Planning my own business #tourism in Switzerland 我的创业计划#开发瑞士旅游市场

Recently I was thinking of doing my own business. Of course, it's just an idea. I talked already about my ideas with @joythewanderer as she studies tourism.
I don't have a complete plan yet but I'm just gonna tell you guys and maybe you wanna tell me your opinions.

最近萌生了自己创业的想法，当然目前来看也只是想法，还没有完全的头绪，不知道怎么入手。希望steemit的朋友们都能给一些建议。

I live in Switzerland, the tourism industry in here is very developed and especially got very popular with Chinese tourists in recent years. Watch shops and luxury shops all have services for Chinese tourists. But these seem to be mainly for tourist groups. So far group tourists make the majority of the market in Switzerland, but more and more people choose to travel individually and for them, there is still a big market to grow.

我居住在瑞士，瑞士的旅游也非常发达，近年来尤其受中国游客的欢迎，如欧洲其他国家一样大部分表店奢侈品店也都有针对中国游客的服务。但这些似乎主要针对的还是团体游客，国内越来越多的年轻游客已经开始选择理智消费了，还有一些追求高端旅游的游客他们能选择的旅游项目也很少。

Switzerland is famous for its natural scenery, hiking is the national hobby for Swiss. Many hikers come to Switzerland for hiking, but just very few Chinese hike in Switzerland, most of Chinese tourists just visit the mist popular destinations such as Luzern, Interlaken and the Jungfrau area. These are beautiful places and shouldn't be missed to visit but "real" Switzerland has much more to offer.

Many people said that Chinese people don't like to do hiking sports. But what I saw in Nepal changed my opinion, because there, most of the hikers were actually from China and many of them were wealthy young people traveling individual to Nepal and they were looking for an outdoor adventure and seeking a personal challenge.

瑞士向来以自然风光闻名，徒步是瑞士的全民爱好，许多徒步爱好者也特意选择来瑞士徒步，但选择瑞士徒步的中国游客却很少，大部分中国游客还只是处于观光客的状态。很多人说是因为中国游客并不崇尚户外体验，但其实事实并非如此，我在尼泊尔看到的最多的就是来自中国的游客，其中更是有很多高薪的年轻群体，他们向世界证明自己的方式已经不是购买奢侈品，而是用登山徒步的方式挑战自我，和体验不一样的旅行方式。

When I was in Nepal, I thought about why most travelers in Nepal would hire a guide but the Swiss tourist industry doesn't have this part. The reason I guess is simple: Switzerland has a high overall income level, and many locals are not willing to do such temporary work. In addition, many tourists who do hiking, feel that the Swiss hiking routes are perfect and do not need guidance, but in fact the level of Nepal's hiking trails are almost same developed as Switzerland.

我在尼泊尔的时候就想过为什么大家在尼泊尔都会请向导，而瑞士旅游业并没有这一块。原因很简单，瑞士整体收入水平高，很多有当地人不愿意做这种临时性工作。加上很多游客印象里觉得瑞士徒步路线完善，并不需要向导指引，但实际上尼泊尔徒步线路完善程度和瑞士几乎可以达到相等水平。

So my idea is to develop a market for high-end individuate Chinese travelers, to customize a route for them and guide them for a hiking tour to enjoy the natural scenery of Switzerland. Of course, the hiking route is still easy, and doesn't need strong physical strength and hiking experience. It is more for the individual travel experience, such as visiting a traditional farm, feed cattle and sheep, and spend an evening together in a hot bucket bath, stargazing. Tourism projects like these can be experienced with the whole family.

所以我的想法是开发中国高端自由行游客的市场，比如说为他们定制精品游路线，去徒步，领略瑞士自然风光。当然这个徒步线路并不需要很强大的体力也不需要很多登上经验，更多的是趣味体验，比如体验瑞士传统的农家生活，喂牛羊，夜里大家一起泡木桶浴，观星。像这样的旅游项目也可以带小孩全家一起体验。

In China travel and paid with photographer has also been very popular in recent years, and a day of travel can cost more than 10000 RMB to pay the photographer team. I love photography and have always wanted to learn about photography and photoshop. And taking photo for Chinese travelers can be another project.

近年来国内的旅拍也非常受欢迎，一天的旅拍动辄要付几万人民币给拍摄团队。我本身很喜欢摄影，也一直想去学习摄影和后期PS。而旅拍也可以成为我的项目之一。

So in general, what I want to do is taking a custom made tour and also taking photos for Chinese travelers. Of course, the first thing to do is finding customers. But I'm optimistic that nowadays with social media, it should be possible to find a market.

Do you guys have any experience with starting your own business or with working in the tourism industry? I would love to read about your opinions!

所以总的来说，我想做的就是瑞士精品游路线向导，旅拍。当然做这方面最主要的就是市场宣传，我找了几个国内的导游，但得到的回复都比较敷衍。所以具体从何下手我自己也比较迷茫。

希望Steemit上的朋友们能给我一些建议。