Beer of the Day #12 - Heineken (Deutsch / English)
Beer Lovers of Steemit - today's Beer edition is inspired by my favourite neighbour country (never expected I ever would write that - I also doubted I ever will write about Heineken). Heineken is for me THE global beer - wherever I travel, Heineken is there - wherever I trink it Heineken tastes nearly same everywhere (at least for me).
Heineken is lifestyle, Heineken is modern, Heineken is simply good and Heineken marketing is not too bad! I know it is just an expensive Lager but Heineken managed to become a Love Brand. A brand that transports emotions. Did I just blunder into the marketing trap? Maybe that is the case even I working that field.
Heineken Spot
Specs of the Heineken
- Family: Pale Lager
- Style: Continental Lager
- Country of origin: Netherlands
- ABV: 5.0%
- Price: Too high
- Characteristics: Malty
I saw tons of beer reviews about Heineken on various sites, from various people around the world and there is a lot love and hate - sometimes driven by national animosities. I will avoid specs of taste, smell etc - I really like t for a Lager and the next Beers I will introduce will be no Lagers - testing some more local brewed things soon again.
I was surprised to see the following market share table - did you know what the best selling beers are globally? Shocking for us Germans but you can not compete with China population wise - great to see Heineken in there as the only Beer from Europe.
![](https://steemitimages.com/640x0/https://static.independent.co.uk/s3fs-public/styles/story_medium/public/thumbnails/image/2015/05/23/16/4jR8Y.png)
To end this - Netherlands / Holland we love you - you did not only invent wooden clogs but also a great marketing for a Lager Beer which is available all over the world!
There might be only one thing you will never achieve - winning the soccer world cup.
Prost - Cheers - Salut - Skal! - Skal! - Santé - Jámas!
![](https://steemitimages.com/640x0/https://c1.staticflickr.com/3/2555/32274591973_4b5c622f92_b.jpg)
Hallo Bier-Freunde - wieder ein Lager, aber die nächsten Biere werden anders sein - lasst Euch überraschen. Heineken st ein kontroverses Bier und noch dazu aus Holland, weltweit überall beziehbar - mir schmeckt es - ich finde deren Marketing richtig gut - der Band vermittelt Lebensfreude - wahrscheinlich bin ich voll in die Marketing Falle getappt. Wie findet Ihr Heineken? Überraschenderweise ist Heineken das einzige europäische Bier in den Top 10 der weltweit meistverkaufen Biere.
Sources / Quellen: Wikipedia, Heineken, Fearlessctric, Bloomberg, Pixabay
My other Beer posts / mehr Bier hier:
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Thanks so much
My favourite so far is still the Weiss beer in Munich!!!!!!
And here is my favourite Heineken commercial!
@kus-knee (The Old Dog)
digging out some others now :-)
@kus-knee - interesting summary:
😂
its not bad
agreed @onlyvoluntary
Excellent post dear @uwelang friend, in my country is not the most sold, because the sales channel goes through supermarkets, wholesalers and neighborhood stores, for a price-quality issue is promoted the Brahama, but in restaurants and bars the Most sold is the Heineken.
Congratulations on this material
Thanks for the feedback @jlufer - i sure need to visit your country once
When you want it we will be waiting, as I said we are huimilde people, but there is always room for one more
that is very nice my friend!!
I'm not really a beer drinker, myself (though some special beers are okay), but I feel I need to advertise a bit here! For my hometown's brew (in Holland). If you ever manage to find a beer named Maallust, try it! My boyfriend says it's one of the better ones he's had so far...
"Maallust" is noted, will try to locate it! Thanks for the hint @playfulfoodie
Definitely one of my favorites!
I seldom drink beer. I prefer wine, but I enjoyed reading this post. Thank you, @uwelang