Announcing: Invest in Steem Social Media Blast Day - How can you help?

timcliff (73)in #steem • 6 years ago (edited)

I feel very strongly that STEEM is significantly undervalued right now. In my opinion, we should currently be one of the top 20 cryptocurrency projects. Plus, if the SMT launch goes as successfully in January-March as I believe it will, we could easily make it into the top 10.

Top 10? But.. What about all of Steem's problems?

Don't get me wrong, our project is not without it's problems. I know there are users/stakeholders who will point to the various things that need fixing, and cite those as the reasons we are not there.

The problems we have do need to be addressed, and those internal discussions we have on what needs to be improved are extremely important to continue having. My view though is that even with all the problems we have, we are still WAY BETTER than most of the other cryptocurrency projects out there.

Lack of Marketing

One of the things that our project has been extremely lacking in has been marketing/promotion of Steem to potential investors.

Can you believe that there are still investors out there who believe we still have 100% inflation, and Dan Larimer is hand-picking the witnesses with his ninja-mined stake? A lot of people who might actually be interested in investing in Steem have not taken a serious second look at the project since it's launch, and a lot has changed.

I want to fix that. I want potential investors to pay attention to Steem. I want them to take a serious second look at the project, and decide whether Steem is worth putting their money into.

Invest in Steem Social Media Blast Day

I am organizing an "Invest in Steem Social Media Blast Day", where we all take to the streets and start talking about how amazing Steem is.

I want to generate as much "buzz" about Steem across the internet that investors can't ignore it. I want them to think what's going on all of a sudden with that Steem project? Combine that with educational material that highlights all the amazing things we have going for us, and I think we have the potential to generate some serious interest in the project.

My (ambitious) goal is that as a result of this social media blast day, we push into the top 20.

When?

Soon :) Next week I will announce the date of the blast campaign and provide instructions on how everyone can participate.

Brainstorming

In this post, I would like everyone to brainstorm. What can we all do in order to make this a success?

Here are a few ideas:

Promote, but don't spam.
Focus on Steem as an investment (not on the blogging side).
Get the word out ahead of time, so that everyone in the community knows when to start "blasting".
Generate a collection of investment focused Steem memes and graphics.
Collect a list of positive things about Steem.
Users post to Facebook, Twitter, etc.
Collect news articles that talk positively about Steem.
Users create content on Medium/Reddit that talks about Steem.
Writers contact cryptocurrency publications and ask to write articles about Steem.
Users contact cryptocurrency based hedge funds to inform them about Steem.
Stakeholders sponsor paid advertisements.
Stakeholders sponsor paid articles in cryptocurrency publications.
Focus on Steem or all the DApps built on the blockchain (not just “Steemit”).
Users share their positive blog posts about Steem on various promotion services.
Users get articles published in local newspapers (usually free).
Users talk to their friends/family who are "curious" about investing in cryptocurrency about investing in Steem.
Try to save as much of the activity as possible until the day of the event.

Discord Channel

If you are interested in helping out with the event, join our Discord channel: https://discord.gg/UHHQXz3

Share Your Thoughts

Do you have ideas on how we as a community can generate the most positive buzz about Steem on the day of the event?
Do you have any special ways you can contribute?

Please share your thoughts in the comments below.

#cryptocurrency #ssmbd #steemprice #community

6 years ago in #steem by timcliff (73)

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liberosist (70) 6 years ago

A vast majority of altcoins are obnoxiously overvalued. People call it the bear market, but I still think it's ludicrous to value something at $1 billion with no working product and no signs of a revenue stream. Yes, this is capitalism, and the value is real - I understand. That doesn't make it justified, rationally.

Steem is probably one of the very few altcoins that is close to being valued rationally. That makes it highly undervalued from the warped cryptocurrency lens - I agree.

