Get involved in developing a marketing strategy for Steem and win Steem

in #steem5 years ago (edited)

This is a Call to Action - an opportunity to share your opinions about promoting Steem.

The State of Steem Forums is where the Steem community have been looking at how to ensure the success of Steem - as a blockchain and as a currency. You can keep up with what's happening by following @pennsif who publishes the SOS Daily News.

Joint Marketing and PR Strategy

Currently (and until 10pm UTC on Friday 1 February 2019) you can take part in a set of polls to help build the marketing strategy for Steem. You will find these in this post Development of a Joint Marketing and PR Strategy for Steem.

These polls are an opportunity to put forward your thoughts about the priorities for winning and keeping more Steem users. For lots of us, the enjoyment comes from interacting with other users around shared interests. We know how disappointing it is when people stop posting. Here's an opportunity to change that.

The marketing and pr strategy is trying to answer two questions:

  • Why would anyone use Steem long-term?
  • What would help to achieve more loyal users on Steem?

The answer to the first question appears to be "Communities" - finding people with shared interests that you can interact with. So what are the priority actions that will help to bring more people to Steem?

Here's my responses to the poll questions:

prioritylow feasibilitymedium feasibilityhigh feasibility
highfacilitating onboarding; cleaning up externals; communities.
mediumrewarding introductions; mobilising steem army; attracting consumers
lowstealing social media userssneaking users in through Dappshiding Steem technical stuff

From my own recent experience:

  • I've introduced four people to Steem in the past six months - none have made it through the barriers to an account.
  • I was talking to a new person yesterday: the first question he asked was "what will I find if I google Steem?"
  • quickly finding other people with shared interests is key (ie communities).

The other aspect that will need a little thought is market segmentation between creators, consumers and smart investors. The needs of institutional and business investors may be different to individual users. An organisation may be more interested in how the blockchain will help improve efficiency and effectiveness (the mantra of public bodies) or help them increase transparency and fund distribution; an individual user may be more interested in having fun and earning rewards.

One of the great ideas that has come up in the discussion is about creating a long tail for posts - effectively being able to receive rewards long after the seven day payout period - and about being able to curate content through boards. I had hopes that @dlike was going to help with the latter, but I'm not sure what's happened about this.

Take part in the raffle for steem!

Vote and resteem this post and vote in the polls by 10pm UTC on Sunday 27 January (Do it now)!

Take part in the contest for steem

There is a contest to win steem if you write a post, invitation or video that encourages people to participate in the polls and post a link in the comments of this post by 10pm UTC on Sunday 27 January!

Last date for voting in the polls is Friday 1 February - get steeming!

Sort:  

@mimismartypants isn't it your job to make people buy things they don't want? Any thoughts on making steem great again?

Hey pen, thanks for the tag, think im a bit late though but still think my inout would be relevant.

2 things would make it great at leastbin my opinion.

  1. Education, have cool interactive resources to help uses learn all they need to know. Forums and wikis dont appeal to everyone. This would rely on a well put together content strategy across all media and social platforms.
  2. A thought i have had for a long time is the gamification of steemit, like a tutorial setup thing for new users, with rewards for tasks completions and interacting with specifics. Will also help new users navigate and interact better with low RC's, help with networking, etc. Pairing up with stringer accounts for support will also be great, can be part of the tasks as users reach high levels! Just an idea, but i think it might be crazy enough to work. Lets make a Dapp?

Let's , but first coffee and a toilet break then....
!tipuvote 0.03

This comment is supported by $0.04 @tipU upvote funded by @penderis :)
@tipU voting service guide | For investors.

some good ideas 😊 Will you take part in the polls and add them there?

Thank you for the resteem :) Will you vote in the polls?

Yip voted on the thingies :)

Thank you so much for participating the Partiko Delegation Plan Round 1! We really appreciate your support! As part of the delegation benefits, we just gave you a 3.00% upvote! Together, let’s change the world!

Congratulations @shanibeer! You have completed the following achievement on the Steem blockchain and have been rewarded with new badge(s) :

You made more than 3500 comments. Your next target is to reach 4000 comments.

Click here to view your Board
If you no longer want to receive notifications, reply to this comment with the word STOP

To support your work, I also upvoted your post!

Support SteemitBoard's project! Vote for its witness and get one more award!

Thank you @arcange 😊 Steem on!

!tipuvote 0.05

Thank you :)

This post is supported by $0.06 @tipU upvote funded by @penderis :)
@tipU voting service guide | For investors.

This post has been included in the latest edition of SoS Daily News - a digest of all you need to know about the State of Steem.



Coin Marketplace

STEEM 0.35
TRX 0.12
JST 0.040
BTC 70733.96
ETH 3563.16
USDT 1.00
SBD 4.76