Even though Bitshares DEX has all the features that most other crypto project are "working on", the project is having issues marketing itself. There are many reasons for that but mostly, the issue has been the same issue Steemit.com, it was build for geeks by geeks without thinking of the average person way of thinking.
But I had an ad running on my Youtube feed today and it gave me inspiration on how Bitshares DEX can market itself effectively.
The Decentralized Exchange
Now, when I listened to the last beyond bitcoin show, I was thinking of the hurdles the DEX face.
First Action: Landing page
People talked about running an ad on coinmarketcap and other marketing outreach. To me, it's a strategy that I call "Spray and Pray". It's better than nothing but it's not how success is built.
Right now, there is no marketing behind the project even thou the product is awesome. What we need is to create the right expectation in the mind of the future user before he sign up.
That's why a landing page would be very important. Whenever traffic is being generated via ads, we lead them to a page with cool videos that explain (not in great details) what this platform can do and how it can change the world.
A decentralized exchange is a pretty big deal if you can tell people we can do away with Wall Street, Forex and other centralized corrupted institutions.
On that landing page we need videos , something like the above but with a more "inspirational" side. With a worker's proposal, we can do A LOT of advertising but we first need inspirational media and a kickass landing page that we can split-test A/B.
Hey Bitshares people, I'm in. I'll be there at the mumble on wednesday to talk marketing :-)