READ! VOTE! RESTEEM! Your opinion is valuable for the development of a joint marketing and PR-strategy for Steem.steemCreated with Sketch.

in #steem2 years ago (edited)

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This is a call-to-action. The experience and opinion of as many Steemians as possible is needed to set up a good action plan for the future of the Steem. So please:

Read! Vote! Resteem! And earn some Steem in doing so.

Why would anyone use Steem longterm?

What would help achieving more loyal users on Steem?

Giving answers to these two questions is the first step to develop a marketing and PR strategy for the Steem ecosystem.

Which of the given answers are the right ones? Which ideas should be turned into action? There is no central authority to decide on this. Therefore, a decentralised way is needed to find out. How to design such a decision pathway, is a real headscratcher. Within the SOS-discord @bigtom13 @bluerobo @imacryptorick @pennsif @rycharde @starkerz @shadowspub and me @traveller7761 have tackled this challenge.

Here is our invitation to everybody to participate in developing a strategy for Steem.

Step 1 is the ideation phase. It takes place within SOS-forum no 5. @bigtom13 will follow the forum closely and identify the answers, participants give to the two questions on "Why?" and "What?". Please tune in on January 24th 08.00PM in the PAL-discord: https://t.co/D0lctUYGog on MSP-waves.

Step 2 is about opinion-building. Your opinion matters! Please help identify, which of the given answers are most promising in terms of impact and feasibility. Which actions should be followed further? To do so, polls have been set up on Friday, January 25th, using the results of step 1.

Step 3 How to transform an opinion on strategy into action?
The results of the polls will be posted on Thursday, January 31st and presented in SOS-forum no 6. We invite you all to take them into account for your future action plans.

To give you an idea of what this will look like: here are the results of the test run from forum no 3. Topic was the development of DApps on Steem.
Portfolio Steem 2 test result.png

How to read this? The best fields of action are in the upper-right corner. According to the tossed votes most impactful and feasible are “Joint marketing of the DApps” and “Facilitating of onboarding”.

17 Steemians took part in this test run, which is good for a test. To achieve a reliable result for marketing and PR we’d need somewhat more participants. And that’s where you may become part of this.

Take part in our Raffle!

Vote and Resteem! Among those who have voted on the polls (changed 24-01 01.05 PM UTC+1) and resteemed this post until Sunday January 27th 22 PM UTC five times 20 STEEM will be raffled. (changed from three to four 24-01 12.17 to five 24-01 16.13)

Take part in our contest “Build a Steem strategy”!

Write a post, take a video, design an invitation - whatever animates people to vote. The best contribution will receive an award of 60 STEEM. Criteria will be “content quality” and “strength of the call to action”. Only contributions with a link to them posted in the comment section of this post until Sunday January 27th 22 PM UTC will be taken into account.

Contest and raffle have been made possible through STEEM contributions of @shredz7 @darlenys @rycharde @bigtom13 and @traveller7761. Please feel free to make this even more attractive by adding more contributions.

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I believe people would use steem in the long run if they found a niche that they could write and feel comfortable with. Although many people want high rewards, I believe that the interaction between users is what motivates more than the financial return.

We need to find a way to call new communities or encourage the current ones so that people feel like being part of them. Nowadays, we already have lots of Steem, but few people know about it.

Based on this analysis, we can start a marketing model where we can show existing communities thus ensuring that people find the value within the steem. The fact that they get rewards should not be included with a lot of focus because it makes them come up with the idea of getting rich quickly and therefore we can not attract them in the long run.

Finally, I believe we can see how content curators act to encourage users to continue posting, and ensure that they can maintain a scalable system that can be spread through marketing.

What do you think?

I think one deep flaw in the rewards model is the lack of a long tail, meaning zero rewards for evergreen content. There are ways to overcome this but have not seen one implemented at a platform level - don't even ask at the blockchain level.

Thus, users want "high rewards" because the earning window is so brief.

Agree with you in that way, the 7 days window could be took off for we have the possibility to upvote in oldest posts.

Well, if ads will be widespread on Steemit, then that is one way to share the income wih the content creators :-)

At the moment, it needs a bit of a hack to upvote an old post: automatically generate a fresh comment that then gets upvoted. Works, but not yet popular.

Based on this analysis, we can start a marketing model where we can show existing communities thus ensuring that people find the value within the steem. The fact that they get rewards should not be included with a lot of focus because it makes them come up with the idea of getting rich quickly and therefore we can not attract them in the long run.

