the problem with that is so many of these people are not so much letting us into their lives as they are creating a persona and marketing that character on all of the social media sites.

It is a scourge on humanity really :)

Steemit, on the other hand, is the first site where I actually look forward to being open and honest.

Even though I have other accounts on FB etc, I feel that Steem is the more honest me and I think, it is because I am actually invested into it. It doesn't take a loss of anonymity though I think (obviously if meeting in person anonymity is lost to some degree) but, there seems to be some authenticity in the people who are actually invested for the long term. Perhaps it the immutability or more likely, they believe there is a future here.