The scandal of the theft of data from 50 million Facebook users for electoral use forms a particular circle of political motivations. The connections of the campaign of Donald Trump with Cambridge Analytica , which has left the technological giant with shame in the open air after starring the largest leak of personal information in the history of social networks, have been confirmed.

The reconstruction of events places Steve Bannon , intellectual father of anti-establishment populism, in the forefront , after a long-term political operation that ended up placing the New York mogul in the White House. Although it can not be proved that the use of the data served to decant the election, the facts show that Bannon supervised the theft of data, as a manager and mentor of the controversial company, which was later hired for the campaign by Jared Kushner , Trump's son-in-law. , precisely because "I had data that nobody had".

Cambridge Analytics would not have existed without Bannon. Founder and executive secretary for three years, since 2014, every decision of minimum draft taken by the company was always supervised by him as the last word. Including the operation to subtract data from Facebook, which continued without losing detail. The digital consultancy was born from the coffers of the Mercer family , from Robert and his daughter Rebekah , with whom Bannon had a close relationship of trust and the shared goal of changing the country "widening the populist base".

To achieve this, they thought that Cambridge Analytica was a perfect tool. And the appropriation of data of millions of Americans, an interesting instrument that would allow knowing the tastes and behaviors of potential voters, from which to design campaigns to capture votes.

According to " The Washington Post " the computer expert Christopher Wilie , who worked there until the end of 2016, since the approval of the million dollars that went to the controversial project, preceded by several meetings in which he was present, Bannon supervised each step of the CEO, Alexander Nix , recently dismissed after the scandal was uncovered. Although the executor of the operation does not clarify if he was aware of all the technical aspects. As the specific creation of an app, as a psychological test, which served as a hook for the 270,000 users from Facebook . Or the subsequent obtaining of data of up to 50 million people, violating the privacy rules of the social network.

His contractual relationship with Cambridge Analytica generated significant income for Bannon. According to his financial statement, in 2016 alone, he received $ 125,000 in advice. To which we must add shares in society valued between one and five million dollars.

The end of his formal relationship with the consultant came when he was hired by Trump to lead the presidential campaign. It was in mid-August when the theorist of American nationalism began his career as an adviser to the then candidate, until the culmination of an electoral victory that Bannon himself has repeatedly attributed.

A month earlier, campaign expert Kellyanne Conway had joined the Trump team , who also arrived at the magnate's environment at the suggestion of Robert Mercer. Although the wealthy family had bet in the Republican primaries by Ted Cruz , the consolidation of Trump ended up placing the millionaire among its main donors.

The defender

The circle of the relationship between Cambridge Analytica and Trump closes as soon as Bannon arrives. Although he is not the candidate, more skeptical, but his son-in-law, Jared Kushner, the main defender of the landing. In an interview after the presidential election, Kushner makes a statement to the magazine Forbes that acquire maximum validity today. In his explanation of electoral success, he describes: "We found that Facebook and the digital world were the most effective ways to reach large audiences. That's why we signed Cambridge Analytica. They were able to build a wealth of data for the campaign that nobody knew until the end .

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