People on social media platforms want to do two things:

  • Firstly, they want to be able to find content that interests them to engage with without a lot of friction getting in the way.

  • Secondly, they want to be able to create content that can get to people who will appreciate it, directly.

From the beginning, Steemit Inc. has fallen down on the community management/organization side of things and it has been a big problem. Both new users and experienced users just have a massive fire hose of content spewed in their faces that they have to try and muddle through. Even an organizational system as simple as Reddit's sub-Reddits are a vast improvement on the fire hose design that we currently have.

So first and foremost we need a way for people to self organize their content, to self organize with other users, and for that to be meaningful to their experience on the platform. The actual STEEM part of the steem blockchain is really not very useful for new users. Their votes mean nothing (except as ego-aids, which suffices for Twitter, Facebook, and Medium – which may be enough once you have communities); the only value they can expect to engage with is their content, their comments. Their votes don't even help craft the experience with some sort of learning system that helps mitigate and classify the fire hose.

So, in my opinion, that's where things absolutely have to start. Build of the mechanisms for community accretion, make them easy, make them straightforward, and above all – make them free, and then begin marketing the platform with a community-first presentation.

Give creators an audience that can find them in be appreciative, and give people who want to be the audience access to creators who make stuff they are interested in, and the rest does itself.

For starting a community supporters with a lot of SP would be a great help. Then good posts of the new Steemians could receive some meaningful rewards.

See, that's just the opposite of the kind of thinking that we need in order to build useful communities on the platform.

"Whale hunting" has been a central mechanism of trying to earn the most on Steem since – ever. Trying to play to the interests of the relative handful of accounts with high SP so that they give you a big fat vote is the opposite of trying to find something that a lot of people are interested in and enjoy. That's not the way to do it.

We have tons of reports and analyses which show the upper tier of SP-holders on the blockchain. I've written more than a few myself. But that's not the way to get things done.

For starting a community, you need to find people who are interested in that community. Nothing else. Never anything else. People who are interested in that community need a mechanism to find the fact that that community exists. Nothing else.

That's where everything goes sideways on this platform – trying to play the big money game. It doesn't work.

If I'm interested in putting together a community of people who really enjoy complex tabletop strategy games of the 70s and 80s, it shouldn't matter if someone with a lot of SP is also interested in those things. All it should matter is that I find some people who also are interested in those things, we create things that we like, we find things from outside that we like, and we share them here. That's it. That is the sum total.

Don't get distracted by chasing the Dragon because that's how we got here in the first place.

You're completely right. There always is a risk of mission drift, as soon big money comes in. With my (too) short comment I wanted to give an answer how to give upvotes of a normal user a bigger weight.

The idea is such: create a SP curation pool and let the upvotes of this pool follow the opinion of the community. This only works if there is no conflict of interest between the interest of the SP-delegators and the vision of the community.

Are there any communities on Steem working well in your opinion? Or even ome report on this? We'd like to learn from the best, setting up a Global Goals project community. At the moment I have the feeling it would be best, to start with a discord, bringing Steemians and Non-Steemians together. Second step then would be to introduce Steem and the possibility of doing project posts.

I would say the @needleworkmonday community works well. There is a vision and posting guidelines, and members post under the tag on Mondays. Whenever there has been any kind of process to elicit the views of the members who post, it is clear the community is significant for them, and support friendships are forming outside posting under the tag - support for illness, adversity and bereavement.
I have done some work previously looking at the growth of the accounts posting under the #needleworkmonday tag - it was about 13% over three months. That post prompted delegations from @taskmaster4450 to the smallest accounts to help them grow.
I would say that rewards (in terms of sp etc) are not critical to that community; having a place to express yourself and be acknowledged, to learn and be inspired is. Some members have gone through a transformational change as a consequence of their involvement, leading to major life changes.

You're completely right. There always is a risk of mission drift, as soon big money comes in. With my (too) short comment I wanted to give an answer how to give upvotes of a normal user a bigger weight.

I think you're going the wrong way in terms of consideration because you are conflating SP with control. That's true and should be true (because it was designed that way, good or bad) of the commodity on the blockchain – but it absolutely should not be true for the interaction of individuals in self-selected groups in a "community" (and by that, I mean a mechanically supported subset of communications on the platform intended for other members of the group). They are orthogonal issues and describe different ultimate intents. Conflating them is another part of how we got here.

