INTRODUCTION
It is no more news that technology has influenced our day to day living. Smart phones, computers, internet and cloud services has contributed immensely to the in activities of the people around the world and improved our interaction with one another in all sectors. The internet services and the devices brought about by modern technology have so much become part of us that they are almost indispensable. Similarly, blockchain technology is continually being inculcated into our lives and gradually altering our interaction with each other.
The gaming industry has been a huge chunk of the global economy contributing more than $108 billion revenue in 2017 but recently there has been a downturn on the revenues generated from online games as a result of too many financial hurdles. By introducing blockchain technology, the development process of the games is further enhanced and new exciting ways of interaction are created between developers and gamers and that is why Yumerium is here.
Yumerium is the decentralized backbone of a new gaming economy that aims to facilitate transactions between developers and gamers. Yumerium token (YUM) is a gaming token that can be earned by playing, sharing and reviewing online games and can be spent in any game that supports it.YUM also uses marketing tools like referral bonuses and bounty campaigns to attract and engage users.
A decade ago, a “ free-to-play” model was introduced to the gaming industry and attracted a huge amount of gamers which spurred an exponential growth of more than $100 billion in the gaming market as against the “pay-to-play” which discouraged a lot of gamers. Yumerium envisage to introduce a “earn-to-play” model to the gaming industry by giving incentives to gamers in terms of tokens that can be spent like real money and this will further increase the growth of the gaming market. Yumerium also aims to solve the problem of existing centralized distribution on gaming platforms by adopting blockchain technology and smart contracts which will free gamers and developers from such centralized platforms.
In the “free-to-play” gaming economy, a small number of big companies that have become strong powerhouses control every aspect of the gaming industry such as marketing, distribution and payments and all these are set on a centralized platforms that are owned by individual companies to minimize costs and maximize revenues. They determine which game(s) are featured on their platform and force developers to use their payment systems which eventually end up costing game developers a lot as a result of the lack of transparency on the platforms.

          THE ROLE OF YUMERIUM (YUM) IN SOLVING THESE INHERENT PROBLEMS 

Yumerium token is a utility token with real value designed for all gameplay and game development processes. Yumerium attracts gamers since the games played on Yumerium platform provides earning or minning of Yumerium tokens (YUM) which can be used to purchase games or game items on the Yumerium platform or other gaming platform that supports Yumerium. It will also be a game publishing platform for game developers in reaching the Yumerium community with promotion tools and incentives associated with Yumerium which includes:

1. Allocation of seeding funds that will be available for earning/mining by players
2. “Marketing budget” which gives incentives to players to play and share with their friends and to speculate and review games for Yumerium rewards
3. Crowd funding opportunity where game developers on the Yumerium platform have the opportunity to test their games and get funding for their game if the campaign is successful.

These promotion tools and incentives are however not limited to the above as Yumerium will also provide cryptocurrency based transaction solutions that will offer a lower fee and instant payment which is done by eliminating the need for intermediaries using a blockchain technology for transparent transaction record that can be audited by anyone anytime . Yumerium token(YUM) which is an ERC20 based token will be used to purchase games on the Yumerium platform and on other gaming platform that supports it when launched.

                                       SUMMARY

Yumerium is a platform that aims to proffer a lasting solution to the inherent problems of existing centralized marketing, payment and distribution in the gaming industry by enhancing the direct interaction between gamers and developers without the need for intermediaries. On Yumerium platform, game developers and players gets funding for their games and gets rewards for playing, sharing and reviewing games respectively in Yumeriem tokens(YUM) which can be used to purchase games on Yumerium platform and other platform that supports Yumerium tokens. Yumerum platform offers a fast and instant payment with low fee using a blockhain technology for a transparent transaction record that can be audited by anyone anytime.

                                      CONCLUSION

This is a giant wave in the gaming industry and it is a welcomed development. There have been a lot of hurdles for game developers and players in recent time because the big game powerhouses has minimize costs and maximize the revenues on their centralized platforms forcing users to use their payment systems which eventually costs gamers and developers more. With the advent of Yumerium, gamers and players can have a fair transaction without intermediaries and even earn as they use the Yumerium platform.

For more information on Yumerium, visit the following link

Website: https://www.yumerium.com
Whitepaper: https://www.yumerium.com/resources/files/whitepaper_en.pdf
Reddit: https://www.reddit.com/r/Yumerium/
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=3272290
Twitter: https://twitter.com/yumeriumtoken
Facebook: https://www.facebook.com/Yumeriumtoken/
LinkedIn https://www.linkedin.com/company/yumerium-inc/
Youtube: https://www.youtube.com/channel/UCsNkaYbM55WKlXP0ftSgdUg
Telegram group: https://t.me/joinchat/H5o7EE7ncnHvSXJJYWSLYg
Telegram bounty: https://t.me/yumerium_bounty

AUTHOR

Name: Temitope Adejuyigbe
Steemit Username: eyezberg1
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2118767
Telegram username: @Eyezberg3