EVOLVING FOR EFFECTIVENESS ? Video & Social Ads Are Delivering Result With Cost Efficiency With Brand Effect Over Time

in #brand • 3 years ago

Social and video are growing from strength to strength over time, but banner display ads must work harder as other formats become more established. Our analysis highlights the brand effects of social and video are improving over time...for example, brand association impact for online video has improved significantly during last couple of years. However still highly cost efficient, display advertising share of brand effect has seen gradual drop but not completely out of picture.

EVOLVING FOR EFFECTIVENESS.jpg

Social and video formats have truly come of age in terms of adoption and reach, and the evolution of these formats means improved ad units, with better integration, new features and user experience have likely contributed.

Good-Luck
Team Expertek US
www.expertek.net

#userexperience #advertising
3 years ago in #brand by
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