Promoting to programmers in India

in utopian-io •  6 months ago


My name is Nathaniel Macspeaks, a social media marketer/influencer and an open source contributor.
I have a facebook page where I promote open source projects.
So I choose to run a facebook ads campaign on is an open source content management framework where users can easily build powerful and secured API's for their products.
If you are wondering what an API is? you can read this article from medium

So I first decided to advertise this product to Nigeria developers but the results wasn't good, so I started a new campaign with India as my targeted location.
India is a country known for their growing involvement in ict, and as a large number of programmers and software developer that will be interested in this application.

Campaign strategy

Location : India
Campaign : Traffic
Cost per link click : 0.02
Interest : Open-source software, software developer
Must also match : web developer

Campaign content

"Build API's with no stress, it's fast, simple and secured"

Campaign Results & Summary

People reached: 11580
Link clicked: 515
Result rate: 1.70%
Post share: 2

Here's the link to the downloadable report

Link to the facebook post

result screenshot


Video proof

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Thank you for your contribution. You reached the basic goal of 10,000 clicks, and that's good, even though the clickrate was below what we usually hope to see.

Your post provided minimal information. I would have loved to understand your reasoning for the audience you chose, and the targeting you went with. Your targeting was very broad, and would have benefited from more accurate scope.

Finally, the crafting of your ad's message was not great. When writing short copy, it is very important to make it as clean and as good as possible. Errors such as "it fast," as it appears in the ad - rather than "it's fast" as you seem to have intended - make the ad seem unprofessional. Remember that when you create an ad for a project, you're representing that project.

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Thank you for your review, @didic!

So far this week you've reviewed 2 contributions. Keep up the good work!

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