According to a beverage, tobacco, and cannabis analyst, who works with the financial services company known as Cowen and Company, it's believed that cannabis culture is going to significantly impact beer sales in the market.

The cannabis industry in the United States has already grown to a multi-billion dollar industry and hasn't showed any signs of slowing down.

Millions of people have already opted to try cannabis over their opioid prescription medications, and a large majority of them have also been shown to favor switching to cannabis over their beer drinking, according to various surveys and research into this topic.

One previous estimate suggested that roughly 1 in 4 beer drinkers in the U.S. might be considering making the permanent switch to cannabis.

Previous research has also indicated that cannabis could be used as an effective “exit drug” by enabling people to get away from their opioid addiction and alcoholism and instead turn to something that can help them reduce the use of those substance.

If a great deal of people are going to be considering giving up their prescriptions or drinking habits, opting instead to start consuming cannabis, it's easy to see why that might not make pharmaceutical or liquor companies very enthusiastic.

Beer industry lobby groups have already been accused of aggressively campaigning to try and put a stop to cannabis legalization. Pharmaceutical companies have also allegedly been found to be funding anti-cannabis political opposition ads, trying to influence the public to support criminalization of this plant.

These companies are busy spending millions of dollars on trying to prevent people from being able to exercise their natural rights and consume cannabis.

It's estimated that the cannabis industry is worth somewhere around $50 billion at the moment.

For the cannabis industry in the U.S., national sales are expected to surpass $70 billion within a few more years. Compare that to the annual alcohol beverage sales which are estimated to be hundreds of millions of dollars every year.

The analyst with Cowen and Company has suggested that she is cautious on beer stocks at the moment, though very bullish on cannabis.

They say that the interference in the alcohol market is the most obvious one to them, that cannabis has the potential to disrupt.

For the drinkers who do start to consume cannabis, it's suggested that about 80 percent of them eventually then move to reduce their alcohol consumption at some point.

Pics:
Pixabay

Sources:
https://www.forbes.com/sites/thomaspellechia/2018/03/01/double-digit-billions-puts-north-america-in-the-worldwide-cannabis-market-lead/#723b95f76510
https://www.reuters.com/article/us-distilledspirits-sales/u-s-distilled-spirit-sales-and-exports-rise-to-record-high-in-2017-idUSKBN1FL5UE
https://www.marketwatch.com/story/beer-industry-lobbies-for-a-marijuana-buzzkill-2016-09-22
https://www.statista.com/statistics/207936/us-total-alcoholic-beverages-sales-since-1990/
https://www.cnbc.com/2018/04/20/the-growth-of-cannabis-culture-could-be-bad-news-for-beer-analyst.html
http://money.cnn.com/2018/01/31/news/marijuana-state-of-the-union/index.html
https://steemit.com/cannabis/@doitvoluntarily/cannabis-could-help-with-alcoholism-and-opioid-addiction-new-study-says
https://www.theguardian.com/us-news/2017/apr/03/big-pharma-marijuana-competition-insys-arizona
https://www.theguardian.com/sustainable-business/2016/oct/22/recreational-marijuana-legalization-big-business
https://steemit.com/cannabis/@doitvoluntarily/majority-of-patients-prefer-cannabis-to-opioids-for-pain-management
http://fortune.com/2017/12/06/legal-marijuana-sales-10-billion/

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