How To Build A Following Of 160k From Scratch

11 months ago
69 in steemit

As promised in my introduction post I will be sharing my tips and insights on how to build a large following from scratch. 

If you’re starting from scratch, then trying to build a social following can be a daunting and very frustrating experience. Do you feel like people aren't liking your content and the only people following you is your mum and friends? That is how I felt 3 years ago… 

First of all, the question to ask yourself is what are you trying to achieve?  You have to know and understand what is that you are building and why? You need to be unique and add value. As hard as it sounds, there is always a niche for something. 

Getting started...finding a niche..

Three years ago I realized that no-one was doing Russian and Eastern European food recipes in English. I saw the gap and decided to become the first one. I believe that anything you write/blog about will be valuable to someone. That is why platforms like YouTube has seen such success, because you can learn/find anything you like. 

How does this apply to Steemit?

Steemit is a very new platform, which gives you a massive opportunity to start writing about something that doesn’t exist here YET. 

The competition will come, eventually, but you will be the first in that field and have a bigger following and more Steem Power. You have to be positive, inspiring and authentic. Your content needs to be unique and useful to others.  Most importantly you need to add value to the community. If you haven't watched the interview with @dan and @ned posted by @dollarvigilante in his second article, you really should. Like Dan said, the most important thing is to add value to the platform and the community. 

Let's go deeper...

I have outlined several key points that I think could help my fellow Steemers build their following from scratch. 

1. Time and Patience.  

It takes a long time for things to develop. Nobody is an overnight success. Every successful business or person worked their ass off in order to get to where they are now. I worked for 3 years every day, every weekend building my brand and my following. I invested so much time and effort into building my reputation and it is finally paying off… 3 years later.

It is the same with Steemit. You have to work hard, you have to invest time and build your reputation. The rewards will come and it will pay off eventually. I am very impatient person, but after creating Allasyummyfood I had to learn how to be patient and that everything takes time, It's all about the process and continual improvements. There were a lot of times I nearly gave up, but I didn’t and kept going and I am happy I did. 

2. Have a plan. 

A lot of people don’t have a plan or a vision of where they want to be. They start using social media and realize it takes a lot of time, engagement and dedication and then they stop altogether at the first hurdle because its a lot of work and effort. 

 I have seen it on Steemit as well, how people are “giving up” after posting several articles that didn’t get noticed. That’s life, just because you want it, doesn’t mean it will happen right now. You have to work hard, add value and something unique for it to work. 

Assuming you’re starting from scratch, remember that you don’t need to overwhelm yourself with the task of putting a complex plan together in the beginning. Start with a basic plan that provides you with some direction. Make a simple word document and write some ideas you have for the future  posts. Here is mine. 

3. Make Goals and have dedication. 

First, set mini goals and KPIs (key performance indicators) so you know where you’re going. I learned this from my job as a recruiter where I had to meet KPIs every day and have goals for every month. 

“A goal is a desired outcome. KPIs: Key metrics showing whether your performance is good enough to reach your outcome.”

Here’s an example:

Goal: Have 1k followers .

KPIs: Number of comments, likes, shares, shoutouts, mentions.

To help you out, start with a simple spreadsheet, it doesn’t have to be complicated. Have a look at mine when I started.

I made few columns, set goals and each month I was measuring my KPIS and success. I didn’t achieve my goals, but I was not far from them.

Have a look at my year 2 :

Here is year 3 and 4 which we are in now. I have seen tremendous growth. I might be ambitious with my goals, but that is what pushes me to succeed.


Seeing those goals keeps me going every day and work harder. This is exactly what you need to do with Steemit. Set your mini goals. Where do you want to be? Do you just want to earn money here, do you want to add value or do you want to have more power? My next goal is to become a baby dolphin, after that I want to be an orca and so on. I am fully investing into Steem and will be powering up as well, and I know it will pay off. I am not saying if you set your goals and don’t do anything, it will happen. You have to be dedicated and work hard. 

