PROMOTING HEDE.IO PART4
Repository
Linked Task Request
Introduction and Campaign Strategy
My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.
Given the unlimited volume of knowledge to which humans are exposed to, most of these pieces of knowledge are mostly spread across the world in tiny little bits. The coming together of individuals as a community can help bring these pieces of knowledge together.
There is no limit to the kind and amount of knowledge people can have access in an informal setting. On conventional knowledge platforms like Wikipedia and question answering sites like Quora, the knowledge available is mostly formal and does not include the personal opinion of people. Hede gives an opportunity for the spread of nonconventional and personal knowledge and experience.
One of the talking point from the last campaign on Hede.io is Why tie it to cryptocurrency? Why not stress the knowledge sharing? It was a legitimate question and I thought about it too, Why give such opportunity to only individuals with interest in cryptocurrency or virtual money, when knowledge should be for all irrespective of financial interest be it fiat or virtual money?
That is exactly what I did, I targeted individuals aged 18 - 60 in the city of Uyo in Akwa Ibom state, Nigeria. It is one of the fastest growing cities in Nigeria and a potential cluster of new urban dwellers from rural areas where knowledge might not be readily available.
Campaign Content
Screenshots of ad placement.
Campaign Results & Summary
| Activity | Result |
|---|---|
| Reach | 10,926 |
| Link clicks | 238 |
| Spend | $15 |
| CPC | $0.06 |
| CTR | 2.17% |
Proof of Authorship
GITHUB ACCOUNT
https://github.com/jingis07
FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin
AD REPORT
https://drive.google.com/open?id=12a3gRQ4dVU8raWm4GlyLFg1d8mWTKXzX
VIDEO EVIDENCE
I am very glad to see that you've taken my comments about the targeting from the last run of this ad to heart. The campaign seems to have performed well, and that's great.
I would like to stress, again, the need for pristine ad copy. In such a short text, an error such as "experienced-based" (should be "experience-based") is glaring, and it makes the project you're advertising look bad.
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Thank you for your review, @didic! Keep up the good work!
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