MUSIC BUSINESS 101: How To Maximize The Social Media As An Entertainer PT1

onyemacourage (66)in #music • 6 years ago

It is an inarguable fact that many entertainers has turned out to be stars just by their maximum use of the social media. Terri of recent, got a recording deal with Wizkid’s Starboy Entertainment through instagram, Mark Angel and his comedy crew are stars today simply my making good use of YouTube, only to name but a few. Thus, one will be making a huge mistake by not paying good attention and acquiring the necessary skills in turning our talents to a source of income through the social media. In fact, let us go deeper; it takes the media to make a talented person a Star. Be it, social media, radio, TV, newspaper, etc, the media is what made a plantain seller like Nigerians’ Timaya a Star.

Therefore, we just cannot ignore the media. The social media is the new wave, with that I mean the trending media. How many of us here listen to radio or watch TV on a daily basis? How many of us here pick up a newspaper or even on a daily basis? I bet a very few number of us. However, we log in to any social media network on a daily basis, right? Now that is the point. The social media is the new secret. The social media is actually, where most stars made right now.
Now, I belief we have seen reasons to maximize the social media, straight to the big question, How! How do we maximize the social media to sell and market our brands entertainers? Please note, though there are general secrets, every social media has its own unique way of promoting ones content. We might not have enough time to treat all the social media platforms individually but we will definitely attempt to do that. Please also note when we say social media, we mean, whatsapp, twitter, facebook, instagram, snap chat, periscope, Google Plus, YouTube, etc. Thus we take the general ethics and then entertain questions to throw more lights on these individual platforms.

Here are a few things you need in order to maximize the social media in pushing your contents;

1. YOU NEED TO HAVE AN ACCOUNT ACROSS ALL SOCIAL MEDIA NETWORKS

Well you never can tell the media that's gonna blow you up. Each social media is an ecosystem. What thrills the dudes on twitter is different from what makes waves on instagram: For example, when you check what is trending on twitter, it could be so different from the hash tags trending on instagram. That simply tells you the market in each social media is unique as well as their demands. This is why most brands like Xploit Comedy celebrates hundreds of thousands of views on but literally struggles with ten thousand views on YouTub even with the same materials. That simply means, you need all social media networks as you don't know the one that'll totally accept your content.

2. BE CONSISTENT

By now, most of us are already tired of this point as we have heard it several times. However, I will give a different explanation to buttress this point. In my previous article I made mention that, our faces and names are the most important thing we selling. Therefore if you noticed my username on instagram is madman.Will you be glad or disappointed to go check me up twitter only to find out there is no one like madman I bet it will take you time to discover am actually crazeperson on twitter. This might end up making you loose a lot of visibility and followers. So you need consistency in user names. It helps fans locate you easily. You equally need consistency in your profile picture. You cannot be looking like a pastor on twitter and be looking like a teacher on instagram. Those accounts are to market you brand. Having same profile pictures all across your social media platforms is nevertheless needful to ensure your face properly sticks to the eyes of your audience. If you do have multiple social media profiles, make sure that they all linked to each other. Chances are, your fans are also on these social networking sites and want to follow you! Having links to other social media profiles readily available takes the guess work out of searching for you, and makes it easy for your fans to keep up with you all across the board. Many social networking sites will allow you to share widgets or hyperlinks to your other sites. You can also create tabs or “apps” to these pages on your Facebook, so that your Facebook fans can view and interact with your other social profiles without actually leaving Facebook. How cool is that?

TO BE CONTINUED...