DIGITAL BRAND LIFT - ONLINE VIDEO POWERFUL IN A VARIETY OF WAYS

in #digital • 3 years ago

Delivering incremental reach beyond TV, online video is very cost effective but must not invade. It’s highly effective building frequency amongst TV viewers helping to deliver where TV struggles and builds brand associations much more cost-effectively, benefiting greatly from TV synergy.

Tighter targeting and ‘lean forward’ viewing environments can result in high engagement, yet receptivity is very low. Skippable formats providing control are more popular. We are seeing strong brand lift impacts from our database, especially in-stream/pre-roll placements.

Digital Brand Lift.jpg

Innovation also continues apace in video. Beyond ‘standard’ video ads, there will be greater use of innovative formats such as full screen vertical video, stories and 360-video. Companion Banner 300*60 can also help build brand effects for video.

Good-Luck (Team Expertek US)
www.expertek.net

#brand #video #innovation #database
3 years ago in #digital by
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