expertek (28)in #socialmedia • 4 years agoDeveloping A Social Media Communications StrategyWhen developing a social media strategy there seems to be a tendency for managers to turn straight to the social…expertek (28)in #content • 4 years agoEXAMPLE OF A CONTENT UPDATE REVIEW PROCESSFrom the moment the online brand manager identifies a need to update copy for their product, the update might happen…expertek (28)in #digital • 4 years agoDIGITAL STRATEGY DEVELOPMENT - FEW PLANNING QUESTIONS ?These overview questions review strategies to maximize efficiency and effectiveness of the channel. Key questions to…expertek (28)in #digital • 4 years agoFew Practicing Tips For Making The MOST Of DIGITAL To BUILD BRANDSGetting To The Top; Have a holistic mindset – digital works both in the short & the long term, Digital channels…expertek (28)in #branding • 4 years agoSOCIAL CHANNELS : Mobile-First Actionable Drives More Results !Social platforms deliver the cost-effective, targetable impact for a mobile world. Success is due to tight…expertek (28)in #digital • 4 years agoDIGITAL BRAND LIFT - ONLINE VIDEO POWERFUL IN A VARIETY OF WAYSDelivering incremental reach beyond TV, online video is very cost effective but must not invade. It’s highly effective…expertek (28)in #brand • 4 years agoEVOLVING FOR EFFECTIVENESS ? Video & Social Ads Are Delivering Result With Cost Efficiency With Brand Effect Over TimeSocial and video are growing from strength to strength over time, but banner display ads must work harder as other…expertek (28)in #marketing • 4 years agoLead Generation & Conversion Optimization For B2B MarketingMany business-to-business websites do not involve e-commerce transactions, Instead the model used is permission-based…expertek (28)in #digital • 4 years agoPotential Touchpoints In The Shopper’s Multichannel JourneyThe way people shop is changing as a result of the interventions of digital technologies and social media. The basic…expertek (28)in #digitalmarketing • 4 years agoCROSS CHANNEL MEDIA MULTIPLIER EFFECT- MEDIA CHANNELS SYNERGY INCREASES ROISynergy is integral to multi-touchpoints effects and a big driver a brand choosing to advertise across different…expertek (28)in #digital • 4 years agoDIGITAL IS DOMINATING INVESTMENT - Digital Brand Measurement Must Be A Priority?Digital is dominating media investment. Mobile now commands with higher market share of the total ad market. Greater…expertek (28)in #digitalmarketing • 4 years agoNeed For An Integrated Digital Marketing Approach ?The scope of digital marketing is widening and becoming increasingly pervasive, yet the integration of a digital…expertek (28)in #digitalmarketing • 4 years agoWe Think That Digital Marketing Strategy As A Channel Marketing Strategy?Digital marketing strategy is primarily a channel marketing strategy which defines how a company should set…expertek (28)in #digitalmarketing • 4 years agoAssessing The Digital Marketing Value Of Technology InnovationOne of the challenges for digital marketers is how to successfully assess which new technological innovations can be…expertek (28)in #digitalmarketing • 4 years agoConsumer Choice & Digital InfluenceConsumer choice is a crucial step in the purchasing process and digital media now play an increasingly important role…expertek (28)in #digitalmarketing • 4 years agoStrategic Framework For Developing a Digital Marketing StrategyTo realize the benefits of digital marketing and avoid the pitfalls that we have described, an organization needs to…expertek (28)in #socialnetworking • 4 years agoSocial Commerce – How Much Do Social Networks Influence Purchases?Research published by the Harvard Business School, found that in Korea, where social networking and commerce is more…expertek (28)in #digital • 5 years agoDifference Between E-commerce & E-business?Electronic commerce (e-commerce) refers to both financial and informational electronically mediated transactions…expertek (28)in #brand • 5 years agoKey Features Of Digital Performance Marketing StrategyThe interaction and integration between Internet channels and traditional channels is a key part of digital marketing…expertek (28)in #digitaladvertising • 5 years agoWhy Digital Advertising Crucial To Build Brands ?Digital advertising is proven at generating short-term behavior and sales effects, however questions have remained…