Steemit Statistics: Update! Number of Unique Visitors

In my post "Important Steemit Statistics" I did a breakdown of the numbers related to visits to the Steemit.com site. One of the most important numbers was missing however. I finally have the number of total unique visitors. Let's discus!

A quick recap

In my post Important Steemit Statistics we saw that Steemit.com had a grand total of 16.93 million visitors in one month (in this case August). But these were total visits and not unique visitors.

There is an important difference between total visitors to a site and unique. The number 16.93 in this case includes the multiple times a person visited the site. So let's say for argument's sake that most Steemians visit the site every day in one month that's 30 visits total per month. Because of this you can not ascertain how many persons actually visited the site. If we know the total of unique visitors however, we are better able to answer the question: "how many real users does Steemit has?"

The Unique Numbers

Thanks to a beta functionality of Similiarweb we are able to see that Steemit.com had 5.2 million unique visitors in August. This is a huge number, to be honest higher than I ever imagined.

The 5.2 million includes the mobile devices and desktops ( so PC/laptops and smartphones/tablets).

Let's Break it down

So does this mean that Steemit had 5.2 million people who visited the site last August? Well, actually no.
No site or software is able to see who is sitting behind a Laptop/PC or who is using a smartphone ( let's be very grateful for that). All that sites like similarweb are able to filter out is the uniqueness the ip-addresses.

Every device connects to a website from an unique ip-address, now I don't want to get too technical but if you are using your laptop/pc or your smartphone when it is connected to your Wifi it's basically the IP-address of your router. When you are using your smartphone and are connected to your mobile network (like 4G) then will you get another IP-address.
If multiple people connect to Steemit from the same household this will generate one IP-address. But when you are at a different household (for example visiting your moms) than you will be counted as a new unique visitor.

Sounds confusing? let me draw you a picture.

Situation 1 is me busy behind my laptop, this will count as one unique visit. Every time I reconnect will not be counted as a visit.

Situation 2 is @sherryblossom who lives in my house also connecting to Steemit. However because she is using the same router this will not count as a unique visit. She is using the same router and thus the same IP-address as me.

Situation 3 is me checking Steemit on my mobile using Wifi. This will not count as a unique visit because I am using the same router, Steemit or any other site can not see who is behind the ip-address.

Situation 4 Is me visiting my mom's place and connecting with Steemit. This will count as an unique visit because I am using a different router and therefore connecting with a different ip-address, regardless of the fact that the same user is logging in.

Situation 5 This one is very important. This is me connecting with Steemit on my mobile phone but using my mobile network (4G). This will count as a unique visit. The fact that I am accessing the website from the Vodafone mobile network means that the ip-address I am connecting with is different from the situation where I was connecting at home with Wifi.

So what does it all mean?

Well basically that in this case there is no way to see if multiple people are connecting from the same router (e.g. household or workplace). It is also impossible to tell if the same person logging in from different locations. But most importantly it there is no way to tell if the same user is logging in from a desktop (PC/laptop/tablet) or a Mobile (network).

These are the percentages of desktop users and Mobile Web, we can not tell if these are actually the same users. If every user would have used a desktop and their mobile device to visit Steemit, it would mean that 2.6 million ( half of 5.2 million) people visited the site in August.
I do not believe that every Steemian uses both desktop and Mobile but let's assume that the majority of Steemians do.

Let's do some math

30% of all visits to Steemit were direct visits, if my theory is correct than we can divide those 1.572 million visits (30% of 5.239 million) in half which totals 0.786 million persons (give or take). The chances for the other 70% percent who arrived at Steemit by social media and organic searches to use both mobile and desktop are very slim. This would put that total on 3.667 million.

If we add these numbers up we get 4.445 million people who visited the site in August. Of those 4.4 million I suspect at least around 1 million to be Steemians

Let me explain further:
If we look at the original numbers from Similarweb we see that the total number of visits to Steemit is almost 17 million. Now I figure that most Steemians visit Steemit more than once in a month. If every unique visit was a Steemian than this would mean that on average Steemians visit the site around 3-4 times a month (yeah, right!). But if 1 million of unique visitors were actually Steemians than it would mean that on average they would visit the site around 16 - 17 times a month (what makes more sense).

My final assumptions (for August)

Total visits to Steemit.com: 16.93 Million
Total unique visitors (without correction): 5.23 Million
Total unique visitors (after correction): 4.45 Million
Estimate of Steemian visitors: between 0.8 and 1 Million

What do you think? Let me know in the comment section.

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