PROMOTING MOODLE: An Open-source learning platform PART2
Repository
https://github.com/moodle/moodle
Linked Task Request
Introduction and Campaign Strategy
My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.
Moodle is a software that is used by all levels of education up to university level. It is free, opensource and currently used by over 100 million users. It has revolutionalized learning at all stages. I see it as something that can be a saver for the African education sector which is among the least funded in the world.
I choose the city of Lagos because it has the highest concentration of schools in Nigeria. The city has an estimated population of about 20 million. There is always a competition for which school is the best and parents/guardians are always on the look for such schools with an advanced learning procedure. This presents an opportunity for school owners and heads of school to discover an application that could make their learning environment better than it currently is.
Bidding Strategy
I choose the Cost Per Click (CPC) bidding strategy with the aim of having link clicks. Hoping that among the click, there would be people who would try it out.
And because I targeted heads of schools, the age range was set to between 35 - 60. On the average thats the range school heads fall under in Lagos state, Nigeria.
- Interest: Teaching ideas, Teaching methods, home teaching and teaching resources.
- Job Title: Assistant Principal, High School principal, School Headmaster and Headteacher
- Potential Reach: 38,000
- Language: English
- Age: 35 - 60
Campaign Content
Screenshots of ad placement
Campaign Results & Summary
| Activity | Result |
|---|---|
| Reach | 12,409 |
| Link clicks | 379 |
| Spend | $15 |
| CPC | $0.03 |
| CTR | 3.05% |
Proof of Authorship
GITHUB ACCOUNT
https://github.com/jingis07
FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin
AD REPORT
https://drive.google.com/open?id=1iFtpKiBUdl4VnABBmai0zpE7AmalU7gY
VIDEO EVIDENCE
This is one of your better efforts. You've really taken some of the tips you've been given on previous posts and implemented well. I really appreciate both the efforts and the result. Well done!
Of course, I always think we can strive for better, so I'd really like you to think about adding more value to the posts themselves. Specifically, value that is relevant to the project you're promoting or to social media advertising.
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Thank you for your review, @didic! Keep up the good work!
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