4. Stick to a schedule and have consistency. 

Organize your time correctly and stick to your schedule. Whether you are doing 1 post a week or 2 posts a day, have a schedule you can look at and track. Here you can see the schedule I applied to Facebook and Youtube.

On Facebook you can see I have scheduled 28 posts in advance, I have planned out different recipes for each day. These can be seasonal or theme related to whats going on in the world.  

The same applies in Steemit. Create a schedule. How many times you want to post a week? What are you going to post? Is it going to add value to the community? Will it send a larger message that brings in more people? 

Plan in advance. Read the news, articles, and look out, things might change and you will have to adapt and shift your focus. 

5. Build a community

You have to share stories that trigger emotions and make people feel part of your story. The stronger the emotion, the more likely people will react to your content. I shared my childhood recipes that my grandmother cooked for me and this triggered emotion in a lot of people that had similar story and left their country at a young age. 

Sharing beautiful and powerful images is a great way to communicate your message to your audience and make them feel certain ways: happy, hopeful, curious, excited, nostalgic, proud... etc. This also applies to Steemit!  You want to build a community that engages each other to create a positive change. You want people to be inspired by your stories.

6. Know your audience. 

Statistics are not available at Steemit yet, but I am sure they will be at some point. For other social platforms, you have the power to do analytics and study everything. Have a look at my insights of facebook. 

I know exactly who my audience is, what age they are and where they are from. This will help me plan my future recipes, engage with them and predict what they might like. 

7. Be Responsive, Genuine and Supportive

To truly attract and keep people interested and engaged in your social media channels and content you have to be responsive to their comments, genuine with your replies, supportive and helpful with your answers. To this day I reply to every single comment on my Facebook and youtube accounts. I have a score of 85 % response rate! You can see here : 

 


The same applies to Steemit. If someone comments on your article, take some time and respond to the comment. Go and check out what they are posting about and support each other. 

Someone was just a nobody yesterday, but can become somebody tomorrow. Don't judge people by the amount of fans/subscribers/followers they have. If you truly believe in them, and you love their content, support them now. Be genuine and be yourself, people will see that and appreciate it. 


I think almost all the principles can be applied to Steemit and help you grow the following here. I hope you found this article helpful and it added value to the community. 

If you follow me on Steemit I'll be posting an article about managing your time and organizing yourself on Steemit. 

Thanks,

Alla xox

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32
  ·  10 days ago

Great post. Thank you for the tips.....:)

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38
  ·  7 days ago

Totally agree very interesting

64
  ·  11 months ago

Thanks for all the tips and advice, @allasyummyfood! Definitely agree with adding value, for two weeks would be posting stuff I would normally post on regular social media, like links to youtube clips, and be getting 0 cents! Haha. But then in the past week had developed and released a few useful apps and tools and started getting noticed! Building connections with other Steemians through replies to their comments and chat messages, very fun! Anyway, I wish you success on these Steemit goals!

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69
  ·  11 months ago

thank you so much, yes its hard work and i think it gets noticed!

65
  ·  11 months ago

Probably the most comprehensive guide on here about building a following. Great work Alla, I know you have the patience and drive to stick at it over the long run.

:P

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69
  ·  11 months ago

Thank you @wingz, I have for sure ! :) I hope I helped some people with this article :) x

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38
  ·  7 days ago

Totally agree with that 👍

71
  ·  11 months ago

Damn girl. That is a lot of work to make such a following. Thanks for laying out how you work your magic so clearly. I appreciate that!

Good write up. I'll upvote this later then my voting power is a bit more recovered. :)

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69
  ·  11 months ago

thank dear, really nice to hear that !!

25
  ·  6 hours ago

Great post I wish you continued success!

