019? It can be a small one or a big one with many steps in between. Don't forget to take a step at time, and the top will be there for you!11d.jpg
12 DecSome FAQs that could be useful! https://steemit.com/actifit/@katerinaramm/actifit-app-or-rewarding-fitness-activity-with-tokens-and-steemit-upvotes-faqs For any further questions do not hesitate to contact us!12d
13 DecGuess who was our top actifitter!13d
14 DecYou can earn AFIT tokens by staying fit, by delegating Steem Power, by upvoting actifitters' posts and … ask us for more information!14d.jpg
15 DecDownload the app, be active, post your activity on the blockchain and EARN! Check out our app tutorial!15d
16 DecStaying active and fit is not a destination, it is a way of life! Stay actifit, download the app now ; ) Both for Android and IOS users!16d
17 DecOne of our activities is 'shopping'! And yes, you can shop and earn whild doing that. What is your favorite activity? Let us know if it is included in our app!17d
18 DecMore news, top actifitters and updates!18.jpg
19 DecWe are excited that more than 300 users post their activities on daily basis! Keep staying fit & healthy!19d
20 DecDid you know that even a few minutes of exercise will you keep your energized? It is never too late to start, download actifit app now!20d
21 DecTennis is believed to have originated in the monastic cloisters in northern France in the 12th century. Do you play tennis? Let us know in the comments!21d
22 DecIf you are a fitbit user, remember that you can use actifit app to track your activity! If you are not, it is easy to become one!22d.jpg
23 DecRemember to sleep at least 6-8 hours a day, this will help you recharge the body's batteries.23d
24 DecWhat could you post about? Make sure to check our posting guidelines! https://steemit.com/utopian-io/@katerinaramm/actifit-etiquette-content-posting-guidelines24d
25 DecSeason's Greetings from Actifit! May all your wishes and dreams come true!25d
26 DecLet's be informed about our news & top actifitters!26d
27 DecRemember the PLANK challenge? Our actifitter franciferrer was the winner of the challenge and here is his video and tips! https://steemit.com/actifit/@franciferrer/osojhcko27d.jpg27d
28 Dec3 Days left for 2019.. Tell us your thoughts and goals! What do you wish to achieve?28d
29 DecMore news and updates! Click to know about our top actifitters and yesterday's rewards!29d
30 DecMotivation gets us started, but it is habit that keep us going! Remember to stay active at least with 5000 daily steps. Benefit from staying healthy AND gaining dual cryptocurrency!30d
31 Dec1 day left until we welcome the new year! We wish you an amazing time today, let us celebrate & remember to stay active!31d.jpg

Dropbox Link with all images

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This is a combo of Actifit/Utopian contribution. Clearly, you gave a deep thought on the social media calendar, and I believe it'll add some positivity to the Actifit project.
Also, I like how you detail the ''Number of followers on every platform'', that indicate most Actifitters are the current steemians. There is a need to let more people know about the project outside the blockchain.
Lest I forget, I haven't welcomed you to Utopian. Welcome to Utopian, and I wish you success on your new role:))
There are some proofreading errors on the content side of this post that I believe you could have caught. These issues did not affect the quality of the post, but I'll advise you check for significant or minor issues before publishing.

Your contribution has been evaluated according to Utopian policies and guidelines, as well as a predefined set of questions pertaining to the category.

To view those questions and the relevant answers related to your post, click here.


Need help? Write a ticket on https://support.utopian.io/.
Chat with us on Discord.
[utopian-moderator]

·

Thank you!
Only one observation, I added more than one graphics. However I see that they are not visible on mobile mode because I included them in the table.. So there is something that I should know for future reference.
Thank you again for the detailed review! ☺

·

Thank you for your review, @tykee! Keep up the good work!

Looking forward to a whole month of Actifit related content apart from the usual account. Glad you are a moderator for this absolutely wonderful dapp!

Posted using Partiko Android

awesome, much has happened, lets not stop.! im still waiting for a challenger who would beat 10min plank.

Μπράβο Κατερίνα!!!! είναι φοβερό!!! Ούτε δική σου εταιρία να ήταν !! :P

Congratulations @katerinaramm .

I just don't like that much the notion "no cost, just our time" .
Our time is one our most valuable assets and it costs. Especcially if we are talking about highly skilled individuals like yourself.

·

I understand what you say and I do agree with you! This, however is the start of an experiment and it is also something that is done with joy and by choice; because as I grow up, I get to be more selective about how and where I spend my time 😊

Congrats Congrats Congrats!!!!!! you really deserved that spot and you are a true gem for Steemit and for every other thing that you got yourself into!

τουλαχιστον με τοση δουλεια ελπιζω να σου αποδωσει και χρηματικα!

Your post has been hand-picked by an Actifit moderator for Actifit reward as having great content.
You've been accordingly rewarded 150 Actifit tokens, as well as an Actifit upvote.
rulersig2.jpg
Actifit..Rewarding Fitness Activity
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Hi @katerinaramm!

Your post was upvoted by @steem-ua, new Steem dApp, using UserAuthority for algorithmic post curation!
Your UA account score is currently 4.520 which ranks you at #1909 across all Steem accounts.
Your rank has not changed in the last three days.

In our last Algorithmic Curation Round, consisting of 230 contributions, your post is ranked at #9.

Evaluation of your UA score:
  • Some people are already following you, keep going!
  • The readers appreciate your great work!
  • Great user engagement! You rock!

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