I appreciate your effort to do something about it. Frankly, it's astonishing it has taken 2 years for either Steemit Inc or any top witness to organise a PR campaign. However, if a higher price is your goal, the focus should be firmly on not only institutional investors (as you have listed) but more importantly - the crypto whales, the manipulation groups and the pump-and-dump groups. There's enough evidence for much of altcoins' value being derived out of the manipulation conducted by a handful of groups.

Or, don't worry about the price, the Top 10 or the Top 20; instead focus on onboarding new users, content creators and curators who will actually use the platform for what it was intended. This is the only way to build something that is sustainable.

Of course, meanwhile, PR & Marketing is absolutely crucial. Far more important than engineering, indeed. You can have the best product in the world, and it'll be bulldozed by an inferior product with better marketing. The need to reach out to as many people as possible is obvious and not negotiable.

Getting back to a platform that's friendly for content creators, consumers, commenters - I'm afraid Steem in its current state does not enable that. One look at the Trending page reveals this is a broken platform that does an abysmal job of valuing content. However flawed, the Steemit.com or Busy.org experience is far inferior to Reddit or Medium. Consumers want a platform that's easy to use, convenient, performant, and most importantly has curated access to the content and discussions they want to participate in. Till then, I'm too embarrassed to promote a platform that encourages scammers and opportunists. Granted, even in this state, it has every chance of catering to a significant niche; just not one I am interested in.

I have spent an inordinate amount of time and effort building on Steem through the years 2016 and 2017. I have seen it grow from a platform where only 20 users on whale bots earned 90% of the pool, to something far more diverse. I remain optimistic that SMT and Communities can lead to at least a few vibrant projects. I mention this so you do not dismiss this rant as divisive, but see it in context as a realistic assessment of what needs to happen. I have written enough about possible solutions in my blog over the years, if you want something constructive.

Finally, as a response to stakeholders sponsorships, I pledge to donate all of my witness profits after server expenses to an organised marketing campaign. At my rank, it's worth very little (maybe a couple of hundred Steem/mo) but my hope is higher ranked witnesses will be encouraged to contribute.

Once again, I greatly appreciate your effort, @timcliff, and wish you all the best.

$4.21

15 votes

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timcliff (73) 6 years ago

However, if a higher price is your goal, the focus should be firmly on not only institutional investors (as you have listed) but more importantly - the crypto whales, the manipulation groups and the pump-and-dump groups. There's enough evidence for much of altcoins' value being derived out of the manipulation conducted by a handful of groups.

Any information on how to connect with these groups (from you or other readers) would be greatly appreciated!

Or, don't worry about the price, the Top 10 or the Top 20; instead focus on onboarding new users, content creators and curators who will actually use the platform for what it was intended. This is the only way to build something that is sustainable.

An important focus, but I don't think they are mutually exclusive goals. There are quite a few efforts already going on with this front (recruiting more users, improving the user experience, etc.) This particular campaign is purely focused on attracting investor attention.

Till then, I'm too embarrassed to promote a platform that encourages scammers and opportunists. Granted, even in this state, it has every chance of catering to a significant niche; just not one I am interested in.

When you talk about it from a user experience, you are totally right. When you look at it from an investment perspective though, this sounds like opportunity. A platform that still has some kinks to work out but has a solid foundation and lots of room to improve. Seems like something someone might want to put money into if they believed in the long-term trajectory of the project.

I remain optimistic that SMT and Communities can lead to at least a few vibrant projects.

Agreed

Finally, as a response to stakeholders sponsorships, I pledge to donate all of my witness profits after server expenses to an organised marketing campaign. At my rank, it's worth very little (maybe a couple of hundred Steem/mo) but my hope is higher ranked witnesses will be encouraged to contribute.

That's great. Just keep an eye out in the discord group for anything that people are pitching that needs funding. It will be up to you what (if anything) you decide to sponsor.

Once again, I greatly appreciate your effort, @timcliff, and wish you all the best.