38
  ·  2 days ago

I'm happy that I read this post, bec. it guides me as a newbie...I will do some of your tips especially word document in advance and schedule...follow you

61
  ·  11 months ago

Great post. Great tips! Definetly gained more insight on how to build a network..thanks...Following..hit me also if you want @cryptoiskey

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69
  ·  11 months ago

thanks so much :) glad it was helpful!! it was like giving my secrets away :) haha

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61
  ·  11 months ago

Blockchain era.Transperency is key!...thanks again:)

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69
  ·  11 months ago

hahah true true!

77
  ·  11 months ago

wow , i didn't know your were that analytic and professional !
and here was i celebrating my 100th Steem Follower today ;)

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69
  ·  11 months ago

hahahah :)) oh yes I am a bit geeky :P

52
  ·  11 months ago

yeah!!! more yummy food and on steemit. best of combinations.

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69
  ·  11 months ago

heheh I will do recipes maybe twice a week and also some geeky stuff ;)

52
  ·  11 months ago

Do you use hootsuite to schedule your posts? Does steemit has one yet?

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69
  ·  11 months ago

I dont think Steemit has one yet, but there have been a lot of suggestions!

59
  ·  11 months ago

Ok :))

59
  ·  11 months ago

What so work comes into it? Crazy!! Very good post Alla I thank you for posting. Good to see had some struggle early as well. Well good to see perseverance paid off I mean

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69
  ·  11 months ago

heheh yes it really is :)) that you so much! ! yeah you know just a little work goes in.. :P just 3 years or more now! lol

25
  ·  11 months ago

Very nice post Alla. You have given a plan that is very actionable and makes a ton of since. Thanks for the post. Now I'm ready for some of those recipes.

Cheers, BP

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69
  ·  11 months ago

Hehehehe yes recipes are coming tomorrow :)) Thank you :) Glad you liked it!

63
  ·  11 months ago

Great post. Thank you for the tips. I need all the help I can get ;-)

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69
  ·  11 months ago

heheh sure :)) you are welcome :)

50
  ·  11 months ago

Thanks for the comprehensive post on getting a following. Everyone seems to get so angry at posts that hit the front page, but they don't realize that most of these people have been making really good content for years.

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69
  ·  11 months ago

Yeah I think that is the issue... I mean nothing comes for free and easy! thanks for taking time to read my post!

71
  ·  11 months ago

Truly one of the best article's I've read for newbies that are getting discouraged on Steemit after not seeing results! I will be sharing this with whoever I can.

[Image Credit]

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69
  ·  11 months ago

Thank you so much :)) I appreciate that! I dont think it was recognised, but will keep trying ;)

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25
  ·  3 days ago

Just followed and upvoted! Great stuff thanks

62
  ·  11 months ago

a great post if you want to start a small business. It was very inspiring for me to be more organized and disciplined, I will apply soon some of the key points. I totally agree that you must find you niche...for any request there is an offer. if the request does not exist, you must create it. Good luck! The steemgirls rock! :)

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69
  ·  11 months ago

Thank you! I am so glad this could be helpful :) yes steemgirls :) x

31
  ·  10 months ago

Wonderful insight on creating a following, thank you. I am interested in how you created your spreadsheets. I have Excel, but barely know how to use it. Do you use a formula or just use it for tracking/scheduling only? I love the idea of having posts and videos scheduled out like that and keeping track of it all. I think that is where my issues lie, the organization part.

56
  ·  10 months ago

You're inspiring.

56
  ·  last month

Fantastic article
As a brand new user, it was informative and greatly appreciated.
Followed

45
  ·  last month

Great work! Really enjoyed and was "inspired" by your article, and will create a meme about it. &#128522

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69
  ·  last month

hahha cool!!

49
  ·  last month

Great post :)

40
  ·  23 days ago

Great guide! I'm impressed with both your steemit and facebook stats! Working at improving mine. Thanks! I checked out a few of your recipes, some good ideas!

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69
  ·  23 days ago

yeah this is outdated, i should make another post :) thanks thou!

