After much experimenting on steemit, I thought it was time to share more detail on what Sotura, is really about. This is just a teaser, but appreciate your thoughts and comments.

PROBLEM

How to leverage an economy of abundance?
Markets are not truly free
Pricing is not truly priced
Transaction&Content complexity is increasing
Deep support (everyone wants to be a VIP)

HOW TO LEVERAGE AN ECONOMY OF ABUNDANCE?

As a member of society how do the privileges of a few get afforded by the needs of the many so that everyone's life can be a trusted service to others. With an abundance mindset the need of deep support will increasingly become relevant, as self actualization is increasingly achievable through digital technology and the demonetization of services to the extent that all consumption becomes a service (e.g. product as a service).

MARKETS ARE NOT TRULY FREE

In the provision of services, and indeed in the selection of products. It is not really a correlation between the price of a good or service and the end result. In other words, market forces are not entirely at play in the setting of a price. With a capitalistic mindset, this doesn't seem to be the case, but you only need to hire a plumber and know that not all pricing is equal, levels of service vary hugely, no one knows what good looks like.

PRICING IS NOT TRULY PRICED

In addition the trust economy will focus on assuring that all costs are included in any provision, for example, if the product or service is delivered using a non-electric car, the cost would force for example the cost of carbon to be included in the price, set by the community. You only need to see the huge fuel subsidies to know how a trust economy will need to move away from unfair or monopolistic practices.

TRANSACTION&CONTENT COMPLEXITY IS INCREASING

The problem is with complexity, and the need to simplify service provision. For example Amazon, provides an increasing better and faster service in the provision of products online, however time is invested in the supply chain by the consumer, to research the best product, order the product, then be at home to accept the delivery, in some cases unpack and put together, and then maintain the use of that product. All this is a lengthy process, and potentially more burdensome than initially expected.

DEEP SUPPORT (EVERYONE WANTS TO BE A VIP)

If the solution is deeper support for the provision of all services, then that is a good place to start, but with deeper support comes deeper trust, and the need to drive reputation and trust networks/communities becomes increasingly important and relevant. Trust that for example can be measured through CREDIBILITY, RELIABILITY & INTIMACY. How do I ensure that SELF ORIENTATION is lowered, as a service provider by others, and for others.

What will the future of economics look like? Will there be an economy at all, or one that we hardly compare with present day. Share your thoughts.

http://dubioblog.com/2012/02/02/the-trust-equation/
http://www.thesupporteconomy.com/
http://www.diamandis.com/abundance/