Thanks, same :)

$0.68

5 votes

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edje (69) 6 years ago (edited)

When going into campaigning, I would suggest to create a campaign package, with the right messages, in different formats; And everybody who likes to contribute to spread the word about Steem, they use content from that package. When all create their own content, and use it, it'll become a chaos, looks (much) less professional (investors don't want to invest in something that is not professional). It is a damn shame, STINC doesn't do anything, while they have marketing people in their midst. But ok, we can't control them. So, I suggest to start creating a core team who create the marketing/campaign messages and materials. Also create a spot/place somewhere were everybody who like to help promoting in whatever way possible, can come together, at Discord for instance. Key is: structure, consistency, and professionalism.

$1.19

7 votes

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midlet (72) 6 years ago

Expanding on this idea, I think some key lead roles would be helpful. At the end of the day I think for something like this to be successful at least a few people would need to take charge of particular aspects of the project and from there things could become more diverse trickling down through the users. Some thoughts on those roles, thinking in terms of bare necessity as I see it.

Overall lead

Someone who keeps track and contact with the other leads and replaces them if necessary.

Technical Lead

Someone to provide data and analytics that will fuel the various types of content produced. Basically tasked with making things as accurate as possible, while also highlighting the strongest points that we'd want to promote.

Marketing Lead

Someone that decides and leads the charge of what's going to get posted where and when. Able to provide the community with resources that are created and primarily tasked with having a strategy as to whom to target and with what etc.

Creative Lead(Visual)

Someone in charge of visual branding, aesthetics and consistency. (I'd be willing to fill this role if no one better suited is interested) Primary role would be establishing the style of the visuals, recruiting community assistance on the design front and keeping that visual messaging consistent through providing guidelines to others. Would need to work with tech lead to consolidate the message.

Creative Lead(Writing)

Basically the same thing as the visual creative lead only with the writing aspect for articles, blog posts, or whatever other written forms of content that would be generated. Would also work closely with tech and visual creative lead to have a consistent and consolidated message.

As @edje suggested I think the best idea would be to organize this in a discord, start with these roles and let everything else trickle down from there.

$0.23

3 votes

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artonmysleeve (63) 6 years ago

I think that changing our profile picture on facebook for the day to the steemit logo would be a good idea as this would reach a good crowd of people. When something big happens we all change our facebook profile picture to show support, so that is an option for a day.
I also think that if we are out promoing steemit on the street we need someone who can give us 20 free accounts each so we can hand them out to people, I have bought them in the past for people who have come to steemit, But right now all my funds are tide up and I can't afford to do that.
But if we are armed with a tablet or an ipad, and 20 free accounts to hand out to people who join there and then I think that would be a great thing to bring people to steemit.
The best people to talk to about all this is @starkerz and @stephenkendal they have been working on promoing for a long time now and they have got plans for this place :D

$0.55

3 votes

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timcliff (73) 6 years ago

If you change “Steemit” to “Steem” I think it is a great idea.

Regarding the signups, it is a legitimate problem to be trying to solve, but probably more focused on the “blogging” side.

$0.00

1 vote

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mellofello (68) 6 years ago

@artonmysleeve @timcliff, love this idea of changing FB profile pic to STEEM logo. Why not do it for all social media profiles and even go further with email accounts and mobile chat apps like Whatsapp.

We can put pumper stickers on cars, backpacks, bus stops(I won’t do this but some might). I would even ask my favorite lunch struck to put a sticker near the ordering window. Make t-shits and hats to wear it at events.

$0.17

2 votes

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artonmysleeve (63) 6 years ago

I know we need to get people to invest in steem, to make the price go up that is a great point, but the steemit platform sells it for me, if I was to tell people to buy a token, and they asked what for then what do I say?
I like to think that steemit as a social media platform is the best way to get people to invest in steem its self, If I had the money right now I would buy while cheap, as it is a great time to do so.

While I am talking with you, do you know who the first person to post on steemit was? and do you know what it was about? I am interested in seeing who it was and how far they have come on the platform.
:D
cheers

$0.00

1 vote

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