[FINISHED] Analysis of Campaign Result - 8 Day $120 Steemit Ads Campaign on TikTok [TOTAL: 183,754 Impressions, 1,667 Click, 0.91% CTR] | 10% to @steem.amal
10% Payout from this post will goes to @steem.amal
Please read my previous post about the plan, strategy, and how to set up the ad that I presented through the post: US$120 Steemit Ads Campaign on TikTok for 7 Days - IT'S STARTED [ 10% Payout to @steem.amal]
About This Campaign
This campaign is about activities to #PromoSteem to the wider community who take advantage of paid advertising features through social media with the aim of getting a wider impression so people know, join, and are interested in investing in Steemit. One of the social media used is TikTok.
TikTok is a platform mainly aimed at content creators. And the ease with which anyone can become a content creator is one of the many factors that give TikTok an advantage over the competition.
With these TikTok statistics in mind, you’ll be able to understand the new social media happenings in a better way. These statistics also prove that whether you’re a social media marketer or a social media user, TikTok isn’t a force to be taken lightly. It’s time to pay serious attention to TikTok.
Ad Setting Resume
In this campaign I set a budget of USD $ 100 (IDR 1,440,275.00) which will be divided into IDR 200,000.00 per day. The campaign is set for 7 days starting from May 2, 2021 to May 9, 2021. Where the total cost of advertising is 1,440,275 plus 10% tax 144,500, bringing the total cost to 1,589,500. Then add the online course fee of 150,000. So that the total costs incurred for this campaign are:
US$120.78 (IDR 1,739,500.00)
| Ad Promotion Setting | ᅠ |
|---|---|
| Advertising Objective | Traffic (send more people to destination web/app) |
| Promotion Type | Website (collect data with TikTok Pixel) |
| Ad Placement | TikTok App, BaBe App |
| Ad Target Setting | ᅠ |
|---|---|
| Targeting Location | Indonesia |
| Gender | Male & Female |
| Age | 18-54 years old |
| Language | English, Indonesian |
| Interest/Behavior | Education, Tech & Electronics, Social Media, Photography, Reading, Culture & Art, Food |
| Device | Android, iOS |
| Ad Budget Resume | ᅠ |
|---|---|
| Schedule | 05-04-2021 - 05-12-2021 |
| Ad Cost | 1,440,275 |
| Tax | 144,500 |
| Online Course Fees | 150,000 |
| Total | 1,739,500 |
| Ad Content Detail | ᅠ |
|---|---|
| Content | Single Video 30s |
| Display Name | Steemit.com |
| Text | Earn Money from writing content on Steemit |
| Call to Action | Sign Up |
| URL | https://steemit.com |
| Profile Image | Steemit logo |
Ad Preview
NOTE: Because this is not a Promoted Post, there is no link that I can provide to lead to the ad for us to see. Because this ad is broadcast randomly to an audience that has been previously set. But you can see here is the Ad Preview:
Update
Actually, if the ad is in accordance with the initial settings, then this campaign should have been finished. Because we set the ad from May 2nd to May 9th. However, because yesterday there was an error in the ad content, causing the ad to be rejected and having to submit a new ad. So the ad is divided into 3 parts. Because 2 content was previously rejected by TikTok. So the first day's ad is not optimal because it only runs for about 4-5 hours. Was forced to increase the duration of the day to one more day. So, advertising starts from May 4, 2021 to May 12, 2021. The total duration of the advertisement is 8 days.
Update by Steemit Team Request
ᅠ
On the 6th day of the post-update yesterday, @steemcurator01 commented asking me to compare the results of my campaign with the campaign on Facebook that was conducted by @arie.steem. I believe it would be great to get new data on the comparison of these two campaigns. We can see which ones are more optimal and which have more potential for advertising.
Considering that my campaign is very very different from @arie.steem, starting from the duration of the day, the target audience, the budget spent and the content created. This will be very interesting to show, and I will report it in the next post.
Result Day 8 - FINISHED
So, the following is some information from the results of the 8-day campaign.
