How To Build Reputation - The Book, Available On PeerHub

As part of my quest to test the Steemit ecosystem, today I'm announcing the availability of one of my books on PeerHub. For those of you kin to the TLDR approach, here's the link:

How To Build Reputation With Your Blog

It's only 5 SBD, compared with the regular price on Gumroad, which is $17.99. I decided to lower the price on this channel because:

1. It might be a good way to encourage people to spend some SBD for a good cause (I will power up the revenue from this book). SBD rewards are stopped currently, because there is too much SBD on the market
2. Steemit / PeerHub are very young players and it just seems fair to give an introductory price
3. I want to test out various price levels, in order to gauge the community appeal for various products, so it doesn't make sense to enter full speed on a certain niche until I don't have some relevant data

If you want to know why I'm a good candidate to write about reputation, please check out the review of my first 30 days on Steemit. In my first month here I generated almost $900 by writing daily, although the Steem price fell by more than 200% during this interval.

That post itself generated around $80 (and I'm a very young minnow now, not even a dolphin yet).

Here's the foreword of the book (with the complete list of the chapters):

What Is Reputation And Why Do You Need It

Reputation is what makes you believed and respected. Reputation is a byproduct of Authority and Authenticity. Incidentally (or not) Authority and Authenticity are 2 of the 7 traits of the highly successful bloggers, but you will have a chance to learn more about those traits in the bonus chapter.

Reputation is also the thing that drives potential customers to your blog over and over again. It’s the fundamental ingredient of personal branding. It’s the main reason behind any kind of value transfer between you and your readers, being it a click on a banner in your sidebar, or an ebook purchase.

As such, reputation is the fundamental ingredient in building a business based on your blog. It’s hard for me to imagine a successful (read it: profitable) blog, without a lot of reputation behind its writer(s). Yes, you can make some money without it, using standard monetization techniques like display and contextual advertising, but these are weakly linked monetization strategies, and they are working in a weak way. It won’t be a lot of money from that pipe. If you want serious money, you have to back it up with reputation.

One final word about online reputation: keep in mind that you need it only if you want to create sustainable value through your blog. If you want your blog to form a solid foundation for your business, then reputation should be a serious concern for you. But truth is you can blog for various reasons. It’s perfectly ok to blog for pleasure, or like a hobby, or every once in a while, as long as you don’t expect a steady financial income from this activity. Just because you blog every once in a while, it doesn’t necessarily means you’re going to make some money out of it. But the vast majority of bloggers do enter this field in order to generate some revenue. This ebook is for them.

There are 7 chapters ( + one bonus). Here’s a short description of what you can find in each of them.

1. Openly State Your Expertise On Your Blog

What you are good at and what you can make others become good at by reading your blog. This is a fundamental part in building reputation, yet so often overlooked. We will go through the basic steps of making obvious what you are obviously good at it.

1. Write On Your Blog Constantly

Reputation is about what you know to do best, but is also about your "reachability". It doesn’t really matter if you know how to do things, if you’re at the North Pole and nobody can reach to you. By writing constantly you will prove at least you’re there and available.

1. Interact With Your Audience

Respond to comments, tweet your moods and mingle on Facebook. Interaction is all about creating sustainable communication channels with your audience. If you don’t interact with them, chances are they won’t interact with you either, and that will lead to a stale communication process.

1. Interact With Your Peers

Chances are that other bloggers are acting on the same niche as yours. The biggest mistake is to treat them as competition. Befriend them instead. Try to build a strong and genuine bond with them. Help them and ask for their help. Participate in collaborative projects as often as you can.

1. Differentiate

You clearly stated your expertise, you write constantly on your blog from some time now, you interact with your readers and with your peers. But that’s not enough. It’s time to differentiate. It’s time to let out the most different (and sometimes awkward) part of yourself. People usually identifies other people by difference.

1. Create And Promote Value

As soon as you have your blogging routine going on more or less on auto-pilot, you should escape it. You should start to create new products outside your blog. If you really are an expert, people will soon need a proof of that. A proof outside your blog. The blog is just your distribution channel.

1. Be Patient

I left this part at the end for two reasons. First, if you had the patience to read through the first six chapters, then you’ll understand the seventh. And second, because it took me years to understand this for myself. It’s probably the most important part of all.

The bonus chapter, The 7 Traits Of Highly Successful Bloggers, is based on one of the most visited posts on my blog.

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Get it at PeerHub for only 5 SBD

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This is a 100% Power Up post!

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I'm a serial entrepreneur, blogger and ultrarunner. You can find me mainly on my blog at Dragos Roua where I write about productivity, business, relationships and running. Here on Steemit you may stay updated by following me @dragosroua.