Lead Generation & Conversion Optimization For B2B Marketing

Many business-to-business websites do not involve e-commerce transactions, Instead the model used is permission-based and within B2B marketing is often known as an inbound marketing or content marketing approach. The marketing model used to acquire customers is:

● Stage 1.
Inbound marketing focusing on search, online PR and display advertising used to attract website visits.

● Stage 2.
Engagement devices such as video, white papers or other forms of market education material is used to encourage the visitor to interact with site and share information via social media.

● Stage 3.
Offering access to permission-based content valuable to the visitor is used to generate leads via encouraging the visitor to register on the site, supplying an email address and profile information or sharing the content via social networks.

● Stage 4.
Leads are followed up through personalized email sequences or where appropriate outbound phone calls where leads are qualified as valuable.

good-luck (Team Expertek US)
www.expertek.net