As you can see, for 8 days our running ads have spent IDR 1,233,755 with the results we get: Total impressions 151,949 with 1,346 clicked links. With CTR 0.88%. CTR is a Click Through Rate which is simply the comparison between users who see our ad and those who click on it, or in other words, how many viewers are interested in the products/services we advertise. A CTR with a percentage of 1 - 1.5 % is considered good, while a CTR above 2 % is considered extraordinary.
| Gender | Impressions | Percentage |
|---|---|---|
| Male | 46,300 | 30.29% |
| Female | 106,536 | 69.71% |
So far from the 152,836 impressions data results, TikTok users who are interested in Steemit are still dominated by females 69.71%.
| Gender | Click | Percentage |
|---|---|---|
| Male | 372 | 27.27 % |
| Female | 974 | 72.36 % |
So far from the 1,346 click data results, the total number of clicks is still dominated by females 72.36%.
| Gender | Cost | Percentage |
|---|---|---|
| Male | 361,783 | 29.32% |
| Female | 871,971 | 70.68% |
So far from the 1,233,755 cost data results, the total cost that has been spent by gender is mostly spent by females 70.68%.
| Placement | Impressions | Percentage |
|---|---|---|
| TikTok App | 152,836 | 100.00% |
| News App (BaBe) | 0 | 0.00% |
So far from the 152,836 placement data results, the total impressions based on ad placement by App is mostly spent by TikTok App 100.00%.
| Placement | Click | Percentage |
|---|---|---|
| TikTok App | 1,346 | 100.00% |
| News App (BaBe) | 0 | 0.00% |
So far from the 1,346 Click data results, the total click based on ad placement by App is mostly spent by TikTok App 100.00%.
| Placement | Cost | Percentage |
|---|---|---|
| TikTok App | 1,233,755 | 100.00% |
| News App (BaBe) | 0 | 0.00% |
| Operating System | Impressions | Click | CTR |
|---|---|---|---|
| iOS | 137,322 | 1,268 | 0.92% |
| Android | 15,514 | 78 | 0.50 % |
From the graph above, we can conclude that so far the most advertisements shown are on TikTok App with a percentage of 100.00% with the most iPhone device users 137,322.
And this is the dayparting of the total impressions we receive. This data is displayed hourly in days broken down by weekly. This data is the second week this ad is running. In the graph, we can see that the highest number of views is on Monday, May 12, 2021 at 00.00. As much as 5,242
Analysis of campaign results
Overall, from the data that has been seen, I can conclude that this campaign was 70% satisfactory. Why do I say that, because there is a miss leading that I do not apply to advertising. I did not set up the TikTok Pixel, which is a very useful feature to collect data traffic carried out by users, whether it's the total number of clicks to find out how many people arrived at the page we are heading to, and we can even find out how many people have registered. including collecting their username data.
However, I only found out about this after the ad had run for 2 days and the ad could not be edited. Because in the online course that I studied yesterday there was nothing to teach about this. So that I continue to advertise even though the results are less than optimal.
Of the entire budget that I topped up on the first day, which was IDR 1,440,275, all of them were used up and not left for the campaign. The current balance is 0. The results we get from the campaign are satisfactory, if I can, the satisfaction rate is 70%, due to several factors and mistakes that I mentioned earlier.
We will discuss in detail the results of this campaign in the next post which will discuss the comparison of the TikTok campaign that I did with the Facebook Campaign conducted by arie.steem.
Highlight Result
So, this is total of 3 ads that we run continue from May 3 - May 12
| Impressions | CTR | Click | Cost |
|---|---|---|---|
| 183,754 | 0.91% | 1,667 | IDR 1,445,000 |
That's all the information about the daily update $120 Steemit Ads Campaign on TikTok for 8 Days that I can provide today. I hope this information can be useful for all of us, especially to the @steemitblog Development Team and also for the Promotor in #PromoSteem Team. Thank you so much.
Recapt Campaign
- US$120 Steemit Ads Campaign on TikTok for 7 Days
- Day 1 - 1.57% CTR, 5,616 Impressions, 88 Click
- Day 2 - 1.02% CTR, 33,674 Impressions, 344 Click
- Day 3 - 0.90% CTR, 62,400 Impressions, 560 Click
- Day 4 - 0.90% CTR, 78,901 Impressions, 710 Click
- Day 5 - 0.90% CTR, 98,006 Impressions, 883 Click
- Day 6 - 0.91% CTR, 130,104 Impressions, 1,182 Click
- Day 7 - 0.90% CTR, 151,949 Impressions, 1,361 Click
- Day 8 - 0.88% CTR, 152,836 Impressions, 1,346 Click [FINISHED]
Thanks to:
PromoSteem Team
@arie.steem, @ponpase, @pojan
Promoters:
@julstamban Promoter - Philippines
@jassennessaj Promoter - Philippines
@vipnata Promoter - Italy
@mcsamm Promoter - Ghana
@nattybongo Promoter - Ghana
And also big thanks for supporting me,
steemcurator01 @stephenkendal @steemchiller @kevinwong @pennsif @dobartim
10% of post payout each goes to @steem.amal & @promosteem.com
Shared on Twitter
and you gave detailed information dear. Thanks too and keep it up
You're welcome sam, geep it going on Ghana too
Отличная работа!
Hey you too! Have a nice day.