"Good manners." Yes, I think that matters, too. Or just simple "reciprocity." Content creation is really a two-way street... otherwise you're really just shouting into a virtual echochamber of sorts.

Steemit is a great community... reminiscent of the old "social blogging" platforms that were popular before MySpace and Facebook came long. People got to know each other better back then, in part because "content" meant a lot more than merely posting a picture of the fish & chips you had for lunch...