A Business model for the STEEM ecosystem
Just a few hours ago I was reading a new publication about EOS - #voice which clarified plenty of doubts I had regarding the tokenomics. I would invite everyone to give it a good read, since it's crucially important for anyone who is part of this space to be informed.
![](https://steemitimages.com/640x0/https://content.linkedin.com/content/dam/business/marketing-solutions/global/en_US/blog/attn810.jpg)
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Ads, they suck
I know there's a considerable amount of steemians that are allergic to the idea of ads. As a matter of fact, when Steemit announced them, I remember even some prominent names voicing their discontent and disappointment. But, we can't argue that even though the current system is broken, there's a need for avenues of revenue and ads are in that sense effective.
I don't currently have numbers to present, and for that I do apologize. But, if the recent post put out by Steemit Inc is an indication of progress, we can safely assume the addition of ads on Steemit.com played a role in moving away from survival mode into a thriving throttle.
That being said, there are other ways to implement ads, and in my opinion a well built project can use them to really lay a solid foundation on the tokenomics.
Ads but different
I must admit this is not an original idea, and even though it had been proposed before, I do not know of a project that has successfully implemented it.
If we think of the users of a platform as a pool of attention, and advertisers as customers who are attempting to access the resource, it's not unreasonable to think that paying the users, those who are part of the pool, is probably a great idea to expand the pool itself. Now, the main difficulty here is the logistics of it all. How do you pay? To who do you pay? Can you just make it rain?
The truth is that you can kill two birds with one stone here. You can both, solve the logistic problem and give the token that powers your blockchain a solid floor valuation. You do this by selling access to the pool of attention to advertisers who want it, but with a small caveat: They must pay in your tokens.
By doing this you instantly create demand, granted your attention pool resource is actually valuable. How you make that pool valuable? Well, that is complex problem and it sure requires layered solutions, but it's not crazy to say that a system that is constantly growing, increasing it's attention pool resource, would by default become more valuable.
Token of the people
If advertisers are constantly buying the tokens, and the people who interact in the system get paid in these tokens for their contribution to the attention economy, then the logistics are solved and the velocity of money becomes second nature. Granted this assumes enough demand and enough value assigned to the pool of attention.
Hey! You said STEEM!
Yes, and I mean it. This idea could be implemented without much effort on a platform like Palnet, that as you know is built on top of STEEM. And the best part is that it would not require a drastic change at all.
Imagine what this could do? Imagine a somewhat constant buy pressure of a platform's token comprised of advertisers who are competing for the attention of strong user base. Yes, it sounds far fetched, it sounds difficult, but only a few months ago we never imagined we would have STEEM-ENGINE, SCOT, and effectively SMTs.
I may be day dreaming a bit, but then again that's always the first step.
MenO
The idea of development of the any platfrom surely need a good revenue to keep it survive so ads in the steemit is definitely kind of good think of developers.
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I think the fact that Steemit could just slap on a DFP ad manager and start serving ads to makes money makes for a reasonable case for native ad rendering platform with various forms for adverisers
they would need to buy tokens to do the bidding and lock them into a smart contract. The sites/front ends that bring the traffic get a reward as well as the user whose post that made the connection.
Users would have to opt-in for ads and can remove them at any time. Im sure we can tweak it over time to make it suit us and not just be a cash grab
Of you hate to see an ad flashing on your screen, download brave or other adblocker. Blogging evolved and survive because of ads. Without ad and money involved would you think I waste my time blogging for free. Honestly, No! Everyone is motivated by money in my opinion.
I agree... ads are needed to survive and thrive in the here and now. The steem based ad platform is pretty decent although a bit basic compared to Google and Facebook. What it needs right now is more advertisers though.
Greetings @meno
By monetizing advertising with the same token used in the ecosystem, it will generate a token need, making it more in demand, raising its value. The proposal makes sense.To listen to the audio version of this article click on the play image.
![](https://steemitimages.com/640x0/https://s18.postimg.org/51o0kpijd/play200x46.png)
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