Are magicians the only ones who cast spells? You may think this is a silly question, and that's ok, but you should really reconsider. You probably are aware that words can have different meanings, and intentions have some kind of energetic force about them. Add to this that the only thing we are lacking now is a motivation.

Bring in the Fear!

With fear, one subconsciously tries to survive and unimportant things such as thinking rationally take the back seat.
Someone that fears for their life is more willing to accept instruction from someone with whom they feel is credible. This is why MSM continues to push events like floods, fire, war, famine, crime and terrorist attacks. MSM will press repeat on a 24 hour news cycle with only bits of pre-chewed, fabricated and deceitful stories delivered without hesitation as fact. (well, except for the Las Vegas thing. Whatever happened with that anyway? Did they close the case?) Even when they are often wrong, they deliver the lines (like a play)(lies?) like THEY truly believe what they are reporting.

Now the magic truly begins.