On-demand listening functionality added by Spotify for free users

Most of the companies prefer their paid customers for additional facilities, but Spotify has a different strategy in mind. Today, Spotify rolled out a new update for the free version of their dedicated mobile app.

The most significant change in this update is the facility to listen on-demand music for free users. These users can take advantage of the new functionality if a given song is already in one of their 15 discovery playlists.

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This can be a major change by the company as Spotify has previously claimed that up to 60 percent of their Premium subscribers were at one point free users who later decided to upgrade. After all, the free offering still pales in comparison to what Spotify Premium brings to the table.