How To Optimize SEO On YouTube Videos, Contributed by @TangerineTravels

in youtube •  last year  (edited)

If you're wanting to grow your YouTube channel, you need to put a lot of effort into the SEO of your videos. Video SEO goes a lot further than simply choosing an attention-grabbing title. You need excellent content, specific search terms, appropriate tags, a great description, audio transcriptions, and more.

Great title


You need to choose what keywords to go after and have that exact search term in your title. Your title should not only be something that people are searching for, it should also be something that will get people to click on it.

The content of the video needs to be something that makes people say "Yes, this is exactly what I was looking for." So don't use clickbait because people will quickly click away from your video and YouTube will rank your video lower because of it.

Excellent content


If your content isn't good, YouTube will find out, and you will get ranked lower. You need to be looking at the analytics of your videos and see how long you're holding people's attention. The longer people watch your video, the higher YouTube is going to rank it. Below are the "Audience Retention" analytics for this video.


Screen Shot 2018-04-25 at 1.47.59 PM.png


For most of the video, our audience retention is above average (relative to other videos on YouTube of the same length). We see great retention here for about the first 5 minutes but then it drops off hard. We see the same thing happening at the end of all of our videos, so we need to figure something out to get more people to watch our videos until the end.

Tags


YouTube tags don't work the same as tags as other social media tags. Your tags should be exact search terms that people are going to search for to find your video. For example, in the video below, some of our tags are:

  • "going to the movies in mexico"
  • "upscale mexican movie theater"
  • "movie theater in mexico"
  • "going to a movie theater in mexico"


Description


Whichever search terms you're targeting should be included verbatim in your title, tags, and description. You'll have one or two main keywords that you're targeting in your title and you should have many other secondary keywords that you're trying to rank for in both your tags and description.

Your description should say what the video is about, it should be no less than 200 words, and it should include some keywords.

I'm going to go over my description for this video and highlight the keywords that we're targeting in the description.



Below is our description and in bold are keywords that we're targeting:

Some of our subscribers recommended we check out some upscale shopping in Mexico. Today, we went to Plaza Andares luxury mall in Guadalajara (Zapopan). Like we said in the title, we couldn't believe our eyes. All we could think was... you can find THIS in Mexico?

Andares high-end mall looks like something you'd see in Las Vegas. So what can you buy in Guadalajara, Mexico? There are a lot of US brands in Mexico. At Andares Zapopan you can find brands like Burberry, Michael Kors, Nespresso, Hollister, MAC Cosmetics, Rolex, Chanel, Hugo Boss, H&M, Liverpool, Nine West, BCBG, Lacoste, Best Buy, and many many more. Assuming you're very attached to them, you really can find plenty of United States brands in Mexico.

If you want to know what to do in Guadalajara, Mexico, this is one incredible option! Almost all of these stores are way out of our budget—it's definitely considered Mexico luxury shopping—but it's still fun to window shop and spend time around the fountains, greenery, and ambiance of the large mall.

As you can see by all of the bold phrases, we took our time writing this description and made sure it didn't sound like we were just stuffing keywords into it. But we did, in fact, stuff many search phrases into that description.


Stay tuned for part two as we dig a little deeper into optimizing YouTube video SEO.

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You are really giving an eye opener to how YouTube works. I have never known as much as I have been reading in your posts. You are feeding me with so much knowledge and I have to thank you for this. I have definitely learned a lot with this. I look forward to the other part. Thank you so much.

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We're learning more about it every day. For example, yesterday we learned that we should be transcribing every video verbatim. It's a lot of work to do though, so it's just one more tedious thing that we're going to have to do with every video.

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Ah! That's extra word load with the one you have when it comes to editing and all. Finding a title and the right tag alone is work hahaha. YouTube's demand is quite high I must say.

Thank you once more for the tips, this is the third time I would be reading things about YouTube from you.
If I end up having my channel on YouTube, credit must be given to you.

Thanks for giving us this free of charge, I know how much this could worth if you should organize a seminar and be telling people the same thing you have been telling us.

These are great tips mentioned
For people to continue watching your video on YouTube, you need good starting that will attract them even if that's not what they wanna watch and good endings to get more YouTube followers

You are really showing us the light how we should keep putting more effort on how to use YouTube. I have learned a lot about YouTube through your post, because I always try to upload videos into my blog but with this I will keep trying my best.

Wow what a huge knowledge been fed here. @tangerinetravels you guyz are just amazing. Thanks for new insights day by day. Looking forward to more.

Please what is SEO? These are great tips because I don't know all of these until now. Thank you.

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Search engine optimization. It’s. A huge part of being a social media guy for a company. Essentially you want your video to pop up in search engines or on the related tab. Something that always helped me was to search for videos before I made them and if there weren’t any I’d make that video my prime focus.

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Wow!. So much to learn. Thank you so much for helping out. Thank you

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SEO = search engine optimization. Basically, you're doing whatever you can to make YouTube and Google rank your video as high as possible for various search phrases.

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That is nice. Thank you for helping me clear that. So much to learn from you.

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Thanks for asking my question😉

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Hahaha I am glad to know I am not alone.

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You can't be alone darl..😀

Realy helpfull article. Thanks!

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Some good points raised. On the topic of social media platforms (as youtube is considered one), we did a post on how to optimise your facebook profile over here https://steemit.com/technology/@seomelbourne/how-to-facebook-seo-for-google-and-other-search-engines