Yes, there needs to be an initiative like Blockpay but just for steem. Blockpay accepts steem, but if we ran a SteemPay system competing with them, we could raise Steem's profile faster and get more stores to have a POS for it. It requires some funding for developing a POS package and a scheme to get the traders to sign on and have their terminal in their system.

I am going to make a nice, shiny, picture-filled post outlining a business model.