Gibson Guitars, the end of an era

in #music6 years ago
I have mixed feelings about this whole thing. Its not like I did not see this coming years ago, when Gibson guitars was doing everything wrong in my opinion and for some reason or another refused to accept the fumbles. To me this is a wake up call to the American Industry, proof that legacy means nothing when vision is lacking.

I hope dear reader that if you are a guitarist yourself consider holding on to your Les Paul with more intent, since these events will add a lot of historic value to the iconic instruments.

If you are however thinking that right now is the time to buy yourself a Les Paul, I wont be the one to disagree with you here. I fully expect for stores to clearance out their current models at irresistible prices and for some of the big chains to do some heavy bulk buying and bully Gibson into an even more epic financial surrender.

Music is not going anywhere

If you have found yourself reading some overly dramatic articles on this subject, resist the temptation to panic. All that is happening is that another legacy company came to an end. As much as this is a sign of the times, a shift of definitions, I don't expect this to have much effect in the amount of music being produced these days.

What might be accurate to deduce from this whole debacle is that more and more musicians are unwilling to pay the prices for a label "made in america". I'm making this assumption as someone who has been on this field for over a decade and has already perceived the shift in quality and expectation.

Are Guitar Heroes are still around?

This is arguable too, because yes there are at this point thousands upon thousands of guitarist who are just as talented as the ones from days past, but I don't know if the audience for the craft is as strong as it was back in those days. There was a time where being a guitarist for a popular band was as admirable as someone who spoke 10 languages, today its just the think your cousin Joey does on the weekends to pay for the beers.

This is not to say there are no legends left.... yes, there are quite a few who clocked out in the past decade, some that forever changed not only what the electric guitar can do, but the music Industry as a whole, but we still got some legendary ones gracing the stages of the world.

Who is to take over?

I suspect no one, there are no substitutes that will suffice for the die hard fans and as far as I'm concerned I don't think the buyers would be interested anyways. As long as we are consuming more and more imports and the middle class loses their purchase power, more and more American industries will continue to close their doors. They can't compete and as far as I know none of the big guitar companies are doing well. The other giant Fender is also trailing behind on their bills, and their best customer Guitar Center is a ticking time bomb.

What is there left to do? All we can do is sit back and watch the engine come to a complete stop...

Other posts by yours truly

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● The Relationship Transaction
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Amidst all the quality writing and insightful comments, I'll just leave this here.

I can agree with everything you said in this piece. I think the main reason fender has outlasted Gibson in this regard is the fact that they have turned themselves into (and I am paraphrasing another writer) a lifestyle and marketing company that happens to sell guitars. And they have been more effective at this than Gibson.

One of the things that kept these companies alive was the fact that, for decades, popular music was guitar-driven, and this just isn't the case anymore. I think some companies will survive and maybe even thrive and hopefully we will get some cool new guitars and innovations. As much as I adore the classics like Fender and Gibson, people's obsession with them and their outdated designs have really hampered innovation in the guitar market (in my opinion). Guitars will survive. Many less popular genres will still rely on them. And if they ever have their heyday again, maybe it will be led by newer companies, offering us innovations that are newer and better than the old guys could have ever done (without alienating their fan base, anyway).

That observation about fender is right on the nail... never saw it that way before, so whoever came up with that is a genius...

Being one of those who resisted a little bit, I mean... I make guitars myself, from scratch.... I just never saw, never will see the benefit in making a guitar that tunes itself.

There are things that can be done with an autotuning guitar, like changing tunings on the fly, that aren't possible manually. Self-tuning guitars is an idea I independently came up with in 1980, but hadn't the wherewithal or chops to bring to market.

Technology will continue to add features indefinitely. The skill to play will always be desirable to some folks, even long after musical tastes change.

I definitely see where you are coming from with the changing the tuning on the fly. Also, I I could see how it would be beneficial in an on-stage setting to save time if you have to tune in the middle of the set. There is nothing worse than dead air. Perhaps I had not given the topic enough thought. Thanks.

I guess... but I hate them... I'm not even trying to be weird about it... I dont tune my guitar in tune... I always mess with the B string, i like it a little flat... Why? Idk, but that's when it sounds good to me...

When I tune an open G I like the High String a tiny bit sharp... just a few cents... if i dont do these things I cant stand the recordings...

I don't even use a tuner. Never have.

Haha. Yeah, I am with ya on the self tuning.

I don't remember what article it was from. It was something about Strats vs Strat copies. I bought a (used) strat style guitar recently and was reading all I could leading up to it.

Ultimately, I went with a G&l legacy. It just seemed better than a fender for the same price-point. It had a better build quality, a better vibrato system, a better (and more innovative) tone control system, and it had a flatter fretboard (which I am a fan of). Despite all of this I still struggled a bit with my choice, just because Fender is so ingrained in my brain.

Dude I was just reading about this, can't believe it. I personally play a beautiful factory second Epiphone Sheraton, love it. I would assume this means Epiphone would go bye-bye the same as Gibson if it happens? Makes me want to go out and buy a Gibson for novelty's sake lol.

According to what i've been reading, everything is closing down... I had a beautiful midtown some years ago, i always regretted selling it... now i'm angry at myself.

Update.-
Some "experts" are saying they will sell all the stuff not related to guitars will be liquidated to keep the guitars alive... I dunno, I guess we won't know until the first debtors file their claims.

I hadn't heard the news. I'll have to go and look it up now.

I was listening to Chris Shifflet's Walking the Floor podcast a couple of weeks ago and they were talking about how there are no guitar idols now, but they brought up Taylor Swift as being instrumental in bringing in a load of young girls into the acoustic guitar.

