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RE: Another Airdrop For Steemians: More FREE Tokens: Another Reason To Power Up: Introducing WIRE!!!!
I do not think it is mandatory..I believe it is up to the token creators @ervinneb.
It makes sense to airdrop to the holders of steem so that you can lure some to your site (if you were a token creator that is).
Even if one opts not to go that way, STEEM still needs to be purchased for bandwidth.