How to bleed the anti-Trump Print Media in a few weeks.

Basis for Targeting the The Print Media:

• The Print Media is financially strained, much more so than Broadcast Media.
• Circulation and Ad revenue are falling.
• Profit Margins are at their lowest in history.
• Debt levels are high.
• Credit ratings are low.
• Print Media is on the precipice of financial collapse.

Steps to accelerate the death of Print Media Conglomerates:

1. Pick a Print Media Conglomerate.
2. Pick a Metro Newspaper in that Conglomerate.
3. Look at the digital addition for today.
4. Find 3 or 4 local businesses that advertise in that paper. (Car dealership, A/C repair, Furniture Stores, Restaurants, etc.)
5. Call or email that local business and tell them you will not be patronizing their store/business as long as the Newspaper they Buy Ads from is going to continue it's hostile coverage of Trump.

Why this works:

1. Local Newspapers generate most of their revenue from advertisements bought by small local businesses.
2. The business owner is already questioning whether the $500 he spends on print ads each week in the local paper is money well spent.
3. The business owner is going to forward your email to his advertising sales rep. at the newspaper.
4. The ad sales rep. is going to send your email up the chain of command. (The more emails the business receives, the faster the CEO of the Conglomerate sees it.)
5. The CEO comprehends the threat, eases up on the hostile coverage, relegates biased UPI, AP and other syndicated reporters to the back page or does not run them at all.

Example / First Target:

1. Print Media Conglomerate = McClatchy (In 2017, total advertising revenues were $498.6 million, down 12.3% compared to the full-year 2016.) As the stock chart above shows, the Equity Value of the Company has been on the decline for at least five years. McClatchy is slowly succumbing to annual double-digit reductions in Advertising Revenue (especially local) as business migrate away from traditional Print Media to Digital Media.
2. McClathy Metro Newspaper = Fort Worth Star Telegram http://www.star-telegram.com/
3. Local businesses that advertise in Star Telegram include:
   Nebraska Furniture Mart (https://www.nfm.com);
   Chairking Backyard Store (http://www.chairking.com);
   Macs Steakhouse (http://www.macsteak.com/)