Stages Of A Consumer Making Decision Process From My Point Of View

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Making decision is a paramount process that is necessary for a consumer, in marketing it's often said that the a consumer is the main reason for marketing or that marketing starts and ends with a consumer and in my experience as a PR person, attention is often given to a consumer because they're the main reason for production and this is also often paying attention to the rational and irrational reasons as to why they actually decide to buy a product in preference to another. First there's Need Recognition need recognition is the actual reason as to why a consumer buys in the first place, if a need doesn't arise then a consumer doesn't need to buy. So need arises arising is the first decision making process that a consumer must first undergo. For example, hunger is a need and the physical need to solve hunger becomes food, the urge for sex is a need, howbeit, it's not a physical but a psychological one and when there's need recognition a consumer is moved to take initial actions.

The second would be Information search this is actually seeking for information that can be able to solve a particular recognised need. Information to solve a particular need can arise from recommendations, it can arrive also from direct marketing whichf I can call endorsement, however when a consumer seek for information it means that they do not have a prior or previous knowledge. For example after recognising a need then there will be going ahead to look for means to solve a recognised need and in this stage a consumer is desperate because information search might linger a bit. The third would definitely be evaluation of alternative evaluations of alternative is making comparisons after information search to choose the best amongst a lot of choices. In Most cases alternative evaluations is influenced by price and a need to go for quality when a consumer is presented with a lot of choices there's the process of alternative evaluation and the best decision is often chosen.

Purchase decision is the next and why is this so? This is because after making the best choice, then a consumer's purchasing power is brought to play and this is when they can make away with their money in other to buy. Purchasing decisions is where a consumer will now need to go a manufacturer, a wholesaler or retailer to exchange goods and services in a particular meeting point called a market. The next stage will be Post Purchase Evaluation post purchase evaluation is the behaviour often exhibited by a consumer. In this stage it would means a consumer evaluates the satisfaction or the dissatisfaction they get from using a particular product which they've purchases. Post purchasing evaluation is very important because it helps a consumer know if they continue purchasing a product or not.

Howbeit in marketing, a manufacturer practising relational marketing is always involved in the consumer's Post Purchase Evaluation and this way a consumer might be able to speak out their happiness or say out their frustration from using a particular product. Dissociation in marketing is that feeling of unsatisfactoriness which a consumer attains as a result of using a product. Every consumer hopes to fully derive satisfaction after their purchasing decisions and they fear unsatisfactoriness as a result. In marketing however this process is often analysed carefully before production especially if a potential product hopes to fully satisfy consumers to the core. In earnest consumer decision making process cannot be ignored in marketing because it's a bedrock in marketing. In a position where this processes are studied it helps in maintaining longevity of a brand in the market and it helps in segmentation of a market

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My name is @Josediccus, a young Nigerian student who is a Dtuber, 📷 Psychologist, Poet And Sports Writer/Analyst. I'm using my contents as a process to create shared meaning as well as create expressions through which people on/off steem can relate. I believe content is a process to be enjoyed and relished and I'm up for any collaborations in my field stated above. Cheers

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@Josediccus, your brother in pen and video 📷

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