The Steem Sister Show - Episode 37 // Consumer Purchasing Trends

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Welcome to the 37th episode of the Steem Sister Show!

Your hosts are @coruscate and @maryjaney. We are two sisters using the Steem blockchain to chat about our life experiences and provide a little entertainment value to the Steemit Community.

Topic of this Episode – Consumer Purchasing Trends

I know this topic sounds super sexy... but it's pretty interesting to discuss how purchasing patterns have changed in the last few years and how the "Amazon effect" is shifting the way we think about retail.

In the last few years - over 9,000 retail doors have closed in the US alone as more and more shoppers are moving to buying this online. In this episode we chat all about this, including counterfeit product concerns and what items we still love to buy in person. Because this topic is overall about consumer trends - we also discuss the rise of influencer marketing and how that impacts our buying decisions.

Here are the questions covered in this episode:

• How does influencer marketing affect you?

• Audience question from @anasuleidy – I have never bought online because I am afraid of being scammed. Do you think this is an actual phobia and what name would you give those who do not buy online?

• What items do you buy only online?

• What items do you still prefer to buy in a physical store?

• Audience question from @jdbs – Do you think Steemit can be used as effective advertising?

• Would you ever consider opening a brick and morter store in this changing retail climate?

What is the Steem Sister Show All About?

We aim to bring more “non-crypto” related content to the Steem Blockchain. Although there is nothing wrong with this kind of content (@corsucate even posts on crypto related material sometimes) – we want to help create a better onboarding experience for new users. We talk a lot about attracting new users to the platform – but if the trending page is filled with crypto posts and flagging wars, they are likely to lose interest quickly.

We hope that by creating content that is more similar to what they are used to seeing on other social media sites – they will feel more excited about being here and creating content of their own!

How Does It Work?

We pick a different topic every episode, and then throw totally random questions about that topic in a hat and go back and forth. We always have a mix of our own questions and some audience questions. Our rule is that we cannot tell each other our answers before filming! So you guys are getting our raw, unfiltered reactions here.

Every episode we announce the next week’s topic so people can submit questions.

Want to win some SBD??

If we chose to answer your question in the next show… we will send you 2 SBD! Now that’s some easy money.

Next Week’s Topic : Ratings and Reviews

Ok, we wanted to talk about this in today's episode - but felt it was too big of a topic to really tackle with one question, so we are giving it an entire episode!

Next week, we'll chat all about how ratings and reviews impact our buying decisions, how often we take the time to leave good or bad reviews, what value our employee places on reviews... etc.

I've also got some interesting insight on how brands can sometimes purchase good reviews and leverage reviews on other sites to be a little misleading to consumers.

So shoot us your questions on the topic of ratings and reviews! It could be with products, stores, restaurants ... really anywhere that an online review might sway our decisions.

If you would like the possibility of winning 2 Steem - please submit your questions! Anything on the topic of online ratings and reviews is fair game. Listener questions always end up being the best ones - so thank you in advance to everyone who submits one!

That’s a Wrap!

We hope you guys enjoyed this episode! We definitely had fun chatting about this topic!

With Love,
The Steem Sisters
@corsucate and @maryjaney

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Here is a YouTube link for anyone who needs it.

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Ps... The Steem Sisters will be on the road to Toronto soon! If you are at all thinking about attending - just do it!! It is so worth it. Besides - maybe you'll have a surprise appearance in a Steem Sister Show episode!

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More of my Steemy Adventures

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Check out the Latest Steem Sister Show Episode
	Steem Monsters Fan Fiction Show with @littlescribe and @coruscate
Watch My Talk at the Steem Creators Conference

	Follow The Muse Project - Empowering Women on the Blockchain - with @ogc and @coruscate
Learn More About Mene 24k Gold Investment Jewelry

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