[FINISHED] Analysis of Campaign Result - 8 Day $120 Steemit Ads Campaign on TikTok [TOTAL: 183,754 Impressions, 1,667 Click, 0.91% CTR] | 10% to @steem.amal

naufal (65)in Steem Marketing • 3 years ago (edited)

^{TikTok Ads banner edited by me -source}

10% Payout from this post will goes to @steem.amal

Please read my previous post about the plan, strategy, and how to set up the ad that I presented through the post: US$120 Steemit Ads Campaign on TikTok for 7 Days - IT'S STARTED [ 10% Payout to @steem.amal]

About This Campaign

This campaign is about activities to #PromoSteem to the wider community who take advantage of paid advertising features through social media with the aim of getting a wider impression so people know, join, and are interested in investing in Steemit. One of the social media used is TikTok.

TikTok is a platform mainly aimed at content creators. And the ease with which anyone can become a content creator is one of the many factors that give TikTok an advantage over the competition.

With these TikTok statistics in mind, you’ll be able to understand the new social media happenings in a better way. These statistics also prove that whether you’re a social media marketer or a social media user, TikTok isn’t a force to be taken lightly. It’s time to pay serious attention to TikTok.

Ad Setting Resume

In this campaign I set a budget of USD $ 100 (IDR 1,440,275.00) which will be divided into IDR 200,000.00 per day. The campaign is set for 7 days starting from May 2, 2021 to May 9, 2021. Where the total cost of advertising is 1,440,275 plus 10% tax 144,500, bringing the total cost to 1,589,500. Then add the online course fee of 150,000. So that the total costs incurred for this campaign are:

US$120.78 (IDR 1,739,500.00)

Ad Promotion Setting	ᅠ
Advertising Objective	Traffic (send more people to destination web/app)
Promotion Type	Website (collect data with TikTok Pixel)
Ad Placement	TikTok App, BaBe App

Ad Target Setting	ᅠ
Targeting Location	Indonesia
Gender	Male & Female
Age	18-54 years old
Language	English, Indonesian
Interest/Behavior	Education, Tech & Electronics, Social Media, Photography, Reading, Culture & Art, Food
Device	Android, iOS

Ad Budget Resume	ᅠ
Schedule	05-04-2021 - 05-12-2021
Ad Cost	1,440,275
Tax	144,500
Online Course Fees	150,000
Total	1,739,500

Ad Content Detail	ᅠ
Content	Single Video 30s
Display Name	Steemit.com
Text	Earn Money from writing content on Steemit
Call to Action	Sign Up
URL	https://steemit.com
Profile Image	Steemit logo

Ad Preview

NOTE: Because this is not a Promoted Post, there is no link that I can provide to lead to the ad for us to see. Because this ad is broadcast randomly to an audience that has been previously set. But you can see here is the Ad Preview:

^{this is ad video content}

Update

Actually, if the ad is in accordance with the initial settings, then this campaign should have been finished. Because we set the ad from May 2nd to May 9th. However, because yesterday there was an error in the ad content, causing the ad to be rejected and having to submit a new ad. So the ad is divided into 3 parts. Because 2 content was previously rejected by TikTok. So the first day's ad is not optimal because it only runs for about 4-5 hours. Was forced to increase the duration of the day to one more day. So, advertising starts from May 4, 2021 to May 12, 2021. The total duration of the advertisement is 8 days.

^{2 ads rejected due to URL errors, and 1 active ad}

Update by Steemit Team Request

ᅠ

On the 6th day of the post-update yesterday, @steemcurator01 commented asking me to compare the results of my campaign with the campaign on Facebook that was conducted by @arie.steem. I believe it would be great to get new data on the comparison of these two campaigns. We can see which ones are more optimal and which have more potential for advertising.

Considering that my campaign is very very different from @arie.steem, starting from the duration of the day, the target audience, the budget spent and the content created. This will be very interesting to show, and I will report it in the next post.

Result Day 8 - FINISHED

So, the following is some information from the results of the 8-day campaign.

^{Overall data statistics in curves}

As you can see, for 8 days our running ads have spent IDR 1,233,755 with the results we get: Total impressions 151,949 with 1,346 clicked links. With CTR 0.88%. CTR is a Click Through Rate which is simply the comparison between users who see our ad and those who click on it, or in other words, how many viewers are interested in the products/services we advertise. A CTR with a percentage of 1 - 1.5 % is considered good, while a CTR above 2 % is considered extraordinary.

