MeraSteem Logo Design - Utopian.io Graphics Contribution

in utopian-io •  22 days ago

merasteem_logo_post_main.jpg

Repository

https://github.com/ravigohel/merasteem-ui

Linked Task Request

https://steemit.com/utopian-io/@merasteem/task-request-a-logo-for-merasteem

Details

merasteem_logo_post_divider.png

My task was to submit logo design concepts for @MeraSteem. My challenge for myself was to submit a concept using a single, easily recognizable mark, that delivers a clear message based on the business's core values.

MeraSteem is a project that helps businesses by providing resources to get them off of the ground. In other words, MeraSteem acts as a launchpad for new ideas. To symbolize this, the icon is modeled after the image of a rocket.

merasteem_logo_post_equation.jpg

This design delivers three different meanings. The first is a "M", for Mera, hidden inside the image; the second, two heads inside of the ship to represent community; and lastly, as mentioned before, a rocket to symbolize propelling new ideas and businesses.

merasteem_logo_post_01.jpg

Primary Color System

merasteem_logo_post_divider.png

Color plays an important role in the MeraSteem identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which compromises the color scheme. Consistent use of the colors will contribute to the cohesive and harmonious look of the MeraSteem brand identity across all relevant media. Check with your designer or printer when using the colors so that they will always be consistent.

merasteem_logo_post_colors.png

Gradients

merasteem_logo_post_divider.png

Using colors from the primary color palette, two gradients have been developed to be used as backgrounds and image overlays. Use of these gradients for logo color variations is not recommended.

merasteem_logo_post_gradients.png

Typography

merasteem_logo_post_divider.png
https://typekit.com/fonts/mr-eaves-xl

merasteem_logo_post_typo.png

Color Variations

merasteem_logo_post_divider.png

There are only 5 accepted and recommended color variations: main, teal, blue, pink, and purple.

merasteem_logo_post_variations_01.png

Reversed Color Variations

merasteem_logo_post_divider.png

For reversed versions of the logo, the most visible solution is using the logo in white over the already described accepted colors: gradient 1, gradient 2, teal, blue, pink, and purple.

The logo can be used over images as well, but it is recommended to keep the defined brand colors or gradient overlays when doing so.

merasteem_logo_post_variations_02.png

Black & White Variations

merasteem_logo_post_divider.png

merasteem_logo_post_variations_03.png

Logo Clearspace

merasteem_logo_post_divider.png

Whenever you use the logo, it should be surrounded by clearspace to insure its visibility and impact. No graphic elements of any kind should invade this zone.

To work out the clearspace, take the height of the logo and divide it in half. (Clearspace = Height/2)

merasteem_logo_post_clearspace.png

Additional Sizes

merasteem_logo_post_divider.png
merasteem_logo_post_sizes.png

Benefits / Improvements

merasteem_logo_post_divider.png

  • Strong concept built on business's core values
  • Useful in all applications (print, web, mobile) and flexible in orientation.
  • Recognizable
  • Visible at all sizes

Proof of Authorship

merasteem_logo_post_divider.png

merasteem_logo_post_proof.jpg

Tools

  • Paper & Pencil
  • Adobe Illustrator CC

Original Files

https://drive.google.com/open?id=1facD05EiIUixdfMDONurHyEJvEbjcavW

Proof of Work Done

https://github.com/mrgodby

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Hey @mrgodby ,

Excellent work and presentation! I appreciated all process of your work and final result. Thank you for the contribution.

Your contribution has been evaluated according to Utopian policies and guidelines, as well as a predefined set of questions pertaining to the category.

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Thank you for your review, @baranpirincal!

So far this week you've reviewed 6 contributions. Keep up the good work!

Such a beautiful concept. I like the idea and the finalised version. I must say that the "blue" is the most appealing one out of all the colour versions for me but all of the versions are wonderful.

Congratulations! Your post has been selected as a daily Steemit truffle! It is listed on rank 19 of all contributions awarded today. You can find the TOP DAILY TRUFFLE PICKS HERE.

I upvoted your contribution because to my mind your post is at least 6 SBD worth and should receive 88 votes. It's now up to the lovely Steemit community to make this come true.

I am TrufflePig, an Artificial Intelligence Bot that helps minnows and content curators using Machine Learning. If you are curious how I select content, you can find an explanation here!

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Hi @mrgodby!

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