CROSS CHANNEL MEDIA MULTIPLIER EFFECT- MEDIA CHANNELS SYNERGY INCREASES ROI

Synergy is integral to multi-touchpoints effects and a big driver a brand choosing to advertise across different media. We are not the only digital marketing company to prove that synergy drives greater marketing effectiveness, Some of the top analytics/research companies shows that adding multiple touchpoints increases ROI significantly, say like up to an additional 40%, using approximately 4 to 5 channels.

Likewise, all media can benefit from synergy effects when other touchpoints are running alongside them, but critical analysis reveals digital’s effectiveness when working with other media. These impacts are especially powerful in USA with higher percentage of digital brand effects resulting from synergy. Digital channels demonstrate strong synergy after effects when collaborating with each other, and complement offline media with strong impacts across all key brand metrics.

Good-Luck (Team Expertek US)
www.expertek.net