All my instruments are single luthier made with the exception of my SCGC and haven't bought a guitar from a store in many years. Luthier made instruments seem to be doing okay, as are the higher end boutiques like you get at Dream Guitars or The North American Guitar in London. But if Gibson's gone bust, as I suspect from the content of your post @meno, that's a real shame.

The guitarist from the band I was in for many years played a Gibson SG for a long time, it was always his favorite guitar. He had a vintage Les Paul Jr for a while but ended up selling it because I guess he didn't like the sound or something.
Being a bass player, the only Gibson that I was interested in was the EB-0, which even used was expensive and hard to find at the time. I bought a Gibson Q-80 back in the mid 1980s and played that thing for a long time, but it's too heavy for my back now, and I need to get the action worked on. Almost all of the Gibsons are too heavy for me, except the SG these days.
On the good side, I just bought a uses Fender Squire Strat for 120 bucks that plays nicely and sounds pretty good. It's actually easier to play than my Ibenez because it doesn't have that sharp edge on the body that digs into me when I play sitting down, which is most of the time. It might even improve my playing slightly. :-)
I still want a Gibson EB-0...

Ohhhh I want a Gibson EB-0 as well Amber... not even to go out and gig or anything like that, its more because its an important piece of history... and because of Jack... gotta get one in his honor...

Apparently they'll keep the guitar division working, but the decline was evident, I played two les pauls in my entire life cause I couldn't afford one, and the quality drop between the new models compared to those of the early 90s was pretty neat. Sad.
I guess Fender and PRS will stand as the biggest companies on the market.

don't quote me on this one, but i think they are all over extended financially... last i checked fender was inches away from defaulting on some loans too...

oh shit, must be the market that lost its traction, guitar seems less appealing than it used to be, and there's so much offer nowadays that saturates the whole business.

Guitar Center has hit a sour note.

The music retailer, the largest in the country, is more than $1 billion in debt and the outlook for its namesake instrument isn’t great.

The problem, say guitar retailers, is the nation’s shift in musical tastes. As rap and hip-hop have become more main stream, guitars have become less crucial to the country’s most popular songs. And that has impacted sales.

Complicating things is the lack of true guitar superstars like Eric Clapton or Jimi Hendrix.

“I would be hard-pressed to name any new ones,” George Gruhn, owner of the Gruhn Guitars shop in Nashville, told the Daily News. “You’ve got Joe Bonamassa who is a great player. But he isn’t selling as many guitars as the other big time heroes. And Eric Clapton is arthritic. He’s having difficulty playing and is retiring from touring.”

Guitar Center has certainly put up a strong fight. Four years ago, it bet heavily on brick and mortar stores, presuming that customers would be more apt to buy after getting some hands-on time with an instrument.

That bet didn’t pay off. S&P Global recently downgraded the company for the second time.

Guitar Center

has issued $635 million in secured notes that will be due in 2021.

Those will be used to refinance the company’s existing secured notes, which were set to mature next month. The company says the extended timeline will increase liquidity and boost its financial stability.
fourtune magazine article


I speculate when 2021 comes around the financial nuke to the industry will hit land...

Is the first time in my life since I took the guitar as my main instrument 10 years ago that I "deal" (not a big of concern to be honest) with the fact that my instrument is declining in popularity, on its ending phase, that never even remotely crossed my mind.
But I guess that this ongoing research for hypertechnicality at the expenses of songwriting is taking its toll

Woops is this for real sir @meno? Gibson is what I am wishing for that someday someone could give me one. Its classic look is awesome and I understand I can not afford one. Hahaha

By the way how are you sir I hope all is well with you. I'm back from my vacation just early this month but not so active here coz I am back logging my works that needs to be done. And another thing is that I cant join the #openmic since the owner took it already, the guitar that I was using.

But, I just bought my new cheap Squier guitar just 2hours ago. And I hope to go back on track coz I really miss @openmic

Good to know you are back brother... well, can't wait to hear what you will share with us!!

cheers mate

Not that good guitar its a cheap one Squier made in china but atleast I can use it and its better than the one I was using.

And I want to thank you so much sir for the @helpie community..

Long live - Cheers!! Rock On

So overpriced for so long - and you will still always be able to find an affordable one, patient seeker. How many Gibsons does the world need? It has millions.

I've long held the idea that their overpriced guitars were a way for them to pay for the research into things none of us wanted.

This is the first I've heard of Gibson dying. Sad. My father used to design flat tops for them.

While the market may not sustain Gibson economically, I am confident the market for bespoke guitars will never die. It may never be the same, but it will continue.

Thanks!

I just read another article about it... they are liquidating inventory, but fully intend to revamp their efforts and get rid of a bunch of lines...

So I guess its a major face lift...

All is not lost! Gibson is using the bankruptcy as protection to keep their business going. From an article today on Yahoo:

"The decision to re-focus on our core business, musical instruments, combined with the significant support from our noteholders, we believe will assure the company's long-term stability and financial health," said Henry Juszkiewicz, Gibson chairman and CEO, in a news release.

They are still going to make guitars! Rejoice!

Oops, forgot the link:

hahahahhah rejoice indeed... lets see what they get rid off... I vote for "kill the robots"

I had a Gibson Marauder years ago, but sold it. I've had a Yamaha SE 150 for years, and an Epiphone Les Paul Jr. from China that I got with a Rocksmith package, which I am so thankful for, as it's been the only way I've been able to make progress and even approach calling myself a guitar player, and I wouldn't go further than also saying I'm a beginner. Someday I'll buy a real Les Paul! 🎸

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