Why Vexanium is creating a new marketplace for merchants.

Business grow through sales of products and reaching a wider customer base, they also aim to retain theses customers while they make more new customers. This is to continue the process of buying and selling. Business owners engage in a lot of things to boost sales and customer base, and one of the ways of boosting sales and customer base is through the use of digital advertising and promotional marketing. Promotional marketing is one of the most important and widely used methods by the business owners to boost sales. Through this means, coupon and vouchers are the mostly used tools. Coupons and vouchers are used by business owners to attract customers and boost sales in the process by offering lower prices to customers who use coupons and vouchers to purchase. Even though the use of coupon and vouchers as promotional tools are very effective and efficient, they do come with challenges that has made it very difficult for some business owners to measure up and boost sales. Prompting a need for a more user friendly and a decentralized platform to eliminate challenges posed to the business owners and help them reach a wider audience and boost sales. A need for a blockchain technology that is efficient, fast and highly transparent.

Having previously built and sold Indonesia's largest voucher and coupon platform with over 2 million users, Vexanium is created to by same founders to change the process of the couponing and vouchers industry chain.. Vexanium is is a blockchain decentralized marketplace that creates a tokenized reward and vouchers platform that aims to bridge the gap and challenges facing business owners and retailers. The platform will help businesses reach their projected goals and target audiences through a decentralized airdrop campaigns.

THE PROMO MARKETING PROBLEMS:
Over time, business owners did face a series of challenges using promo marketing for their businesses. The problem of high cost for running promo campaigns on couponing and voucher platforms turned off some business owners and retailers. With some platforms charging as high as 15% to 20% in commission for a transaction through cost per acquisition(CPA) or cost per sale(CPS). These charges are very expensive for numerous business owners and retailers, which has lead to a loss in their sales.

Customers on their part did face challenges of redemption of their coupons and vouchers because some times, these coupons and vouchers end up as expired or haven been used by other persons, or lost because of the unreasonable terms and conditions requirements.

Also, by creating millions of coupon and vouchers to entice new customers and boost sales, retailers credit liquidity by making customers receive unwanted promotions for products and services. Therefore customers want a a hassle free platform to trade.

THE VEXANIUM SOLUTION:
Using a blockchain technology, Vexanium is curbing challenges faced by the business owners and retailers through the following modules.

1.Blockchain basis: Using the decentralized blocking ledgers, Vexanium will be recording a verifiable and permanent transactions between users efficiently. The reliable and secure process of the blockchain means that all kinds of transactions can be carried out without the need for a central authority. This is powered by the decentralized consensus, cryptography, and a peer to peer communication network. Using the blockchain technology that allows for users to know the exact condition of a coupon or vouchers because any transaction published on blockchain can not be deleted.

1. Tokenization: With its token being encrypted and liquid, and the token having a limited supply, each transaction can be tracked and verified. Users are able to exchange the tokens for goods and services. Using the tokenization will curb the issue of fraud when redeeming a voucher.

2. Decentralized marketing and airdrop platform: A decentralized platform ensures that retailers can transact and communicate with users without the need for a central system. This will result in the cutting of huge fees as there will be no need for middle men.

Vexanium ecosystem will consist of VEXplorer, this is the browser that allows for users to make searches, API and analysis of Vexanium blockchain. The VEchange that allows for users to buy and sell vex tokens. And the VEXM generator that allows for merchants to create their own tokenized vouchers.

TOKEN DETAILS:
The Vexanium token will be used as the basis of all transactions on the platform..

Token Symbol: VEX

ICO start: 2018-04-14

ICO end: 2018-05-13

Price: 1 ETH = 20,000 VEX

Total Circulation: 1,000,000,000

PRE ICO cap: 4000ETH

Crowdsale Cap: 16,000ETH

Platform: Achain

Accepted Currency: ETH

Hard cap: 20,000 ETH

Country: Singapore

Whitelist/KYC: KYC


CONCLUSION:
Vexanium is changing the process of promo marketing by integrating a user friend ecosystem to a blockchain decentralized technology. This is the future of promo marketing.

For more information, use the links below.

Twitter : - https://twitter.com/vexanium

Facebook : https://facebook.com/vexanium

Website: https://www.vexanium.com

Token sale site:
https://token.vexanium.com

Telegram - https://t.me/vexaniumcom

Written by Goodnuel

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