^{percentage of impressions by gender}

Gender	Impressions	Percentage
Male	46,300	30.29%
Female	106,536	69.71%

So far from the 152,836 impressions data results, TikTok users who are interested in Steemit are still dominated by females 69.71%.

^{percentage of total click by gender}

Gender	Click	Percentage
Male	372	27.27 %
Female	974	72.36 %

So far from the 1,346 click data results, the total number of clicks is still dominated by females 72.36%.

^{percentage of ad cost by gender (in Rupiah IDR)}

Gender	Cost	Percentage
Male	361,783	29.32%
Female	871,971	70.68%

So far from the 1,233,755 cost data results, the total cost that has been spent by gender is mostly spent by females 70.68%.

^{graph of impressions based on ad placement}

Placement	Impressions	Percentage
TikTok App	152,836	100.00%
News App (BaBe)	0	0.00%

So far from the 152,836 placement data results, the total impressions based on ad placement by App is mostly spent by TikTok App 100.00%.

^{graph of click based on ad placement}

Placement	Click	Percentage
TikTok App	1,346	100.00%
News App (BaBe)	0	0.00%

So far from the 1,346 Click data results, the total click based on ad placement by App is mostly spent by TikTok App 100.00%.

^{graph of cost based on ad placement}

Placement	Cost	Percentage
TikTok App	1,233,755	100.00%
News App (BaBe)	0	0.00%

Operating System	Impressions	Click	CTR
iOS	137,322	1,268	0.92%
Android	15,514	78	0.50 %

From the graph above, we can conclude that so far the most advertisements shown are on TikTok App with a percentage of 100.00% with the most iPhone device users 137,322.

And this is the dayparting of the total impressions we receive. This data is displayed hourly in days broken down by weekly. This data is the second week this ad is running. In the graph, we can see that the highest number of views is on Monday, May 12, 2021 at 00.00. As much as 5,242

Analysis of campaign results

Overall, from the data that has been seen, I can conclude that this campaign was 70% satisfactory. Why do I say that, because there is a miss leading that I do not apply to advertising. I did not set up the TikTok Pixel, which is a very useful feature to collect data traffic carried out by users, whether it's the total number of clicks to find out how many people arrived at the page we are heading to, and we can even find out how many people have registered. including collecting their username data.

However, I only found out about this after the ad had run for 2 days and the ad could not be edited. Because in the online course that I studied yesterday there was nothing to teach about this. So that I continue to advertise even though the results are less than optimal.

Of the entire budget that I topped up on the first day, which was IDR 1,440,275, all of them were used up and not left for the campaign. The current balance is 0. The results we get from the campaign are satisfactory, if I can, the satisfaction rate is 70%, due to several factors and mistakes that I mentioned earlier.

We will discuss in detail the results of this campaign in the next post which will discuss the comparison of the TikTok campaign that I did with the Facebook Campaign conducted by arie.steem.

Highlight Result

So, this is total of 3 ads that we run continue from May 3 - May 12

Impressions	CTR	Click	Cost
183,754	0.91%	1,667	IDR 1,445,000

That's all the information about the daily update $120 Steemit Ads Campaign on TikTok for 8 Days that I can provide today. I hope this information can be useful for all of us, especially to the @steemitblog Development Team and also for the Promotor in #PromoSteem Team. Thank you so much.

Recapt Campaign

US$120 Steemit Ads Campaign on TikTok for 7 Days
Day 1 - 1.57% CTR, 5,616 Impressions, 88 Click
Day 2 - 1.02% CTR, 33,674 Impressions, 344 Click
Day 3 - 0.90% CTR, 62,400 Impressions, 560 Click
Day 4 - 0.90% CTR, 78,901 Impressions, 710 Click
Day 5 - 0.90% CTR, 98,006 Impressions, 883 Click
Day 6 - 0.91% CTR, 130,104 Impressions, 1,182 Click
Day 7 - 0.90% CTR, 151,949 Impressions, 1,361 Click
Day 8 - 0.88% CTR, 152,836 Impressions, 1,346 Click [FINISHED]

Thanks to:

PromoSteem Team
@arie.steem, @ponpase, @pojan

Promoters:
@julstamban Promoter - Philippines
@jassennessaj Promoter - Philippines
@vipnata Promoter - Italy
@mcsamm Promoter - Ghana
@nattybongo Promoter - Ghana

And also big thanks for supporting me,
steemcurator01 @stephenkendal @steemchiller @kevinwong @pennsif @dobartim

10% of post payout each goes to @steem.amal & @promosteem.com

About Me