Day 6 Report [130,104 Impressions, 1,182 Click, 0.91% CTR] - $120 Steemit Ads Campaign on TikTok | 10% to @steem.amal
10% Payout from this post will goes to @steem.amal
Please read my previous post about the plan, strategy, and how to set up the ad that I presented through the post: US$120 Steemit Ads Campaign on TikTok for 7 Days - IT'S STARTED [ 10% Payout to @steem.amal]
About This Campaign
This campaign is about activities to #PromoSteem to the wider community who take advantage of paid advertising features through social media with the aim of getting a wider impression so people know, join, and are interested in investing in Steemit. One of the social media used is TikTok.
TikTok is a platform mainly aimed at content creators. And the ease with which anyone can become a content creator is one of the many factors that give TikTok an advantage over the competition.
With these TikTok statistics in mind, you’ll be able to understand the new social media happenings in a better way. These statistics also prove that whether you’re a social media marketer or a social media user, TikTok isn’t a force to be taken lightly. It’s time to pay serious attention to TikTok.
Ad Setting Resume
In this campaign I set a budget of USD $ 100 (IDR 1,440,275.00) which will be divided into IDR 200,000.00 per day. The campaign is set for 7 days starting from May 2, 2021 to May 9, 2021. Where the total cost of advertising is 1,440,275 plus 10% tax 144,500, bringing the total cost to 1,589,500. Then add the online course fee of 150,000. So that the total costs incurred for this campaign are:
US$120.78 (IDR 1,739,500.00)
| Ad Promotion Setting | ᅠ |
|---|---|
| Advertising Objective | Traffic (send more people to destination web/app) |
| Promotion Type | Website (collect data with TikTok Pixel) |
| Ad Placement | TikTok App, BaBe App |
| Ad Target Setting | ᅠ |
|---|---|
| Targeting Location | Indonesia |
| Gender | Male & Female |
| Age | 18-54 years old |
| Language | English, Indonesian |
| Interest/Behavior | Education, Tech & Electronics, Social Media, Photography, Reading, Culture & Art, Food |
| Device | Android, iOS |
| Ad Budget Resume | ᅠ |
|---|---|
| Schedule | 05-02-2021 - 05-09-2021 |
| Ad Cost | 1,440,275 |
| Tax | 144,500 |
| Online Course Fees | 150,000 |
| Total | 1,739,500 |
| Ad Content Detail | ᅠ |
|---|---|
| Content | Single Video 30s |
| Display Name | Steemit.com |
| Text | Earn Money from writing content on Steemit |
| Call to Action | Sign Up |
| URL | https://steemit.com |
| Profile Image | Steemit logo |
Ad Preview
NOTE: Because this is not a Promoted Post, there is no link that I can provide to lead to the ad for us to see. Because this ad is broadcast randomly to an audience that has been previously set. But you can see here is the Ad Preview:
Result Day 6
Actually, if the ad is in accordance with the initial settings, then this campaign should have been finished. Because we set the ad from May 2nd to May 9th. However, because yesterday there was an error in the ad content, causing the ad to be rejected and having to submit a new ad. So the ad is divided into 3 parts. Because 2 content was previously rejected by TikTok.
So, the following is some information from the results of the 6-day campaign.
As you can see, for 6 days our running ads have spent IDR 1,052,199 with the results we get: Total impressions 130,104 with 1,182 clicked links. With CTR 0.91%. CTR is a Click Through Rate which is simply the comparison between users who see our ad and those who click on it, or in other words, how many viewers are interested in the products/services we advertise. A CTR with a percentage of 1 - 1.5 % is considered good, while a CTR above 2 % is considered extraordinary.
| Gender | Impressions | Percentage |
|---|---|---|
| Male | 42,545 | 32.70 % |
| Female | 82,896 | 63.72 % |
So far from the 130,104 impressions data results, TikTok users who are interested in Steemit are still dominated by females 63.72%.
| Gender | Click | Percentage |
|---|---|---|
| Male | 369 | 31.22 % |
| Female | 772 | 65.31 % |
So far from the 1,182 click data results, the total number of clicks is still dominated by females 65.31%.
| Gender | Cost | Percentage |
|---|---|---|
| Male | 320,142 | 30.43% |
| Female | 698,185 | 66.35% |
So far from the 1,052,199 cost data results, the total cost that has been spent by gender is mostly spent by females 66.35%.
| Placement | Impressions | Percentage |
|---|---|---|
| TikTok App | 125,731 | 96.64% |
| News App (BaBe) | 4,373 | 3.36% |
So far from the 130,104 placement data results, the total impressions based on ad placement by App is mostly spent by TikTok App 96.64%.
| Placement | Click | Percentage |
|---|---|---|
| TikTok App | 1,109 | 93.82% |
| News App (BaBe) | 73 | 6.18% |
So far from the 1,182 Click data results, the total click based on ad placement by App is mostly spent by TikTok App 93.82%.
| Placement | Cost | Percentage |
|---|---|---|
| TikTok App | 1,037,416 | 98.60% |
| News App (BaBe) | 14,783 | 1.40% |
| Operating System | Impressions | Click | CTR |
|---|---|---|---|
| iOS | 109,047 | 1,011 | 0.93% |
| Android | 16,394 | 130 | 0.79 % |
From the graph above, we can conclude that so far the most advertisements shown are on TikTok App with a percentage of 98.60% with the most iPhone device users 109,047.
And this is the dayparting of the total impressions we receive. This data is displayed hourly in days broken down by weekly. This data is the second week this ad is running. In the graph, we can see that the highest number of views is on Monday, May 10, 2021 at 00.00. As much as 1,863
Highlight Result
| Impressions | CTR | Click | Cost |
|---|---|---|---|
| 130,104 | 0.91% | 1,182 | IDR 1,052,199 |
That's all the information about the daily update $120 Steemit Ads Campaign on TikTok for 7 Days that I can provide today. I hope this information can be useful for all of us, especially to the @steemitblog Development Team and also for the Promotor in #PromoSteem Team. Thank you so much.
Recapt Campaign
- US$120 Steemit Ads Campaign on TikTok for 7 Days
- Day 1 Report - 1.57% CTR, 5,616 Impressions, 88 Click
- Day 2 Report - 1.02% CTR, 33,674 Impressions, 344 Click
- Day 3 Report - 0.90% CTR, 62,400 Impressions, 560 Click
- Day 4 Report - 0.90% CTR, 78,901 Impressions, 710 Click
- Day 5 Report - 0.90% CTR, 98,006 Impressions, 883 Click
Thanks to:
PromoSteem Team
@arie.steem, @ponpase, @pojan
Promoters:
@julstamban Promoter - Philippines
@jassennessaj Promoter - Philippines
@vipnata Promoter - Italy
@mcsamm Promoter - Ghana
@nattybongo Promoter - Ghana
And also big thanks for supporting me,
steemcurator01 @stephenkendal @steemchiller @kevinwong @pennsif @dobartim
10% of post payout each goes to @steem.amal & @promosteem.com
It's a useful platform for promotion
Yes, I agree with you. Soo targeted. But expensive, we need to spend more than usual like Facebook or Instagram
Have you done a comparison with @arie.steem's Facebook advertising?
It would be interesting to compare the two...
Sounds great!
Considering very significant differences in ad duration, budget, and results, it will be interesting to compare. But I will do it when the campaign finished, 2 days remaining.