DEX- The very term "decentralized" is a geek term. Nobody but us crypto nerds care about decentralization or unerstand the supposed benefits. " globally networked, direct person to person exchange". (Or something similar. Shorter?) does a lot more to convey to the mass market the revolutionary idea and exciting innovation that is bitshares.

I've been in bitshares from the very beginning and right from the start have been complaining about problems in marketing and product positioning. One thing is for sure: geeks generally have zero ideas about how to market. To do it right, first one must trash the vast majority of terms currently used in the crypto (geek) world. An entirely new more approachable lexicon is needed. I always say, to be successful in mass communications (marketing) language needs to be structured so that a 14 year old with little training can understand and relate to the message easily. If you can set a lexicon that achieves that, you have an excellent foundation to begin to tell your (bitshares) story to the world.

Other terms that need updating for marketing

Crypto currency= digital currency
Trustless system = trust guranteed system

There are many, many others........