Great comment.
I did have my first experience with my 5 year old where he was self conscious. We bought him a new pencil case to start school and it had some goofy aliens on it. He said to me "I don't like this one. I think that people will laugh at me if I use this pencil case". It hurt my heart but I let him pick out a new one of his own choosing.
Then he picked out a pink water bottle with sparkles that had Beanie Boos on it and that was okay. ha ha ha

Darryl @dadview