The Google/Facebook login part sucks, for sure.
You can only rent plots, and they are super expensive right now. The screenshot in the post shows how much gold it costs and one PGL is worth 1,000 gold so renting a plot for just one month is almost 290,000 gold which, at current PGL prices, is almost $100. Super pricey to me for just one month of rent. I just started playing and am about to build my first shovels using resources I mined by hand. One interesting aspect of the game is the need to manage your travel times. It can take hours to get your workers together to trade resources between them. Sometimes it makes sense to do a transportation job if it will get you part of the way you want to go anyway.
Part of me wants to try renting a plot and building a building, but I also know it's kind of a waste of money. Unlike Steemmonsters, there's no chance of getting some special gold foil legendary buried in the ground to make it all worth it (I still have my gold Spirit of the Forrest :)