The idea is such: create a SP curation pool and let the upvotes of this pool follow the opinion of the community. This only works if there is no conflict of interest between the interest of the SP-delegators and the vision of the community.

See, you've already found the big problem with this system. "This only works if there's no conflict of interest between the interest of the SP-delegator's and the vision of the community." Why does that even need to be a thing? There is always conflict of interest between one user and another, if only because their tastes are inherently different.

One of the grounding assumptions of Steemit as a social media platform is inherently invalid, and the sooner that we can get around this one point, the sooner we can get to building a social media platform that people actually want to use to purpose beyond a simple blogging base while chasing your audience elsewhere.

And that is thus: More powerful SP votes do not – not – describe something that is inherently more valuable as content. Not once we take into account that it is an individual who reads, and an individual who judges for themselves, and most of those individuals will not have the interests or resources that lead one to have a high SP account. Interests diverge. The underlying assumption of Steemit social judgment is that if more rich people like it, everyone else should like it, too. That is an invariant.

It is also inherently false.

Are there any communities on Steem working well in your opinion? Or even ome report on this? We'd like to learn from the best, setting up a Global Goals project community. At the moment I have the feeling it would be best, to start with a discord, bringing Steemians and Non-Steemians together. Second step then would be to introduce Steem and the possibility of doing project posts.

There are none.

There are communities of people who managed to maintain a community despite the complete absence of support in the machinery and by the underlying assumptions of how things are judged, but I don't think that any of the communities on the steem blockchain can really be defined as "working well" outside of those which are purely obsessed with "working the system." Maybe Steem Monsters, though the community interface portion of that group struggles to actually cohere beyond the interactions within the game.

Discord was the greatest thing to happen to the formation of communities on the steem blockchain, ever. And that is a sad state of affairs. The actual socialization does not occur on the steem blockchain. The actual business of community building does not occur on the steem blockchain. Communities cannot be built without the ability to self segregate, to gain distance from other groups, in some informational sense. Until something on the steem blockchain implements that kind of dynamic informational silo mechanism orthogonal to SP, then there is no real community system on the steem blockchain. It just doesn't exist.

People say a lot of well-deserved bad things about Google+, but one of the things that it was truly the killer app for was Communities. They were first-order objects, anyone could create wanted any time, invite anyone they wanted to join, members could post and talk on each other's posts without those outside the group having to see it – it was a fantastic implementation of tools which let you build social communities. Pity about the rest of the architecture. If we could get that going, we have something. But things like that need to be built in from the beginning; at this point, implementing the equivalent of sub-Reddits would be light years ahead of where we're at but is no closer than any other moonshot.

(A year ago, I wrote an article on the whole issue of the underlying assumption of top-down valuation being effectively authoritarian, and while it got a bit of traction back then I think there are way too many people involved with the steem blockchain who are perfectly okay with the assumption of authoritarian judgment of what is good and what is not good. Not surprisingly, I'm not. It also talks about some references to web of trust systems which I was also writing about at the time.)

Excellent, each of us has unique ideas to contribute.

Nice article! I'll be there with bells on and notebook in hand!

I'll send a little steem for the cause...

Hope I've covered all the bases in this process!
Here's my call to action post: Get involved in developing a marketing strategy for Steem and win Steem

Hi @shanibeer . Many thanks. You've been the first! Pease do one small correction:

The polls are open until Friday. It's only the raffle (resteem and answer the polls, earn 20 Steem) and the contest (do some marketing for the polls, 60 Steem) which end tonight at 10 PM UTC.

Sorry, for causing confusion.

Ah, thank you. The polls close on Friday 1 February at what time?
And can I check - is there a raffle for participating in the polls?

The raffle covers resteeming the initial post PLUS answering the polls. Only fulfilling both tasks you‘re in for a price.
Thanks for asking.

Raffle terminates today 10PM UTC.
Polls run till Friday late night. Couldn‘t set an exact time due to limitations in the software.

Posted using Partiko iOS

Ah thanks, I just wanted to be sure I was passing on the correct information.

I too can add 20 STEEM to the Resteem Raffle.

Upvoted and resteemed.

Excellent idea, I will make my contribution as soon as possible, thanks to everyone for what you are doing, thanks @darlenys01.

resteem

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