Day 3 Report - $120 Steemit Ads Campaign on TikTok | 0.90% CTR [62,400 Impressions, 560 Click] - 10% to @steem.amal

naufal (65)in Steem Marketing • 3 years ago

^{TikTok Ads banner edited by me -source}

10% Payout from this post will goes to @steem.amal

Please read my previous post about the plan, strategy, and how to set up the ad that I presented through the post: US$120 Steemit Ads Campaign on TikTok for 7 Days - IT'S STARTED [ 10% Payout to @steem.amal]

About This Campaign

This campaign is about activities to #PromoSteem to the wider community who take advantage of paid advertising features through social media with the aim of getting a wider impression so people know, join, and are interested in investing in Steemit. One of the social media used is TikTok.

TikTok is a platform mainly aimed at content creators. And the ease with which anyone can become a content creator is one of the many factors that give TikTok an advantage over the competition.

With these TikTok statistics in mind, you’ll be able to understand the new social media happenings in a better way. These statistics also prove that whether you’re a social media marketer or a social media user, TikTok isn’t a force to be taken lightly. It’s time to pay serious attention to TikTok.

Ad Setting Resume

In this campaign I set a budget of USD $ 100 (IDR 1,440,275.00) which will be divided into IDR 200,000.00 per day. The campaign is set for 7 days starting from May 2, 2021 to May 9, 2021. Where the total cost of advertising is 1,440,275 plus 10% tax 144,500, bringing the total cost to 1,589,500. Then add the online course fee of 150,000. So that the total costs incurred for this campaign are:

US$120.78 (IDR 1,739,500.00)

Ad Promotion Setting	ᅠ
Advertising Objective	Traffic (send more people to destination web/app)
Promotion Type	Website (collect data with TikTok Pixel)
Ad Placement	TikTok App, BaBe App

Ad Target Setting	ᅠ
Targeting Location	Indonesia
Gender	Male & Female
Age	18-54 years old
Language	English, Indonesian
Interest/Behavior	Education, Tech & Electronics, Social Media, Photography, Reading, Culture & Art, Food
Device	Android, iOS

Ad Budget Resume	ᅠ
Schedule	05-02-2021 - 05-09-2021
Ad Cost	1,440,275
Tax	144,500
Online Course Fees	150,000
Total	1,739,500

Ad Content Detail	ᅠ
Content	Single Video 30s
Display Name	Steemit.com
Text	Earn Money from writing content on Steemit
Call to Action	Sign Up
URL	https://steemit.com
Profile Image	Steemit logo

Ad Preview

NOTE: Because this is not a Promoted Post, there is no link that I can provide to lead to the ad for us to see. Because this ad is broadcast randomly to an audience that has been previously set. But you can see here is the Ad Preview:

^{this is ad video content}

Result Day 3: Change Ad Setting, Ad approved

After the first day, my ad was rejected by TikTok due to invalid URL reasons. Then I changed the ad URL setting that previously led to https://signup.steemit.com to https://steemit.com.

I don't know exactly why they rejected my ad. But based on the report that I read, it is likely that the first URL (signup.steemit.com) doesn't provide enough information to the audience, so they reject my ad. But after I changed it to a new URL (steemit.com), the ad was accepted and live well until now.

^{the reason why content was rejected and suggested solution}

And here is the ad that is currently running, which I have changed the URL for.

^{changed ad setting, ad now live}

Campaign Result

The following is some information from the results of the 3-day campaign.

^{Overall data statistics in curves}

As you can see, for 3 days our running ads have spent IDR 448,551 with the results we get: Total impressions 62,400 with 560 clicked links. With CTR 0.90%. CTR is a Click Through Rate which is simply the comparison between users who see our ad and those who click on it, or in other words, how many viewers are interested in the products/services we advertise. A CTR with a percentage of 1 - 1.5% is considered good, while a CTR above 2% is considered extraordinary.

^{percentage of impressions by gender}

Gender	Impressions	Percentage
Male	21,255	34.06%
Female	32,153	51.53%

So far from the data results, TikTok users who are interested in Steemit are still dominated by female 51.53%%.

^{percentage of ad cost by gender (in Rupiah IDR)}

Gender	Cost	Percentage
Male	146,410	32.64%
Female	240971	53.71 %

So far from the data results, the total cost that has been spent by gender is mostly spent by female 53.71%.

^{percentage of total click by gender}

Gender	Click	Percentage
Male	206	36.79 %
Female	286	51.07%

So far from the data results, the total number of clicks is still dominated by female 51.07%.

^{graph of impressions based on ad placement}

Placement	Impressions	Percentage
TikTok App	56,918	91.21%
News App (BaBe)	5,482	8.79%

^{graph of click based on ad placement}

Placement	Click	Percentage
TikTok App	474	84.49%
News App (BaBe)	87	15.51%

Operating System	Impressions	Click	CTR
iOS	41,606	375	-
Android	11,802	117	-

From the graph above, we can conclude that so far the most advertisements shown are on TikTok App with a percentage of 84.49% with the most iPhone device users 41,606.

Highlight Result

Impressions	CTR	Click	Cost
62,400	0.90%	560	IDR 448,551

That's all the information about $120 Steemit Ads Campaign on TikTok for 7 Days that I can provide today. I hope this information can be useful for all of us, especially to the @ steemitblog Development Team and also for the Promotor in #PromoSteem Team. Thank you so much.

PromoSteem Team
@arie.steem, @ponpase, @pojan

Promoters:
@julstamban Promoter - Philippines
@jassennessaj Promoter - Philippines
@vipnata Promoter - Italy
@mcsamm Promoter - Ghana
@nattybongo Promoter - Ghana