Marketing Psychology - What, Where and Why?

It's fun to know about marketing. There are no strategies and research for marketing. Marketing Analyst, Copywriter, Graphics Designer, everyone has to contribute to take a product to a great place in the marketplace. Although the fields and skills of each individual are different, they must be kept in mind. That is marketing psychology. Let's explore some of the great research and marketing of marketing psychology. There is no such thing that you need to be involved in marketing to read this. But after reading, if your goal turns into a marketing expert rather than a doctor-engineer, then I can not be held responsible!

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1. Consistency Principle

If winning at the beginning is the main business policy of yours then you are on the wrong track. Learn to be patient, supervise targeted audiences. Once in Princeton, some researchers make an experiment.

Explain with an example-
The American Cancer Society needs some volunteers. They called some people to call them to work on this issue. Response only 4 percent. After a few days again they called some other people. He told them that after a while the American Cancer Society might need a Volunteer. After giving them the opportunity to prepare, they were called after 3 days to know whether they could live as volunteers. Response rate is 31 percent!

Keep your current customers and potential customers in the service. Study their expression level. For them, you can create the recommended tools for different courses and marketing specialists. Communication isolation is not desirable. If you take care of this, they will be interested in your company, will be interested.

2. Framing Effect

Depending on who will react, it depends on the presentation.
With Example-
Amos Tversky and Daniel Kahneman once conducted a survey. The possibility of treating and survival of a lethal disease.

• Group 1 is said to be...
  Treatment -1, "Two hundred people will survive"
  Treatment-2, "One third is the possibility of saving 600 people, and the possibility of someone will not surviving is two-thirds."
  What most people chose to say? Yes, Treatment -1 Simple and frank, people are attracted to it.

• Group 2 is said to be...
  Treatment -1 "400 people will die"
  Treatment-2 "No one will die, this possibility is one-third, and the possibility of death of 600 people is two-thirds"
  But they chose the Treatment 2 Why not choose Treatment 1? Because there was negativity.

It is a very basic theory in marketing. Possible to write as far as possible.

3. Social impact and imitation

A question was asked to the first boy of the class. He responded with great confidence. You know the right answer. But think the first boy can answer the wrong! Confused and you followed him with the wrong answer and stood up and get punished! But this is really happening everywhere.

With example-
A social psychologist named Solomon Acrish was into a fun experiment in 1950. Invite some quiz contest for the students, where some actors and actresses was invented. They were told to give wrong answers. The result? Most students literally followed those actresses and actors and give the wrong answer as usually.

It has always been used as a unique source for marketing. More about the personality that affects the society, for marketing your product! The falsehood is not being encrypted here, the main thing is that their acceptance of the society is used in the marketplace with clever tricks.

4. Acquiescence Effect
If you are asked something, you may not always be able to answer that with logical thinking. "If you give this answer, then what others will think about you!" This mentality also works. And this is more true in social media, such as blogs or Facebook affected society. "Because such and so-called Facebook celebrities have said something to me, then I should also say so, then I will get involved". Has this idea never prompted you?

Psychological website "Changing Minds" has discovered three related data in their studies. Why would people reply that they themselves are in doubt? The reasons are...

• Tendency to be superior to others.
• Try to be benefited from others.
• Create a new identity for yourself.

Therefore, leading surveys or questionnaires should be the leading ones, so that they realize that through this survey, they can become smart people. Your self-confidence can invest in your product.

5. Mere Exposure Theory

Robert Zeynch once showed a Chinese character picture of some non-Chinese. Ask them what they feel like seeing this character? The more positive response he showed, the more positive response came.

Later, Kansas and Williams did the same experiment. The difference is that they show an octagonal picture, just for a millisecond. Naturally nobody understood what this is really about. But in its repetitive use, they created an interest and affection.

It can be uncomfortable for you to have it. If you see the same thing repeatedly, you will see, who will think! Throw them down Because it works really well.

6. Decoy Effect

If you have the options that you have to make it more attractive, keep an unattractive and crisp option. The correct application can surprise you.

With Example-
Once an IT company sent an offer to MIT students.

• For Web Subscription - $ 59
• For Print Subscription - $ 125
• And for both Web and Print Subscription - $ 125
  All of these three choices could be selected to all, isn't it? Yes, see the results-
• The Web Subscription - $ 59 (16 students)
• The Print Subscription - $ 125 (0 students)
• And both Web and Print Subscription - $ 125 (84 students)
  Total revenue: $ 11,444
  Now see Magic by disappearing the number two option from the list. See the result...
• Now Web Subscription - $ 59 (68 students)
• And Web and Print Subscription - $ 125 (32 students)
  Total revenue: $ 8,012
  Now Revenues decreased thirty percent!
  This is a great theory for pricing strategies.

Note: I really want to write all of the facts about marketing strategies but the post is already huge. So i decided to take into two separate part of it. I will write about the rest of the facts about marketing strategies in next part. It was not intentional but i had to as the post size is already being too big to read at a time.

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Let me know about your thought about marketing psychology, your feedback is really important to me and it will help me to know more and inspire me to write more.Thanks.
Enjoy...