Promoting Kodi On Twitter To People In Canada
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Introduction and Campaign Strategy
My name is unwana Udoh, my username on steemit is @dongentle2.
Kodi tv is an open source application that brings all your media to one place thereby giving you an awesome viewing experience. Kodi's effectiveness in the entertainment sector brings answers to a lot of people who are in need of this type of application for their daily use. This was the reason I took it upon myself to promote one of the world's best open source Entertainment platform to the good people of Canada.
Targetting and Interest
Country: Canada
Language: English
Age: 18 - 49
Platform: Andriod, Desktop and IOS
Keywords: Media player, Video player, Music Player, Photo Viewer and Tv shows.
My Idea was to target only people with interest in the services that are been offered by Kodi. That's why I chose keywords that explain the services rendered by kodi.
Kodi is available on all the platform that i targetted.
Campaign Content
Since the promotion was on twitter, I made the ads message simple and straightforward.
Link to the ads
Bidding strategy
I Started my CPC bidding at 0.05, I later reduced It to a CPC of $0.2 before finally leaving it at a CPC of $0.3. The ad delivered faster when it was at CPC of $0.5 than at $0.3.
The ads, however, was getting very expensive. So I reviewed the CPC to $0.01.
NOTE: When advertising to Canada, The ads tend to deliver better if you give it more days to run. If you, however, want a quick result, Then you should be ready for the monetary implication of it.
Tips: Leave the bidding at automatic if you want the ads to give you a fast result. I also noticed that ads targetted to Canada performed better within the hours of 10pm to 5am West African Time.
Another Thing to look out for while advertising a Non-specific gender platform is for you to tick the all Gender button. Why I said this is because I discovered that there's a gender known as 'Unknown'. This gender as a good delivery rate that can help your campaign to be more successful.
Campaign Results & Summary
Impressions ---- --------10,159
Total engagements----1,210
Link clicks --------------1,146
Detail expands ---------59
Spend ------------------ $10.25
Link click rate-----------12.05%
Proof of Authorship
GITHUB ACCOUNT
Twitter Account
https://twitter.com/Wizzybright_2
Link to Downloadable Report
https://drive.google.com/file/d/1pJcSVHva0e4iCTWr5jqF4lTLP2fTJja-/view?usp=sharing
Video Proof of Work
My Facebook name is Unwana Udoh and my steemit display name is Unwana Udoh.
Thank you all for your massive support so far.
I have less experience with Twitter's ad platform than Facebook's, but I had a look, and there are things you could have included in this post that would have made it more informative. Which category did you choose for it? Did you select all possible ad placements? Did you exclude apps? Why?
You only chose keywords, in your targeting, but no behaviors. Why?
Finally, you wrote the name of the project incorrectly in the ad. Kodi.tv is the url. The project is Kodi.
Your ad did achieve excellent results, which is very nice. But could have done better with more accurate targeting.
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Thank you for your review, @didic!
So far this week you've reviewed 10 contributions. Keep up the good work!
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