Open Source Promote - KodiTV
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Linked Task Request
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Introduction
We are Public Relations manager and our mission is promote open source apps to the world. We decided to help their ads for Kodi TV and analyze consumer behavior trends to promote Kodi.
With the widespread use of technology, people need technology in every aspect of their lives. According to research conducted by research institute Parks Associates, 3% of cable or satellite TV users switched to internet streaming media players in the first quarter of 2018. In addition to watching television programs, watching movies on television, connecting the game consoles to monitors, playing the internet series is a trend today. As a result of this data, the demand for a wide range of media players has increased.More than 70% of owners of streaming media players (SMPs) use their devices at least once a week, more than 59% of smart TV owners. 44% of SMP owners use their devices daily, compared to 37% of smart TV owners. Almost 50% of Smart TV owners have a media player.
Campaign Strategy
According to market analysis, Kodi is in the “other” category of %3 after the prominent brands.
Advertising Purpose
Between 18.11.2018 and 18.03.2019 dates our aim is to remove Kodi from the “other” category in the market and increase the market share to %2.First Goal
Our target audience is 25 and 40 years old consumers in the province of Denizli where the young people is intense.
Campaign Content
Campaign Results & Summary
| Activity | Result |
|---|---|
| Reach | 1064 |
| Spent | 15$ |
| CPC | 0.04$ |
| Clicks | 312 |
| CTR | 29% |
Dear @mugitubi,
First of all I would like to welcome you, as I see you are new on steem platform!
We do appreciate the Introduction, however we would suggest that you create an #introduceyourself post where you will present your new account to the community.
We strongly advise that you use a tool to assist you with your posts and to improve your English skills. There are many grammar & syntax errors that could be avoided.
You are mentioning some information & statistics in your preface, without providing any source link. Please remember to always include the source of the information provided for credibility purposes and for validation and further reference.
Regarding the ad itself, the text could be improved.
The click through rate is very impressive, taking under consideration the very narrow audience. However the fact that your ad (written in English) was targeted to Turkish speaking people, could be the reason that your reach was so negatively affected.
Your contribution has been evaluated according to Utopian policies and guidelines, as well as a predefined set of questions pertaining to the category.
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Thank you for your review, @katerinaramm! Keep up the good work!
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