41
  ·  11 months ago

@allasyummyfood thank you for sharing this! :-))

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69
  ·  11 months ago

you are welcome , hope you enjoyed :))

30
  ·  15 days ago

Thanks for the tips, Nice to find a welcoming place to connect with folks. Quite new to doing things on line. Looking forward to the experience. Oh and we wont forget the FOOD oh yes the Food! TTFN

52
  ·  14 days ago

This is really helpful for someone just starting here. I love it already. Getting my introduction up today!

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69
  ·  14 days ago

goodluck :)

44
  ·  13 days ago

Honestly, thanks for this. I have a better overview of how to start out well now as I'm new here.

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69
  ·  13 days ago

welcome :))) enjoy!!!!

40
  ·  12 days ago

Hi
I'm new to this platform and I found your post really helpful..looking for more

30
  ·  11 days ago

I'm gonna bookmark this, because this is the type of stuff to be bookmarked!

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69
  ·  11 days ago

ooh awesome :) i didnt know you can bookmark stuff! in that case do it :P

73
  ·  11 months ago

This is exactly how i plan my content too!! Great advice for anyone who is just starting on building their reputation on social media sites like Steemit!
Thanks for the post :)

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69
  ·  11 months ago

yes for sure :)) you are welcome :)

34
  ·  9 days ago

Lovely post @allasyummyfood really inspiring... kindly folloe me back @bonexx55

36
  ·  7 days ago

Appreciate you sharing your tips on how to build my audience. I see huge potential in Steemit and you have motivated me in dedicating time in my schedule for social media and steemit in particular.

I had a catering business years back and still am a big foodie :) So I totally appreciate the content you create.

Continue steemin up the pot.

Mark

39
  ·  7 days ago

Hey Alla

Thank you for the very well written guide!
You make it look easy but more than that it was inspiring :)
One day I hope you will follow one of my posts as you might actually find them interesting .

Good luck for future posts

Regards

The Yacht Guy

38
  ·  7 days ago

I've read your post because I'm quite knew to this, found it extremely useful and would highly recommend any one new to this to carefully read through your article
I thought you post was well written , giving you good solid understanding on how to get started and involved with this system. Thanks very much👍

27
  ·  6 days ago

Thanks for your tips! I am new here and they were very helpful! <3

35
  ·  6 days ago

Really enjoyed reading what you wrote. I'm a newbie here and am looking to understand this community. Thanks!

57
  ·  5 days ago

"Don't judge people by the amount of fans/subscribers/followers they have. If you truly believe in them, and you love their content, support them now. Be genuine and be yourself, people will see that and appreciate it. " Love that! Simple, but profound.

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57
  ·  5 days ago

It's the simple things these days that are profound, for we have gotten so far away from simplicity!

34
  ·  5 days ago

Thank you very much for this useful info. Just signed up to steemit today. Is there a way for me to save this post or link for later reference?

32
  ·  5 days ago

I'm rather impatient myself. This article reminded me that I need to be more patient.

25
  ·  4 days ago

the best tip yet!

25
  ·  4 days ago

@allasyummyfood this is perfect.i just joined and to have this as the first piece of information is fantastic.am already inspired.Thankyou so much.

37
  ·  4 days ago

Great Read, very clear info.

30
  ·  3 days ago

Great value. Thank you for the ideas :) I just started out here on steemit and i love the positiveness. This is really rewarding in itself.

32
  ·  3 days ago

Great tips. I will definitely try what you have mentioned. Thank you :)

47
  ·  11 months ago

Thanks for the tips. I had a word document already, but the other tips not yet. I'll try to use them. :)

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69
  ·  11 months ago

heheh glad it could be of help ::))

50
  ·  22 days ago

Thanks for the tips!

I have few followers on my facebook page right now and on my blog but this post gives me hope.

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69
  ·  22 days ago

yeah keep going!! i will have to repost this, as it was old and will apply to loads of people!!

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25
  ·  16 days ago

Thank you for the clear direction on how to effectively build a quality voice in the Steemit community. All Community All The Time!

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69
  ·  16 days ago

you are welcome ;) glad it was helpful!